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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Coding used in coordination with the link (IE, making sure rel=nofollow or JavaScript will not be used, impacting a search engines’ ability to crawl and understand the link). These scores help evaluate future link opportunities and prioritize strategies. Social Media-Specific Metrics. SEO-Specific Metrics.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. You can use the links below and also after each video to navigate through the videos and sections.

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The Human Approach to Link Building Outreach

Biznology

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes.

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What’s wrong with search and social media marketing?

Biznology

And which contains social? Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid.

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Top 5 Reasons Web Marketing Now Relies on Content Strategy

Webbiquity

The Advent of Social Media. Social media is crucial in getting your content in front of your intended audience. They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. In social media, what appeals is that you are a person and not a bot.

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14 Local SEO Strategies & Tips

seo.co

You also want to set up profiles on other social media platforms like Facebook and LinkedIn. The links, title tags, anchor text, in-text keywords and meta descriptions should offer city and state keywords that relate to any of the service areas that are within your physical location’s reach.

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