SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. By harnessing the power of this data, you can fine-tune your GTM motion to deliver personalized experiences, target the right audience, and drive sustainable growth. What is Customer Data?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). This direct insight leads to effective coaching and drives the continual refinement of the process as a whole.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. We’re spending time arguing about who is right, and by then, you’ve already lost.”

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

ANNUITAS

OCTOBER 31, 2023

The potential use cases for artificial intelligence (AI), especially generative AI (GenAI), in go-to-market (GTM) are perhaps too numerous to count. Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Choozle

FEBRUARY 7, 2024

In today’s business and commerce landscape, the dynamics of market polarity are experiencing a seismic shift. This blog explores the impact of this economic divide on consumer behavior and delves into how businesses can adapt their Go-to-Market (GTM) strategies to navigate these dynamic changes successfully.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? But with performance marketing, you’re in the driver’s seat.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Webbiquity

FEBRUARY 15, 2022

In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” ” Insufficient go-to-market (GTM) expertise has a crippling effect on growth. They are different.

Demand Generation Agencies 302

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 302

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Marketing Analytics Tools 122

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 122

Hubspot

MAY 25, 2018

Collecting data using tools like Google Analytics is critical for expanding your business’s online reach, converting leads into customers, and optimizing a digital marketing strategy to create stronger relationships with your audience. With Google Tag Manager, your whole tagging process becomes much easier.

Marketing Analytics Tools 78

Marketing Analytics Tools Tagging Work Management Google 78

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. Google Analytics enables you to gain a clear understanding of how your website is performing for current and prospective clients and take action to improve it for future success.

Marketing Analytics Tools 119

Marketing Analytics Tools Analytics Google Marketing Websites 119

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Quality data is how you guarantee your sales and marketing teams are connecting with your target audience.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Seismic

AUGUST 31, 2023

They explored the rise of AI, stories from the field, and how go-to-market (GTM) teams can experiment with and leverage AI. Those who are making an effort to embrace it already have a leg up on their competition and will only continue to extend their lead. Other areas include information accessibility and guided selling.

Marketing AI 99

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 99

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Quality data is how you guarantee your sales and marketing teams are connecting with your target audience.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. There are dozens of other web analytics tools on the market.

Marketing Analytics Tools 207

Marketing Analytics Tools Class Budget Programs Analytics 207

Zoominfo

SEPTEMBER 5, 2023

Here’s how adding best-in-class ZoomInfo B2B data to your data supply chain can further optimize your AI models to produce new data insight, create realistic simulations, and design novel solutions. With AI, teams can maximize speed and automation for competitive GTM strategies that are interactive and scalable.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics?

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. Clearly outline the desired visitor actions to shape your campaign process.

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. On the surface, much of these product announcements seem aimed at B2C GTM teams and general retailers. All of these are purportedly AI-driven.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Paid Content 256

Paid Content Budget Programs Research Marketing Analytics Tools 256

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process.

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Content Analytics Activities 97

Zoominfo

JULY 5, 2022

The faster you can connect with a lead the greater your chance of success. This makes routing marketing leads to your sales team a critical step for driving revenue growth. Without proper attention to your lead routing system, you’ll spend resources to generate leads that may not go anywhere. They become reality.

Work Management 130

Work Management Marketing Analytics Tools Lead Scoring Lead Ranking 130

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? When Do You Need a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

ActiveDEMAND

MARCH 18, 2022

Google Analytics is a fantastic website performance platform but due to limitations in how it implements anonymity and data storage, it can’t do everything. What Google Analytics is great for. We really love using Google Analytics for website performance analysis and optimization.

Marketing Analytics Tools 71

Marketing Analytics Tools Paid Search Agency Advertising Agencies Ad Agencies 71

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. The best part? Why segment in GA4? Using tools in GA4.

Marketing Analytics Tools 100

Marketing Analytics Tools Segmentation Analytics Google 100

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. What is a Go-to-Market Strategy? What Does a Go-to-Market Strategy Look Like?

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

SalesIntel

NOVEMBER 29, 2023

Red hot leads are the ideal opportunities you want to get into the hands of your sales team. And, your red hot leads are the highest value targets you have to help you hit your goals. These leads are the best fit for your company and where you can expect to win. How Do You Define Your Red Hot Leads?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Marketing Analytics Tools Ideal Customer Profiles 52

Martech

MAY 16, 2024

This road map leads to a dead end,” Evan Greer, the director of Fight for the Future, an advocacy group, said in a statement, and calling the plan “pathetic.” Button’s Conversion Tuning technology optimizes the monetization of existing affiliate traffic from Amazon through AI, intentional and explicit routing, and deep-linking techniques.

Marketing AI 94

Marketing AI Multivariate analysis Marketing Analytics Tools Marketing Proposals 94

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 333

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 333

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. What is a Go-to-Market Strategy? Get a Demo Why Do You Need a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. This blog post will take a look at the most popular A/B testing tool , Google Optimize , and explain how it is the most cost-effective choice available.

Advertisements 207

Advertisements Advertising Optimization Google 207

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. How web analytics can help you improve content marketing. 9 percent?!

Analytics 269

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 269

accelerate agency

MAY 24, 2023

Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52