Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Intent Data 126

Intent Data Lead Gen Intent Lead Scoring 126

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Not bad for promoting a webinar that covers complex marketing issues. No, seriously.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

Convince & Convert

JANUARY 4, 2024

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” There’s great benefits to incorporating trendy content in your brand channels, however, there’s a misconception that just hopping into the trend will lead to success for your brand. Absolutely not.

Trends 78

Trends Lead Scoring Lead Ranking Brand Identity 78

LeanData

JANUARY 10, 2023

And unfortunately, you may have a black hole in your lead routing system, leaving leads untouched and unworked without your knowledge. Places To Look for Lost Leads in your CRM. Without manual monitoring or service level agreement (SLA) automation in place, leads may sit, growing colder by the minute.

Leads 96

Leads Lead Marketing Qualified Leads Best Practices 96

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel.

Top of Funnel 137

Top of Funnel Social Media Ideal Customer Profiles Work Management 137

Marketing Insider Group

MARCH 18, 2024

At Marketing Insider Group, we believe in making every word count and every direction clear. That’s your sweet spot. That’s almost one-third of all clicks going to the top spot. Image Source: Agency Analytics Your goal is to be in that top spot. Fresh eyes can spot gaps or opportunities you might have missed.

SERP 246

SERP Keywords Eye-Tracking Planning 246

LeanData

JUNE 15, 2022

If you’ve spent more than three months in a marketing capacity, you’ve undoubtedly encountered the mysterious, and most often problematic, phenomenon of lead leakage. Those tapered sides represent lead leakage, where the number of leads shrink as they pass through the funnel’s various stages.

Lead Management 97

Lead Management Sales Qualified Leads Work Management Marketing Management 97

BOP Design

JULY 26, 2022

As B2B marketers, we need to constantly evaluate the quantity and quality of our B2B website leads. Step 1: Lead Source. By far, the most important step in evaluating a B2B website lead is the marketing source of that lead. All leads should be attributed to a source and this needs to be done monthly.

Allocation 99

Allocation Marketing Websites Leads Lead 99

LeanData

NOVEMBER 1, 2022

It’s a common sales and marketing Catch-22: A prospect submits a form on your website, requesting more information. Panelists will look at use cases demonstrating proper speed to lead, focusing on data hygiene and rapid, accurate assignment. . Match and route leads to the right rep based on specific routing and territory rules.

Webinar Metrics 98

Webinar Metrics Data Hygiene Leads Lead 98

KoMarketing Associates

APRIL 23, 2019

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives. That being said, only 34 percent of the best-in-class marketers said they were “very successful” at achieving their top objectives.

Customer Surveys 142

Customer Surveys Marketing & Strategy Marketing Strategy Leads 142

SmartBug Media

JULY 25, 2022

Your lead numbers are low, and you’re running out of time. It’s nearly the end of the month or quarter, you view your marketing dashboard to check on your metrics, and you see that your lead numbers are not hitting the mark. Lead numbers can be impacted by a number of factors that are out of our control as marketers.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

Contently

FEBRUARY 22, 2019

At the time, I didn’t know the experience was a lesson in lead generation. It’s vegan buttercream,” I’d grumble, not realizing that I had botched lead generation and had only barely spread brand awareness. Infographics , as we all know, are the vegan buttercream of content marketing.

Lead Generation 167

Lead Generation Generation Leads Lead 167

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But giving away pricey swag increases the cost per lead. Enterprise, mid-market, or startup/small business? Target them!

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Only B2B

SEPTEMBER 6, 2023

In the ever-evolving landscape of B2B lead generation , one element has emerged as a game-changer: Intent Data. It’s like having a secret weapon that empowers businesses to connect with high-quality leads in a profoundly personalized way.

Intent Data 62

Intent Data Lead Generation Intent Lead Scoring 62

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Broaden the show’s marketing reach. Next, consider repurposing your podcast content in your marketing and thought leadership efforts.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

SalesGrape

SEPTEMBER 14, 2023

In today’s competitive business landscape, generating high-quality leads is crucial for the success of any organization. However, not all leads are created equal. To maximize your lead generation efforts and improve conversion rates, it is essential to create ideal customer profiles (ICPs).

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Vision6

DECEMBER 17, 2023

The answer is high-quality leads. Research shows that 91% of marketers say that lead generation is their most important goal. High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. What makes a lead high-quality?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

ClickZ

JANUARY 19, 2021

Brands need an efficient platform to scale effective local lead generation efforts. The hard part is lead generation – finding those who are the right fit for the product, those who are likely to be interested in a purchase. Non-linear customer journeys necessitate brand and local dealer cooperation.

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

DealSignal

APRIL 10, 2024

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? This is the data you directly collect across your marketing tech stack. Spikes in content consumption—either on your website or on third-party websites. What types of intent data are there?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Velocity Partners

JULY 5, 2023

Our last campaign generated loads of leads! Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disappointment when none of them want to talk to sales. Sugar rush leads can actually be worse than no leads at all.

Sales Qualified Leads 81

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 81

Navigate the Channel

OCTOBER 19, 2021

You’ve installed call tracking numbers to ensure it is easy to see leads coming from the internet too. The process by which those leads are handled after they come in might be to blame. If your sales team isn’t following up properly or using qualified leads, you could be missing out. What is a qualified lead? What gives?

Sales Qualified Leads 65

Sales Qualified Leads Leads Lead Marketing Qualified Leads 65

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. And if it is, can Twitter hold onto that spot? Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” Is that still the case? Image credit: Akshar Dave on Unsplash.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Madison Logic

DECEMBER 29, 2022

Investment underscores BC Partners’ deep expertise in technology enabled services and digital marketing, within its continued focus on the TMT sector. Madison Logic provides advanced B2B ABM services through its proprietary, industry-leading account-based marketing platform to improve its clients’ sales and marketing results.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Top Rank Marketing

APRIL 22, 2024

Where AI really shines in marketing is in data analysis. AI and machine learning algorithms are very good at spotting trends in large data sets. As we marketers lose some of our most useful data tools, AI and machine learning can help us pick up the pieces. Put these insights to work in a timely fashion.

Lead Ranking 126

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 126

BOP Design

FEBRUARY 11, 2022

As B2B marketers, we are fascinated by all the trends, preferences, challenges, and needs that go into making purchasing decisions. When we break it down further, it is the “measurement of physiological and neural signals which can help marketers gain insight into customers’ motivations, preferences and decisions.” Decision Paralysis.

Eye-Tracking 117

Eye-Tracking Leads Lead Marketing Qualified Leads 117

SalesIntel

OCTOBER 13, 2021

B2B lead creation is essential for attracting new prospects interested in what your B2B company has to offer. Every sales funnel depends on leads to scale. How can you stand out from the crowd when there are so many businesses fighting for sales leads? We will go over all you need to know about B2B lead generation.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 52

MarketJoy

AUGUST 20, 2020

Lead generation is one of, if not, the most significant aspects of the B2B marketing process and the sales operations. If you are not getting the leads you need, or if the leads you have are not converting, you may be making some common lead generation mistakes. NOT DELIVERING VALUE WITH YOUR CONTENT.

Lead Generation 105

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 105

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Although five other brands gained higher positive sentiment than Verizon’s spot, Verizon’s star, Beyonce led social media with the most mentions. Image: Sprinklr. Image: Sprinklr.

Digital Asset Management 128

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 128

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel.

Top of Funnel 62

Top of Funnel Social Media Ideal Customer Profiles Work Management 62

SmartBrief - Marketing

FEBRUARY 6, 2024

A 30-second spot cost $7 million, which was about the same price that Fox Sports charged for spots in last year’s game. Now, brands drop ads in the weeks leading up to the Super Bowl so fans can engage with them beforehand. That’s a hefty investment for brands.

Marketing Budget 78

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 78

Inbox Insight

MARCH 29, 2023

When setting out a demand generation or content marketing campaign it’s always important to start with one key question in mind – how will this bring us a return on our investment? Which essentially comes down to asking; how many leads should marketing generate? What’s a marketing qualified lead (MQL)?

Marketing Qualified Leads 52

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Lead Scoring 52

Oktopost

JULY 6, 2023

Your sales and your marketing teams are aiming at the same target, but there’s a wall between them that only lets through a vague, hard-to-decipher mumble as they talk with each other. And yet, the target remains the same: high-quality leads. Your marketing team is in charge of your social media publishing strategy.

Social Media 62

Social Media Lead Generation Lead Ranking Lead Scoring 62

Martech

MAY 7, 2024

Generative AI leads the martech growth. Every year, we publish the Marketing Technology Supergraphic and we hear one question: “Will the Martech market consolidate any time soon? Like other markets, our research shows that martech has a long tail, too. Determine your center platforms and connect with specialist apps.

Work Management 115

Work Management Long Tail Marketing Marketing Management Trends 115

Brandpoint

DECEMBER 27, 2018

The way marketers measure success seems to change about as quickly as my computer makes me change my password (usually about the time I finally memorize the old one). The B2B world, in particular, has seen an interesting shift in how marketers view success. Content marketing isn’t just a brand awareness play.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Binary Demand

MAY 4, 2023

[ps2id id=’overview’ target=”/]B2B lead generation is tricky but not impossible today! Marketers use PPC ads, social media, email marketing, and other methods to deliver many leads to their sales team. However, the actual task begins when you have to turn those leads into paying customers.

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Paid Content 52