The Effective Marketer

DECEMBER 8, 2010

It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go. How do you setup your scoring system for inbound leads? What is the hand-off process with sales? United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

MAY 21, 2012

Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics. Typical Audience: Current customers on previous release, sales team, business partners. The same result was voiced by Focus Research , pointing to webinars as one of the most valuable tools for B2B marketers.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Effective marketing is about generating sales. I’m not saying that it will be sales pitch university, but I am skeptical. What do we do with it?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

JANUARY 24, 2012

There are lead generation programs, the new email marketing system being implemented, and something the sales department asked you to do (don’t they always?) Small companies or small marketing departments can’t afford to spend too much time on content marketing, I know that for a fact. a few times already.

Content Marketing 100

Content Marketing Planning Copyright Content 100

The Effective Marketer

NOVEMBER 29, 2010

The financial objectives are revenue, profits, return on assets (how much sales will the campaign generate? Set measurable objectives , both financial and marketing. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Create (generation of “original” demand, focusing on quality, i.e. generating a better lead for sales). This all leads to a few things. You see less.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. Why not kill three birds with one stone? United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JANUARY 17, 2009

As the marketing plans are shared with the rest of the company, and details on why each campaign or activity is being carried out together with their expected impact on operations and sales, the reason for marketing and why we have this department should become clear. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 13, 2011

They say that “companies that marry high value customers with personalized, specialized offers in their email campaigns produce far greater results on every tangible measure of effectiveness”. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MARCH 10, 2011

We sometimes tend to bundle all of the vendors into one big basket, because a search for marketing software solutions will show more results than you would care to browse and the sales literature of most of them will make you think they all do very similar things. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

OCTOBER 14, 2009

Sales reps should look into this tool as a potential route for getting in direct contact with those hard-to-reach contacts, and also to expand their networks. A call to this friend could solve the mystery, though, and is better than no clue at all. If they priced it at $10 / month for instance it would be more attractive.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. What used to be clear roles (i.e. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 6, 2009

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 14, 2009

Are the marketing campaigns you are planning or have planned going to directly influence sales? Are the tasks you and your team working on going to directly affect the company’s ability to compete in the marketplace? What are the key items in your agenda as a marketer that can have a direct impact in the company’s bottom line?

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

MAY 18, 2010

Telemarketers often regret the call because the passionate marketer keeps analyzing their sales pitch instead of buying something. Job Marketers are, unfortunately, the majority out there. I’m not sure whether it starts in school, their first full time paying job or it’s just the way they are. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 10, 2010

Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%. Amos credits this increase mostly due to the branding initiatives related to the duck, an amazing feat for any brand mascot. Name recognition increased 67% after two years of running the commercials. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JULY 29, 2009

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JULY 21, 2009

We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JULY 16, 2009

Adobe and General Electric are just two examples that come to mind that make good use of their history to talk about their origins and how it relates to what they do today. How can a company’s history be used effectively? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

JUNE 9, 2011

It seems with all the systems we have today to generate, score, and nurture leads, it all comes down to sales. The amount of time it takes for a sales person to follow up with a lead can determine whether the deal is closed or not. Plugging this hole in the funnel takes more than software.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

The Effective Marketer

MAY 29, 2009

So here are a couple of important lessons we marketers can all learn from their mistakes: Kindle Lesson Number 1: Integrate Your Sales Channels For almost 10 years I’ve been a loyal Wall Street Journal subscriber. When planning your sales channels, the more integrated they are, the better your chances of acquiring and keeping customers.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. In the B2B marketing space this is notorious. Go to a trade show and the situation gets really bad. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JUNE 23, 2009

While the decision on whether to nurture or pass leads directly to sales will vary based on your own industry and experience, the concept is a powerful one. Successful Email Marketing (CV301) Professor: Eric Groves, Constant Contact This presentation should have been titled Email Marketing 101. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

FEBRUARY 20, 2013

Pay for the biggest audience you can afford – whether that’s a billboard, newspaper advertisement, radio or otherwise – and trust that increased sales after the fact resulted from that investment. Which channels move your ideal customer down the sales funnel fastest? Once upon a time, marketers just played the quantities game.

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100

The Effective Marketer

JANUARY 3, 2009

You could have effective marketing campaigns that drive sales up 100% and win awards and accolades but still have an inneffective marketer at helm. So is “effective marketing &# the same as “effective marketer “? Now we are getting somewhere. The answer, my dear friends, is a resounding NO ! United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JANUARY 13, 2009

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 5, 2009

So although that new website project was high on your list, maybe rethinking packaging or focusing on sales collateral is what should be done. Getting back to these basic principles can help marketing to “reset” and come up with a plan for action that will drive the organization in the right direction. It’s for you to decide!

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

FEBRUARY 19, 2013

Others don’t want to “abandon” leads they have already generated and argue for more nurturing campaigns with content that will guide those leads down to eventually close a sale. So how do you solve this? Who are the decision makers and all the personas involved? What content has already been created?

Top of Funnel 100

Top of Funnel Content Sales Cycle Buyer Personas 100

The Effective Marketer

JULY 12, 2009

Saying “we didn’t reach our sales goals” is OK, but after the initial shock, people will wonder exactly what happened. Saying “we didn’t reach our sales goals” is OK, but after the initial shock, people will wonder exactly what happened. Then, I think about what is the summary of all the analysis and the conclusion. What is the story?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

DECEMBER 20, 2011

According to Carlos, Demand Generation has two goals: Filling the funnel. And Lead management is the process used to ensure there is a link between marketing and sales to prevent leads leaking out, falling out of the funnel. Engaging with prospect throughout the funnel. How About Marketing Automation?

Demand Generation 100

Demand Generation Marketing Management Lead Management Demand 100

The Effective Marketer

JUNE 7, 2012

Every company wants high leads volume – but not prioritizing those opportunities can leave sales wasting time on leads that will never buy, while the best prospects fall through the cracks. Fortunately, an effective lead scoring program can address this problem. This content was provided by Software Advice.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

The Effective Marketer

MARCH 15, 2009

As much as you hate it, sometimes you just have to adapt to the situation and juggle things around, add another monkey to your back and hope it doesn’t brake your neck. [link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

SEPTEMBER 17, 2010

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Lead Generation 100

Lead Generation Leads Lead Marketing Qualified Leads 100

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100