B2B Memes

NOVEMBER 28, 2011

Behind every fact-checked and edited story is a tale of false leads, dead ends, and empty promises. But they are far more dramatic in real-time formats such as live-blogging or Twitter. Traditionalists might contend that such real-time publishing leads to a fragmentary and confusing picture.

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B2B Memes

MARCH 19, 2010

Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# Though Luciani didn’t apparently include Twitter (2008 was premature, no doubt), I imagine his findings apply there as well. Tags: Writing blogging Metrics Twitter.

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B2B Memes

NOVEMBER 29, 2011

But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. Even when he wasn’t yet the expert on social media that he is now (see his excellent primer, The Tao of Twitter , for example), his dispassionate looks at new-media platorms and personalities were both entertaining and informative.

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B2B Memes

SEPTEMBER 19, 2011

Twitter is no longer a matter for debate among thinking journalists. In response to a reader of his superb recent series of posts on why and how to use Twitter, Steve Buttry addressed the question of how to handle curmudgeonly journalists who continue to resist it. The next front is something quite different: e-books. Probably not.

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B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. Today, though, he works entirely for commercial concerns, creating, as he puts it elsewhere , “pure editorial that is, in and of itself, a lead-gen tool&#. Be an entrepreneur.

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B2B Memes

NOVEMBER 4, 2011

Rather than focus their lead on the story, they focus it on the attribution. He blanched, then told me he’d taken the quotes from various sources on the Internet. Needless to say, he rewrote the story with proper attribution. Some writers have the opposite problem, and turn guidelines into fetishes.

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B2B Memes

JUNE 2, 2011

A day later, Jeff Jarvis cited a number of examples of real-time news coverage that are leading him, as he put it, to. If journalists aren’t open to real-time formats like liveblogging and Twitter, they are failing both themselves and their audience. It encourages sensationalism.”. Those items are still essential to the craft.

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