Litmus

JUNE 7, 2019

One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry. That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. Get your ticket ?.

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

Content4Demand

AUGUST 25, 2020

Also called big rock assets or lead magnets , these long-form pieces are desi gned to generate a lot of value for your target audience and, in turn, generate a lot of interest for your brand. Then, use a third-party tool or platform to val idate what you’re hearing. Hero content is a marketing gift that keeps on giving.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Sprout Social

APRIL 30, 2020

As advertising budgets take a haircut, organic social is more important than ever, leading to both increased scrutiny and heightened opportunity. — Val Vesa (@adspedia) September 7, 2018. Access Sprout’s free, industry-leading data. Ad spending is down. Everyone is online.

Optimization 87

Optimization VALS Ideal Customer Profiles Custom Publishing 87

Webbiquity

MARCH 19, 2024

Guest post by Val Razo. Not only did it boost traffic with Instagram , but it also helped to get more leads. 99% lower cost per incremental lead. According to one report , 90% of B2B buyers do online research before making a purchase, and social media is the second-best source for getting qualified leads after referrals.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

Hubspot

MARCH 27, 2018

Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Stella is a Product Marketing Lead for Trello , and was previously VP of Marketing at Trello. Jes Kirkwood @Jeskirkwood. Amrita Gurney @AmritaGurney. Stella Garber @Startupstella.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

ConvertKit

NOVEMBER 20, 2020

You can nurture leads into paying customers. Here are some ideas: Create a lead magnet. A lead magnet is free information that you package into a downloadable format. The goal of a lead magnet is to get people to hand over their email address in exchange for your free information. Here’s why. Video trainings.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Onalytica B2B

FEBRUARY 17, 2016

We were very interested in seeing which IoT brands and individuals were leading the online discussion, so we analysed 1.5M+ tweets from 28th November 2015 to 26th January 2016 and identified the top 100 most influential brands and individuals leading the discussion on Twitter. .” MAPPING THE COMMUNITY.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Litmus

JANUARY 24, 2020

I do get kind of frustrated when I think I’m signing up for one thing, but then it leads to sign up for like all the other family brands. I guess I was very leading question. Jason Rodriguez. Welcome everybody to Delivering. How are you doing? Valerie Jackson. Jason Rodriguez. Have you heard anything about that? Valerie Jackson.

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

NetLine

SEPTEMBER 20, 2018

And, When deploying an outbound content syndication lead generation campaign, it’s helpful to immerse yourself into the average org chart of the company size you’re targeting. To do this, the cost-per-lead (CPL) basis made the most sense. For the purpose of entering a new space (B2C to B2B), paying per qualified lead was a slam dunk.

Cost per Lead 58

Cost per Lead VALS Top of Funnel CPL 58

The ROI Guy

FEBRUARY 4, 2009

Quite often arbitrary cost-cutting leads to inflated costs in the IT ecology. Microsoft Virtualization with Hyper-V - better val. As economic buyers decide where to make spending cuts, these decisions need to be taken with a complete awareness of the entire cost of those actions. Disaster Recovery Assessment - Are we far enough a.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. Keeping our clients at the center of what we do ensures all the changes and trends in 2021 lead to success and growth. However, I think we’re all about to go into 2021 with as solid of a plan as we can make after we had our world turned upside down.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Unbounce

JANUARY 14, 2020

Even if you cut down on the escape routes, too many options can lead to fewer conversions. Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. This sort of confusion can lead them to bounce.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Convert

NOVEMBER 17, 2021

The variation included everything we knew at that time about improving forms, copy and lead forms based on our own limited experience. The outcome was a relative +53% increase in leads (±28, p-val 0.0002). We ran our first leap a/b test back in May of 2014 on a quote landing page for a major insurance company.

VALS 52

VALS Aggregators Validation Sample 52

Unbounce

JULY 30, 2019

” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). It may lead to fewer impulse buys, but it’ll also help your brand in the long run. Ad costs are far lower in the lead up to the holidays. Otherwise, it’s just noise.)

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

How to Get Organizational Buy In – Val Geisler After these exciting main hall keynotes, we broke out to those Professional and Practical tracks again for our afternoon sessions. First on the Professional track was an insightful and practical look at getting organizational buy-in from Val Geisler. Thanks for the tips, Val!

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97

Convince & Convert

AUGUST 3, 2010

I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! 3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world !

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! 3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world !

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. link] [link] Val White Altesman Oh no! What they have been able to secure more than Facebook (as folks demand more privacy settings) is permission. Now I'll NEVER find a seat at @Starbucks.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144