Act-On
APRIL 26, 2024
Designing a lead scoring model seems like a complex proposition. There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. So let’s break it down.
Only B2B
APRIL 10, 2024
MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. But ignoring MQL altogether is a costly mistake. Let’s delve into the complexities of converting B2B leads into MQLs.
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Only B2B
OCTOBER 26, 2023
In the ever-evolving world of B2B marketing, mastering the art of MQL (Marketing Qualified Lead) lead nurturing is akin to harnessing the wind – it propels your business forward. In this blog, we’ll embark on a profound exploration of MQL lead nurturing.
Only B2B
JULY 28, 2023
Account-Based Marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, resulting in Marketing Qualified Leads (MQLs). Unlike traditional marketing approaches, ABM focuses on individual accounts, personalizing campaigns and content to resonate with specific prospects.
Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”
It’s a fatally flawed approach that leads to lackluster results. We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy. We rely on titles, company size and industry to define personas – but there is so much more!
Convince & Convert
JANUARY 4, 2024
What should you consider before hopping on a social trend? There’s great benefits to incorporating trendy content in your brand channels, however, there’s a misconception that just hopping into the trend will lead to success for your brand. 1 Will this social trend add value to your brand? There’s an estimated 4.9
B2B Digital Marketer
DECEMBER 7, 2023
Introduction Welcome to another episode where today we delve into the critical world of Cost Per Closed Lead (CPCL) and how you can drive your CPCL down while maximizing lead value. As the lifeblood of any B2B marketing strategy, leads represent potential revenue ; but not all leads are created equal.
Speaker: Candyce Edelen, CEO, PropelGrowth
LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. You will receive far more positive replies from this than from any other outbound lead generation strategy. 35% of engaged leads book initial sales calls. 35% of engaged leads book initial sales calls. You won't want to miss it!
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Wait a second - that wasn't part of the plan. Since when did a 1.5%
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. How to update your website to be frictionless, create more value and convert more visitors. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers.
Speaker: Dawn Colossi, CMO, FocusVision
A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. But as a B2B Marketer, what does engagement mean? How do you show value to the business? Where does lead gen and lead quality fit in?
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