Sprout Social

JUNE 28, 2023

Track brand mentions from people who tag your brand, and even people who don’t directly tag you. Examples include Sprout Social, Hubspot, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement and Zapier. Adobe Marketo Engage Adobe Marketo Engage boasts the title of “world’s largest marketing automation platform.”

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Adobe Experience Cloud Blog

MARCH 2, 2018

Lead source is defined as the method by which a prospect found your product or service, and is an essential part of effective lead management. Lead source ensures that your leads remain measurable across the buyer’s journey. Do any of these resonate with you? Tell me about your best practices in the comments.

Marketing Automation Services 133

Marketing Automation Services Practices Lead Scoring Lead Ranking 133

Heinz Marketing

SEPTEMBER 9, 2021

Marketo Engage. Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. Marketo can collect a wide variety of data, which is a significant advantage over its competitors .

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Automation Work Management 129

Adobe Experience Cloud Blog

JANUARY 27, 2009

Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Here’s an outline of the topics I covered: Marketo's demand generation funnel.

Demand Generation 48

Demand Generation Marketo Demand Generation 48

Adobe Experience Cloud Blog

MARCH 1, 2009

A few days ago I posted a link to the new IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing Automation. Also, quite a few Marketo customers have written about their evaluations and how they selected a solution. Mike Cooch from Everon Technology wrote Automate Your Marketing with Marketo.

Marketing Management 48

Marketing Management Marketing Automation Services Lead Management Resources 48

Adobe Experience Cloud Blog

FEBRUARY 26, 2009

If you’re grappling with how to make the right choice, or just looking to make a business case for marketing automation at your company, here’s a new resource from the smart analysts at IDC’s CMO Advisory Practice : a new workbook titled “ Optimizing Marketing and Sales Lead Management with Marketing Automation.”.

Marketing Management 48

Marketing Management Marketing Automation Services Lead Management Marketing Automation 48

Adobe Experience Cloud Blog

MARCH 3, 2009

I think one mistake many marketers make is to think of their lead management requirements too narrowly — and to be honest, quite a few demand generation vendors make this mistake as well. However, achieving the full benefit of lead management requires much more than just nurturing and scoring. Provide sales lead insight.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Marketing Management 48

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 Mac McIntosh, Business-to-Business Sales Lead Expert, presented 10 Best Practices for Lead Generation and Pipeline Acceleration during this lead management event. virtual event.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 8, 2009

The firm also works with Marketo , Silverpop Engage B2B and MarketingGenius depending on client needs. ) Tags: software usability measurement demand generation marketing automation marketo lead management raab guide eloqua silverpop demand generation.

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Management 120

The Point

AUGUST 4, 2009

Do a quick Web search on “lead nurturing” these days, and you’ll find plenty of high-level, strategic content on the “whys” – how nurturing can improve demand generation ROI, increase conversion rates, accelerate sales cycles, recycle long-discarded prospects, etc.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

The Point

JUNE 26, 2009

Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more.

DemandBase 100

DemandBase Landing Pages Leads Lead 100

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. However, lead generation tools can take many forms, which include the following: Inbound lead generation tools. Learn more here.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Engagio

JANUARY 4, 2017

Jon Miller, the co-founder of Marketo, grew the Marketing Automation community from glorified email marketing to professional Marketers who deserved a spot at the Revenue table. Now, he’s setting his sights at Account Based Marketing and maybe it’s just me, but Engagio seems to have a lot of the same ingredients as Marketo.

Account Based Marketing 88

Account Based Marketing Enterprise Management Work Management Marketing Management 88

The Point

MAY 18, 2010

And here’s my response: “There are plenty of good software options there for lead nurturing. At our firm we use Marketo , which works extremely well for us. Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized Focus marketo.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Lead Nurturing 100

Customer Experience Matrix

APRIL 29, 2009

Sponsored by Marketo. Tags: david raab whitepaper demand generation marketing automation david raab webinar lead management sales best practices. This will discuss preparing for your new demand generation system, including requirements definition, vendor selection, and the initial deployment. Click here to register.

Paper 120

Paper Webinar Metrics Marketing Automation Services Marketing Management 120

The Point

APRIL 8, 2010

Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails. When a subscriber clicks on our “update profile&# link , he/she gets taken to a simple landing page (at right) where it’s a quick and easy task to update the relevant data.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Marketo Lead Nurturing 100

Customer Experience Matrix

JUNE 30, 2010

Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics. But Marketo will also find itself competing with established marketing automation vendors like Aprimo , Neolane and Unica.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

LeadSloth

OCTOBER 4, 2009

Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. The first is obviously focused on getting more leads into your database, while the second topic focuses on nurturing those leads. Marketo (booth 6).

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

Martech Advisor

OCTOBER 23, 2019

Lead Management. Another fundamental feature of any marketing automation tool is lead management. This includes identifying your prospects and capturing leads, mapping their activities across the sales funnel, and monitoring and tracking potential buyers. Parting Thoughts.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Tags: vendor rankings demand generation marketing automation lead management. Pardot and (perhaps) Genius.com look particularly strong.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

LeadSloth

APRIL 29, 2009

Market2Lead Marketing Automation and Lead Management blog. Marketo Modern B2B Marketing Blog. Marketo publishes a steady stream of interesting articles, now including articles written by Maria Pergolino from the Inbound Marketer blog (also on the earlier Top-10 ). Marketbright blog. Silverpop Engage B2B Blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Customer Experience Matrix

MARCH 3, 2009

Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. The flow of leads among these independent campaigns may be managed either through explicit routing (i.e.,

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

The Mx Group

NOVEMBER 17, 2017

Demand Gen and Lead Management. How can Sales identify and tag appropriately in a CRM? Do you have any economical suggestions for managing offline data and IP targeting? Marketo, for example, offers reverse IP identification at a fraction of the cost of many of the tools out there right now. Sales Empowerment.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Avitage

MAY 2, 2012

This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. recipe sites).

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

The Point

JULY 21, 2016

A well-planned, well-designed lead scoring schema ensures that sales reps are spending time with the leads that most merit the investment. Unfortunately, when that basic schema fails to score leads appropriately, reps will very quickly lose confidence in the system, and start to ignore lead scores altogether.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Customer Experience Matrix

FEBRUARY 26, 2009

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows. (To

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Tags: marketbright marketing software manticore technology marketing automation lead managment vtrenz marketo activeconversion market2lead eloqua pardot demand generation. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

LeadSloth

SEPTEMBER 30, 2010

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. One of the most interesting things Pardot does for their own lead management is to give a 60 second look to each and every lead that is sent to sales.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Adobe Experience Cloud Blog

JUNE 15, 2009

Barry is also a member of the Marketo Board of Advisors. Marketo is an example of one of these solutions but certainly is not the ONLY example. Tags: Sales Marketing Alignment Thought Leader Interviews b2b barry trailer cso insights sales effectiveness sales leads thought leadership. What we've labeled CRM 2.0

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JUNE 9, 2010

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. Originally created to illustrate how Marketo achieved booming marketing results, this webinar soon became Marketo’s most popular resource.

Demand Generation 48

Demand Generation Demand Generation Lead Nurturing 48

Customer Experience Matrix

MARCH 26, 2009

flow list Act-On Software x ActiveConversion x Eloqua x Infusionsoft x LeadLife x LoopFuse x Manticore Technology x Market2Lead (1) x Marketbright (1) x Marketo x Neolane x OfficeAutoPilot x Pardot x Silverpop Engage B2B x Treehouse Interactive x True Influence x (1) embeds simple list- based campaign in a larger flow chart.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. . better than expected about as expected worse than expected total system implementation 0.64

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120