Cintell

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate.

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38 Handy Stats to Prove the Value of Personas

Cintell

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. Demand Generation: Companies who exceed lead and revenue goals were 2.4X But empathy is hard to put a dollar value to. DemandGen).

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How to create Buyer Personas at every budget

Cintell

When targeting cold leads, customer engagement is six times higher for companies with persona-based content (Demand Gen Report). Email open rates are five times higher for companies using personas (Forrester).

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A Framework for Optimizing Personas

Cintell

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Yet, there is ample evidence that investing in persona research is well worth the effort. I’d be happy to help and would love to hear from you.

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29 Ways to Use Your Personas

Cintell

Tag contacts to persona and segment your database to improve targeting and lead gen campaign results. Use personas to form qualifying criteria for your lead scoring model. Surprisingly, only 8.2% of those surveyed felt that at least 75% of their organization could confidently name their personas and key attributes.

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Understanding the B2B Buying Disconnect

Cintell

Check out this list of the main information sources used by buyers along the purchasing journey: Customer reviews clock in as the second most popular information source, leading us to ask why. The reality is B2B buyers use a wide range of information sources to make a purchasing decision.

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How Marketers Use Data to Develop Personas

Cintell

In our own study , we found that companies who exceed lead and revenue goals are 3.4X We also found that 94% of companies who exceeded lead and revenue goals also included data about drivers & motivators in their personas in addition to the basics of demographics and firmographics. Source: NetProspex.