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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Concentrating their campaign efforts on SEO (or SEM) and Facebook (or LinkedIn) ads may deliver better returns than working on every channel.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

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Top Lead Generation Statistics for 2018

Zoominfo

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

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Top B2B Lead Generation Statistics for 2021

Zoominfo

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%). 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%).

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Social Media Marketing Trends for 2018

KEO Marketing

With 467 million users on LinkedIn, 2.07 billion on Facebook, 330 million on Twitter, and 800 million on Instagram, successful marketers will turn their marketing strategies to where their target audience hangs out.

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Does Your Technology Marketing Program Create Results?

KEO Marketing

Encourage visitors to follow you on Facebook, Twitter, LinkedIn or another favorite social media site. If you are going to compete with bigger players, you need to play the same digital marketing game. Try capturing the email addresses of your customers and prospects. Establish your technology company’s credibility.