Sprout Social
APRIL 12, 2022
Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. To help you keep up, let’s discuss the current environment for public relations professionals.
Schubert B2B
AUGUST 16, 2017
B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. B2B public relations may seem like its own isolated or separate branch of marketing communications.
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Zoominfo
MARCH 17, 2021
Embrace Keyword Rankings. The keywords you should rank for are the ones that best describe your services, as well as those your audience uses to find a similar service through search engines. Furthermore, avoid ranking for technical terms that aren’t familiar to your target audience. Try to think as a consumer would.
Champion Communications
JULY 17, 2023
Public relations has long been an intriguing field that has captivated the masses – and now, with the advent of digital media, the industry has undergone a significant transformation, becoming an essential aspect of business operations. But did you know that PR has inspired some of the most popular TV shows over the last decade?
Sprout Social
MARCH 9, 2023
In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. Today’s public relations professionals are fusing traditional skills to work with modern tools and channels to create consistent narratives that reach varied audiences.
ClearVoice
JANUARY 26, 2024
As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content. Here we go!
Biznology
MARCH 20, 2018
. “When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach, the quality had been dubious, the licensing too expensive, and of limited value. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.
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