ClearVoice

MAY 31, 2023

Let’s face it: Running a successful content marketing campaign isn’t cheap. You need to invest a significant amount of resources and time to see meaningful results from your content marketing efforts. If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Attribution. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Failure to shift to a first-party data culture could hinder marketing effectiveness and business growth. Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Kevin Indig

APRIL 11, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Attribution models are the most common way to quantify the returns on marketing investments, but not every company can use them successfully. 3/ Give self-reported attribution more weight in your decisions.

Sales Cycle 107

Sales Cycle Marketing Attribution Multi-Touch Attribution Cost per Acquisition 107

Learn from the Pros

MARCH 11, 2024

The digital marketing landscape is undergoing a seismic shift as we move towards a world without third-party cookies. For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Due to privacy concerns, the tide has turned against third-party cookies.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Grew high-quality leads by 80%. Infer , a predictive sales and marketing software.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

B2B Marketing Analytics

APRIL 3, 2022

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. This is exactly where most of the marketing teams end up dropping the ball. Gone are the days when a marketer could just go by what she “felt” was right.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

KoMarketing Associates

SEPTEMBER 11, 2018

B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. What was driving leads? It showed me that SEOs are marketers and as such, we have to think about the customer and what it is they want.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

ScanmarQED

FEBRUARY 27, 2024

The challenges that have beset MTA in recent years have gradually eroded its technical effectiveness as well as its standing as a key player in marketing measurement. These models use statistical algorithms to analyze patterns and correlations in available data to attribute conversions accurately.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Sprout Social

JANUARY 13, 2021

Depending on how long your sales cycles and customer journeys are, attribution modeling can be the solution to all of these questions. There’s an attribution model for everyone that can help you get more out of your social metrics. What is attribution modeling? Why marketing attribution models are important.

Marketing Attribution 90

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 90

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. But once your content is out there, you can start figuring how well it’s working towards accomplishing your marketing goals. Program metrics may be of the most interest to marketers. 6 B2B Marketing KPIs to Measure.

Lead Ranking 125

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 125

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Paid Search Agency 117

Paid Search Agency Marketing Attribution Top of Funnel Companies 117

Oktopost

APRIL 22, 2019

Attribution. It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for lead generation. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Brandpoint

JULY 14, 2023

Unlike e-commerce or service-based industries, the impact of social media on revenue generation and brand value for manufacturing companies is often indirect. It quantifies the value generated from social media activities and helps businesses determine whether their investment in social media marketing is yielding profitable results.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Parse.ly

DECEMBER 21, 2020

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. Google Analytics doesn’t help content marketers looking to pinpoint their return on investment. What is content marketing ROI? The problem with Calculating ROI In Google Analytics.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Conduct A/B Testing D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Zoominfo

DECEMBER 19, 2018

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Walker Sands

NOVEMBER 20, 2020

From brand awareness to lead generation and sales enablement, the modern marketer needs to have a hand in everything. Generating positive ROI from marketing is an overarching goal all marketers strive for. Generating positive ROI from marketing is an overarching goal all marketers strive for. Set Your Goals.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

Adobe Experience Cloud Blog

JUNE 30, 2016

Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. The team members in the trenches are monitoring rankings, bounce rates, engagement, etc., Keyword Ranking Are Helpful, Sometimes.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. As you’ll see below, organic search is their biggest channel in many ways.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Digilant

NOVEMBER 12, 2020

Brands need a transparent view of their marketing efforts to optimize limited budgets. Diglant’s Analytics solution successfully provides the integration of various platforms and channels for a transparent, 360-degree view of a brand’s advertising and marketing efforts.”. – Wes Farris, VP of Product, Digilant.

Transparency 52

Transparency Analytics Multi-Touch Attribution Multi-Channel 52

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

Sharpspring

OCTOBER 8, 2020

Good marketers run multiple, parallel campaigns to meet business goals. Great marketers make sure those campaigns are ROI-positive efforts they can rely on. There have been many blogs written over the years pointing to the complexity of marketing attribution and the reasons why a multi-touch approach is underutilized by marketers.

Multi-Touch Attribution 79

Multi-Touch Attribution Marketing Attribution ROI Advertising Agencies 79

Marketing Insider Group

JULY 27, 2020

These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. This is what marketing attribution can help you to figure out. And few marketers have it completely figured out. And few marketers have it completely figured out. What Is Marketing Attribution?

Marketing Attribution 313

Marketing Attribution Multi-Touch Attribution Marketing Strategy Marketing & Strategy 313

Directive Agency

AUGUST 2, 2018

Let’s take a look at a couple of situations we see very often here when re-evaluating your Google AdWords budget. You’re Losing to Rank. How much is it lost to rank? ” If you’re losing it to rank, that’s usually something that’s somewhat in your control.

Adwords 63

Adwords Budget Programs Google Video Marketing 63

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. Search Engine Marketing (SEM).

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. How can we calculate the value it brings to the business? The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here.

Top of Funnel 175

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 175

MKT1

SEPTEMBER 20, 2023

I can nearly guarantee your early or growth-stage B2B startup doesn’t have the right marketing analytics in place to determine what’s actually working across go-to-market. Both scenarios result in not having the right marketing data to operate efficiently.

Multi-Touch Attribution 104

Multi-Touch Attribution Lead Ranking Activities Marketing Analytics Tools 104

Walker Sands

JUNE 25, 2020

In today’s digital world, the B2B buyer journey is increasingly complex, with a growing list of channels and touchpoints to track and measure. With more on the line for your business, marketing attribution has never been more important for identifying and optimizing the channels that are tied to marketing success and revenue generation.

Multi-Touch Attribution 52

Multi-Touch Attribution Top of Funnel Buyer's Journey Marketing Attribution 52

Heinz Marketing

MAY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing In the first part of this three-part series, I talked about the basics of marketing attribution and its ability to provide insights into the customer journey. In part two, I’m diving into how to build and implement your attribution model.

Marketing Attribution 104

Marketing Attribution Multi-Touch Attribution Cost per Acquisition Allocation 104

Zoominfo

JUNE 3, 2022

A critical piece of any data-driven go-to-market strategy , data orchestration is used by marketing and sales operations teams (also known as revenue operations ), data engineers, and data analysts to prepare large swaths of actionable data deliver results for their business. It’s part science and part art.

Multi-Touch Attribution 130

Multi-Touch Attribution Lead Ranking Enterprise Management Zoominfo 130

Martech

OCTOBER 18, 2023

Multichannel attribution is the unsung hero of data-driven marketing in a digital landscape teeming with touchpoints. It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results.

Marketing Attribution 119

Marketing Attribution Cost per Acquisition Multi-Touch Attribution Lead Ranking 119

ANNUITAS

JUNE 6, 2023

Over the past year, our series of posts on go-to-market transformation have made the case for and laid out an approach to operationalizing go-to-market activities around the customer lifecycle in a way that better orchestrates engagement, prioritizes customer journey stewardship, and optimizes sustainable client growth.

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130