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How To Focus On Your Marketing Plan

Marketing Insider Group

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

Planning 100
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B2B Lead Generation Guide

SalesIntel

The guide includes: Follow the Proven B2B Lead Generation Strategy. Know Your Sales Qualified Leads and Marketing Qualified Leads. Avoid the Blind Spot During Lead Qualification. Replace Cold Approach with Data-Driven Lead Generation. Make Smart Use of LinkedIn for Lead Generation.

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The universal digital marketing audit

Velocity Partners

Or maybe the company is suffering from a lead quality issue, where only a small percentage of marketing leads are making it to the later stages of their funnel. Why are only 2% of our LinkedIn Ads leads making it to the MQL stage of our funnel? Do we need to review our buyer personas to refine our targeting?

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The Role of B2B Marketing

Marketing Insider Group

(See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Augmented Reality For B2B Marketing in 2011?"

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The Role of B2B Marketing

Marketing Insider Group

(See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Augmented Reality For B2B Marketing in 2011?"

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November: The Five Links You Need

Marketing Insider Group

In a departure from the typical B2B marketing tips, advice and musings, I am simply sharing a series of links we all may need this November – as consumers, cooks and citizens. Plus one shameless backlink to a story of my own on marketing planning. Share: Read more from Strategy marketing plan Click here to cancel reply.

Web 2.0 100
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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Far too much softness!