Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

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Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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Marketing Insider Group

APRIL 5, 2023

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. As AI-generated experiences become more pervasive, it’s getting harder to tell the difference between what’s genuine and what’s automated. What is Authenticity?

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SmartBug Media

JULY 25, 2023

Artificial intelligence (AI) technology is revolutionizing marketing as we know it. Marketers are using AI to target the right customers with the right message at the right time. But we also wanted to learn more about how other marketing experts are using AI.

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SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

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Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Unsurprisingly, the metric that clinched the first position was “quality of leads.” This crisis response led them to identify several short- and long-term trends. ” Image credit: Outfunnel.

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Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

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Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately.

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Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.

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Heinz Marketing

OCTOBER 27, 2022

“By” W1n S4ly4rds , Senior Marketing Consultant at Heinz Marketing. Note: AI tools have completely written, edited, and designed this blog post. We are now in the age where Artificial Intelligence (AI) is no longer a thing of fiction but reality. What is Artificial Intelligence?

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Inbox Insight

JUNE 14, 2021

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to our latest research Full Disclosure; The B2B Content Intelligence Report , 67% of senior B2B marketers perceiving a high threat level from new market entrants leveraging AI.

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Marketing Insider Group

SEPTEMBER 16, 2024

As you might know, AI is revolutionizing how brands generate articles, videos, and even art. The Marketing AI Institute reports that 98% of marketers are using these tools , so they’re incredibly widespread already. Jasper is an AI tool that helps marketers and writers create persuasive, SEO-optimized content.

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Vision Edge Marketing

FEBRUARY 27, 2024

Artificial intelligence (AI), despite its potential for objectivity, can inadvertently contribute to the echo chamber. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. They rely on research to understand economic and industry trends.

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Martech

AUGUST 20, 2024

Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.”

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Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. If you’re not familiar with AI, it can be difficult to know where to begin.

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Only B2B

JULY 31, 2024

AI is a hot topic—and for good reason. Here’s why: AI processes and analyzes vast amounts of data quickly and accurately. It tailors marketing messages to individual behaviors and preferences. AI continuously learns and adapts with new data, providing real-time insights and updates. AI is simply a panacea.

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Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

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Contently

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

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NuSpark Consulting

AUGUST 8, 2023

In today’s dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. Artificial Intelligence (AI) has emerged as a game-changer, opening doors to unprecedented efficiencies and innovative solutions.

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Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. The Future of AI.

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Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Find Artificial intelligence requires data to function effectively.

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Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

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SmartBug Media

AUGUST 23, 2023

In terms of worldwide impact across sectors, there are few cases comparable to the emergence of generative artificial intelligence (AI). This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world.

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Salesforce Marketing Cloud

MAY 20, 2024

We surveyed thousands of marketing leaders about today’s marketing trends. Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge. What did we find?

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Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. The end of 2022 drowned in the splash from generative AI such as ChatGPT, Jasper.ai Where can you find AI in marketing technology?

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NetLine

NOVEMBER 1, 2021

Artificial Intelligence is one of the most talked-about topics in the world of technology. One search for “artificial intelligence” on Twitter and you’ll be introduced to articles on how AI is shaping the future of healthcare, productivity, art, and food. excelhumor.xlsx (@ExcelHumor) October 25, 2021.

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Adobe Experience Cloud Blog

JULY 10, 2018

Artificial intelligence (AI) is an incredible innovation that promises a new scale of human endeavor in both business and personal contexts. Most people do not, and cannot, even begin to understand the technology beyond the abstract idealism of AI innovators or the alarming possibilities raised by opponents.

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Martech

AUGUST 8, 2024

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” Do yourself a favor and don’t tell anyone.

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Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies.

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ClickDimensions

JUNE 16, 2024

As AI technology continues to evolve at a rapid pace, it has emerged as a powerful tool for marketers seeking to optimize their strategies and deliver personalized experiences at scale. From predictive analytics and customer segmentation to chatbots and recommendations, AI is reshaping the landscape of marketing.

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ClickDimensions

JUNE 16, 2024

As AI technology continues to evolve at a rapid pace, it has emerged as a powerful tool for marketers seeking to optimize their strategies and deliver personalized experiences at scale. From predictive analytics and customer segmentation to chatbots and recommendations, AI is reshaping the landscape of marketing.

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Stevens & Tate

JULY 30, 2024

What’s Trending in Marketing For July 2024 Welcome to our July 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024.

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Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. You are a data-driven marketing expert with 10 years of experience running personalized campaigns.

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Bionic

SEPTEMBER 16, 2024

There are many ways Artificial Intelligence (“AI”) will automate media planning and media buying workflow. Here are 7 use cases with clear benefits that are possible with today’s AI. This includes Open AI’s GPTs, Llama, Gemini, Claude, Cohere, Mistral, and other foundation models.

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Only B2B

NOVEMBER 23, 2020

Similarly, the lead generation process from past years has been transforming exorbitantly. According to convince and convert 70% of B2B players want quality leads. After our research and curation, we came up with trends that are predicted to be the future of B2B lead generation industry. . The Future of ‘Quality Leads’

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Hubspot

MAY 23, 2023

On average, salespeople save two hours and 15 minutes a day using AI. Based on this stat alone, it's no surprise why so many sales teams are folding AI into their workflow — and saving time in the process. How Sales Professionals Are Using Artificial Intelligence 1. That's where AI comes in. Let's dive in.

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Biznology

MARCH 2, 2021

As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. The current momentum will see e-commerce continue to grow and build market value rapidly in 2021 and the years to come. Leveraging AI to boost the shopping experience. The best part?

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