Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. TopRank ). Just 55% use Google+.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Here are the stats. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Here are the stats.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What’s the key to generating more inbound marketing leads? B2B Lead Blog ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SmartBug Media

AUGUST 11, 2021

Brochures, television advertisements, and college fairs have their place in the world of college recruitment, but they no longer attract students the way they used to. 122 million people actively watch at least one video on YouTube every day, and more than 2 billion people consume content from the platform at least once a month.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Are you using growth hacking strategies to boost your business?

Paid Content 83

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 83

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Here are the stats. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Here are the stats.

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. According to experts, video advertising will dominate the next decade. A lot of marketers are wondering whether they should invest in video advertising or not.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Outgrow

DECEMBER 17, 2020

Paid Advertisement Trends & Statistics Post COVID. Now let’s have a look at how online advertising has been affected by the Coronavirus pandemic: 8. According to reports , digital advertising spends in the UK fell by 5% YoY in the first half of 2020 compared to H1 2019. 20% adjusted their Key Performance Indicators (KPIs).

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Content Standard

SEPTEMBER 10, 2016

In the early years, the idea of statuses and constant contact seemed radically new, only to later turn into a fascination for easily accessible visual content, and then next into the mobile renaissance that we’ve seen over the past five years. Social Media Is Now a Majority Mobile Experience. But it’s also fruitful.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Convert

AUGUST 20, 2020

This information is then used to provide better website experiences and strengthens your marketing and advertising campaigns. Key #1: Use Customized Advertising. Key #1: Use Customized Advertising. You have the data, customizing you advertising creatives and messaging is how you put it to good use. Key #6: Be Transparent.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Convert

APRIL 7, 2021

In 2020, we started hosting more live events over at Uscreen’s YouTube channel. At Uscreen, live streaming video stats also show the number of live events grew by 1468% between January and August 2020. Optimizing YouTube Videos to Go Viral During the Holidays. it’s no wonder YouTube wants in on the action.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Martech Advisor

SEPTEMBER 26, 2019

Let’s look at some fascinating video marketing trends and stats. Twitter launched 6-second video bidding for advertisers this August. In their blog about video ads , Twitter acknowledged that: Mobile video consumption is at an all-time high. Advertisers will be charged only once their ad is viewed for 6 seconds.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

TrustRadius Marketing

APRIL 13, 2022

Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. You’ll see their case studies stats quoted in many SMM articles. If your budget can’t handle paid advertising you can focus on organic traffic generated with SEO best practices.

Paid Content 52

Paid Content Social Media Pricing Price 52

Hubspot

DECEMBER 11, 2019

As the oldest members of Gen Z have entered adulthood, research shows that their past experience of living in the Recession are leading them to make more practical spending decisions. Gen Z is more likely to make mobile purchases. Millennials and Gen Z also go online primarily with mobile devices. Source: Think With Google.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Marketing Insider Group

MAY 11, 2020

It leads to quantifiable business value. That makes it really different than advertising (more on that in a bit). Advertising, even with today’s sophisticated digital ads, can create overexposure. Content Resonates, Advertising Saturates. But the stats don’t lie. This is in contrast to traditional marketing.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. “It seems to payoff in huge dividends when it comes to views converting into leads.”

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. 81% of marketers say video has helped them generate leads. Videos attract 300% more traffic and help to nurture leads. Take a look at these stats on using video in your social media campaigns. NEWLY UPDATED! Is it on LinkedIn?

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Sprout Social

NOVEMBER 11, 2019

Food for thought: Gen Z spends more time on YouTube versus the likes of Netflix. This speaks to the need for brands to invest in social listening tools to ensure that they never miss brand or keyword mentions that could lead to meaningful customer interactions. Make your advertising more authentic via influencers.

Paid Search Agency 90

Paid Search Agency Tagging Mobile Advertising Eye-Tracking 90

Optinmonster

DECEMBER 4, 2019

Every year, mobile video consumption rises by 100%. By what the stats show, yes. Brings you more mobile users. The goal is to use publication and promotion of content to increase lead generation and drive more organic traffic. Helps with lead generation. The growth isn’t going anywhere either. Helps with SEO.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

EveryoneSocial

SEPTEMBER 21, 2020

Extra: Employee Advocacy or Paid Advertising? A great stat from Glassdoor , up to 79% of job applicants use social media in their job search. Within EveryoneSocial, an “Engage” button will appear for content linked to LinkedIn, Twitter, Facebook, Youtube, and Instagram. Read more here. Celebrate new hires or employee wins.

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

Porch Group Media

MAY 28, 2019

Here are some additional stats on Facebook every marketer should know: 68% of Americans use Facebook In comparison, 35 percent of Americans use Instagram, 29 percent use Pinterest and 24 percent using Twitter. Facebook Video Mobile-optimized Facebook video lifts brand awareness to 67% percent. Getting Started with Facebook Advertising.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Webbiquity

MARCH 28, 2011

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. part of the four-in-ten companies above) find ways around corporate roadblocks, access social media sites via mobile devices, from home or the local coffee shop, or while traveling. Buyers thwarted from using these tools at work (e.g.,

Social Media 100

Social Media Vendors Media B2B 100

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. So, this is what they did: 1.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Outbrain

JULY 3, 2019

What is advertising? From the Latin for advertere , which means ‘turn towards’, advertising is the paid dissemination of a message for the purpose of promotion or selling of a product, service or idea. In 2017 , global spending on paid advertising was forecast to reach $584 billion. Affiliate Advertising. Banner Ads.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Outbrain

AUGUST 30, 2021

Marketing encompasses a broad mix of methods and channels, both online and offline, including: SEO Content strategy Social media Email marketing Paid Advertising Mobile marketing Native advertising Video marketing Holiday marketing TV/radio Podcasts OOH (Out of Home): ie, billboards. BMW: Video advertising.

Paid Content 64

Paid Content Paid Search Agency Branding Brand Identity 64

Vidyard

JANUARY 8, 2015

Sure, we’ve all been getting lost in that YouTube black hole for a number of years now, but it’s only quite recently that marketers have started to rein in this beast and take advantage of video’s potential. Tyler is the CMO at Vidyard, the world’s leading video marketing platform. His author page is here.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Webbiquity

MARCH 20, 2018

Here are a dozen stats that show the value of blogging and provide guidance for achieving real results. Seven Stats About the Benefits of Business Blogging. Regularly blogging B2B companies generate 97% more inbound links to their websites, leading to higher search engine ranking and a higher probability of being found.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Hubspot

MARCH 2, 2017

Ad tech (short for advertising technology ) is the umbrella term for the software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts. That said, ad tech is designed to help advertisers make better use of their budgets. And Why Should You Care? Elephants and Ad Tech: A Story.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Ads 28

Marketing Insider Group

FEBRUARY 13, 2020

One of the best ways to connect with your audience, get leads, and make sales is to make use of the tools that Google has available. Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. 92% of mobile searches happen on Google. 92% of mobile searches happen on Google. Google Ads.

Paid Content 344

Paid Content Google B2B Marketing Mobile Advertising 344

Hubspot

OCTOBER 28, 2012

Twitter Launches Gender Targeting For Advertisers, From Marketing Land. You might recall Twitter’s previous update for advertisers in the beginning of September, when they launched their targeting by interest and username for promoted tweets. Will you leverage this new targeting capability once it rolls out to all advertisers?

Twitter 28

Twitter Paid Search Agency Ad Frequency Mobile Advertising 28

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

MARCH 27, 2014

Just 10 years ago, social media, search marketing, mobile, Google, and YouTube were in their infancy. So I wonder, if marketing has seen so much transformation, what about the people leading the charge? months [Tweet This Stat]. Investing more in mobile or social isn''t what makes a digital CMO truly digital.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28