4 Ways to Optimize the Middle of the Funnel | Lead Management
Adobe Experience Cloud Blog
JANUARY 22, 2020
At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. Four metrics can be tracked for every lead source: Volume of MQLs. Marketo marketing automation platform makes lead follow up easy.
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