Lead Management Lead Qualification Personalization Research 
RDIGS
JULY 11, 2023
The tricky part is figuring out which leads are worth pursuing and how to effectively nurture them so that they turn into customers who are loyal to your brand. According to research, only 25% of leads are legitimate and have the potential to become paying customers.
Marketing Insider Group
FEBRUARY 1, 2021
Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. Buyer intent comes down to understanding what makes an excellent lead for your business. The research they conduct leaves behind “digital footprints” or touch points (intent data).
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ANNUITAS
JANUARY 19, 2022
Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. Today, up to 80% of B2B decision makers prefer remote human interactions (or digital self-service) instead of in-person interactions. It’s clear: Buyers want a self-service purchasing option.
ANNUITAS
NOVEMBER 15, 2021
They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. ANNUITAS Research interviewee.
ANNUITAS
NOVEMBER 5, 2020
Odds are, you’re having conversations about how to attract more leads, how to improve the quality of your leads, how to convert your leads, or all of the above. And in that conversation you might be wondering, “why are we getting bad leads in the first place?” . Your Lead Management Framework is Weak.
ANNUITAS
MARCH 8, 2022
You aren’t leveraging data to personalize the conversation. Buyers’ expectations for quick, personalized experiences continue to rise. The best chat tools are capable of orchestrating personalized conversations based on information your prospects provide along the way. Unsure if you’re personalizing the conversation?
Zoominfo
SEPTEMBER 15, 2020
Refine Lead Qualification. After your sales and marketing teams align to create the perfect lead generation strategy, you want to target leads that are fit to purchase your product or service. Along with implementing a lead scoring process, it’s crucial to have a nurturing system in place. Define Buyer Groups.
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