Vidyard

SEPTEMBER 22, 2020

The new capabilities, unveiled today at INBOUND 2020 , enable HubSpot Video users to turn video views by website visitors into actionable insights for their marketing, sales, and service teams so they can respond faster, improve personalization, and convert more visitors into customers.

Marketing Automation Services 65

Marketing Automation Services CMS Development Hubspot Video Marketing 65

Vidyard

MARCH 15, 2021

You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more. Those viewers also spent 62% more time than average on Act-On’s campaign landing page. Contents 1. What is Personalized Video?

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

DECEMBER 12, 2017

Your Website. There are numerous opportunities for video content on your website. By embedding a video, you can effectively reduce bounce rates and increase conversions on crucial landing pages like homepages, products, solutions, customers, demo or trial requests, campaign pages, etc. – Hootsuite.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Vidyard

JANUARY 11, 2018

Website There are numerous opportunities for video content on your website. By embedding a video, you can effectively reduce bounce rates and increase conversions on crucial landing pages like homepages, products, solutions, customers, demo or trial requests, campaign pages, etc. When asked 51.9% Enter: video.

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Vidyard

JUNE 8, 2020

In addition to bringing joy to their own community, Vidyard built the campaign landing page to enable viewers to ‘re-gift’ the video to others with the same level of personalization. Partners of The Telly Awards include Catalyst, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP, Social Media Week and VidCon.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Vidyard

JANUARY 7, 2020

They’re like big flashing signs pointing viewers to your website or landing pages. Consider featuring promo videos in places like: Website and Landing Pages: Wherever your product, event, or asset lives. Promo Video Best Practices 7. 5 of the Best Promo Videos 7.1 Apple: The New Product Launch 7.2

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

JANUARY 15, 2020

Would you rather hear about the moon landing from a historian, or Neil Armstrong himself? Interview videos can be sprinkled throughout your website, in customer testimonial hubs, on landing pages specific to the related product or event, or even the “About” section. Contents 1. What is an Interview Video? Podcasts 3.4

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Vidyard

MARCH 23, 2018

You’ll now have the choice once you’ve created a personalized video to use it for an outbound campaign (like our holiday video ) or with the help of real-time personalization use it for inbound purposes to create a unique experience on your website or landing page. Where could I use real-time personalization?

Personalization 96

Personalization Paid Search Agency Landing Pages Pricing 96

Vidyard

OCTOBER 27, 2019

Some of the top tactics include using a search engine, visiting a company or product’s official website, looking at review websites, and watching videos. Video can help improve your website’s ranking on search engine results pages (SERPs). Rank Higher in Search. Get More Backlinks. Bump Up Conversions.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

MAY 18, 2018

Lead scoring is a method for identifying sales-ready leads by assigning values (points) based on predetermined criteria, e.g., industry and job title, website visits, video views, Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Vidyard

JANUARY 11, 2018

There are numerous opportunities for video content on your website. By embedding a video, you can effectively reduce bounce rates and increase conversions on crucial landing pages like homepages, products, solutions, customers, demo or trial requests, campaign pages, etc. When asked 51.9% But does it resonate?

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Vidyard

OCTOBER 27, 2019

Some of the top tactics include using a search engine, visiting a company or product’s official website, looking at review websites, and watching videos. Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs). At a Loss Without Physical Events? Get the Guide 4.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

NOVEMBER 7, 2018

Our first plan of attack was to create a five-step campaign in HubSpot, with a cadence of emails focused on the top five pain points people in the industry have, with each email driving back to a landing page on the website devoted to the problem. We do all kinds of creative things with our videos.

Sales Qualified Leads 88

Sales Qualified Leads High Quality Lead Video Marketing Viral Marketing 88

Vidyard

DECEMBER 3, 2019

Website and Landing Pages 3.2 Website and Landing Pages Your own website is a great place to post your explainer videos. Visit your website? That’s where explainer videos—a popular type of video for businesses —come in. Contents 1. What is an Explainer Video? Types of Explainer Videos 4.1

Video Marketing 65

Video Marketing Paid Social Agency Landing Pages Work Management 65

Vidyard

NOVEMBER 7, 2019

Nearly 70% of respondents agree video in the sales and marketing mix is valuable, with its ranking as the second-most-important content delivery mechanism falling second only to website and landing pages. Many motivating factors have contributed to an increase in leaders adding a video to their sales and marketing mix.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

Vidyard

FEBRUARY 10, 2021

Would you rather hear about the moon landing from a historian, or Neil Armstrong himself? Website Interview videos can be sprinkled throughout your website , in customer testimonial video hubs, on landing pages specific to the related product or event, or even the “About” section. Contents 1. Podcasts 3.4

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Vidyard

OCTOBER 27, 2019

Increase traffic to your website. Get more backlinks to pages with embedded videos. When it comes to popular video distribution channels online, you pretty much can’t go wrong with your website. Popular places to use video include: Website. Landing pages. Easily Embed Videos on Your Website.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

FEBRUARY 15, 2018

2 Bring Your Website to Life. “Over 72 percent of businesses who use video says it has increased website conversion rates.” There are numerous opportunities for video content on your website. ” – Hootsuite. Video is a great way to get a large amount of content and story across in short amount of time. #3

Creativity 93

Creativity Video Marketing Conversion Blast Campaigns 93

Vidyard

JANUARY 7, 2020

They’re like big flashing signs pointing viewers to your website or landing pages. Consider featuring promo videos in places like: Website and Landing Pages : Wherever your product, event, or asset lives. Promo Video Best Practices 6. 5 of the Best Promo Videos 6.1 Apple: The New Product Launch 6.2

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

MARCH 27, 2018

With its Spring 2018 update, Vidyard has expanded its Personalized Video solution to support personalized audio tracks as well as real-time personalization of video content to help marketing teams enhance website experiences and increase online conversion rates.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Video Marketing 65

Vidyard

OCTOBER 27, 2019

When it comes to popular video distribution channels online, you pretty much can’t go wrong with your website. When videos do appear in the main results (and not just on the “Videos” tab), they tend to sit near the top of the page. Basically, when you’re thinking about SEO for your website, your videos must be part of the equation.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

NOVEMBER 13, 2017

With Drift ABM , you can greet your VIPs with a personalized message when they reach your website. Your website is probably covered in forms. Gated content, contact us, free trials and so on are on every landing page. Gated content, contact us, free trials and so on are on every landing page.

Account Based Marketing 60

Account Based Marketing ABM Video Marketing Campaigns 60

Vidyard

FEBRUARY 26, 2016

You use it on your website, campaign emails, and you probably know it’s great for landing pages too; after all, video on landing pages can increase conversion by over 80%! You know your most engaging content should be placed above the fold of your landing page. Want to see what I mean?

Landing Pages 50

Landing Pages Rules Video Marketing Examples 50

Vidyard

JULY 2, 2014

Simply include a customized link to a landing page on your website that is dedicated to getting that viewer the supplemental information they are looking for and, consequentially, into your sales process. The main goal with YouTube is to get the viewer to your website. They have already expressed interest in what you do!

Examples 64

Examples Video Marketing Webinar Metrics Landing Pages 64

Vidyard

MARCH 23, 2021

video marketing goal—one that is specific, measurable, attainable, relevant, and time-bound—might look like this: We will increase time on page for key pages on our website by 15% this quarter by embedding relevant videos. While this may sound intimidating, it’s usually a simple, one-page form. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

FEBRUARY 4, 2020

Webinars and videos were ranked as the most effective content delivery channel by 26% of sales and marketing professionals , second only to websites and landing pages. You can collect registrations on your homepage, and keep the recorded version on your website for future on-demand viewing.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

JUNE 3, 2015

Used every tip, trick, and marketing technique to get visitors to your landing page? The data backs up the importance of video: it increases the open rate of emails by 13%, and drives more traffic to landing pages. Or, use it to get viewers excited about an upcoming party on your event’s registration landing page.

Landing Pages 50

Landing Pages Peer-to-peer CAN-SPAM Click Rate 50

Vidyard

JUNE 28, 2018

Unleash video on all customer-facing channels Get More Tips For higher conversions, use more in landing pages, emails, and sales cycles. Get More Tips Website and social media remain video’s top channels, but it’s rise has been a tide that’s lifted all boats. Was this useful? It’s only the half of it!

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55

Vidyard

NOVEMBER 7, 2019

Nearly 70% of respondents agree video in the sales and marketing mix is valuable, with its ranking as the second-most-important content delivery mechanism falling second only to website and landing pages. Many motivating factors have contributed to an increase in leaders adding a video to their sales and marketing mix.

Top of Funnel 55

Top of Funnel Video Marketing Lead Scoring Lead Ranking 55

Vidyard

AUGUST 17, 2017

On your website? We would then potentially also link to that video using an Embed Placing a video within the HTML code of your website. The video can be played in-line alongside the rest of your awesome content on the page. embed code on our website, or landing page, or the different place that that video would be embedded.

Video Marketing 61

Video Marketing Peer-to-peer Content Youtube 61

Vidyard

AUGUST 10, 2017

Search engine optimization is all about publishing the right content on your website to ensure you rank highly for internet search queries that match your business or topics and keywords that you want to generate inbound traffic from. The video can be played in-line alongside the rest of your awesome content on the page.

SEO 70

SEO Video Marketing Domain Lead Scoring 70

Vidyard

FEBRUARY 4, 2020

Webinars and videos were ranked as the most effective content delivery channel by 26% of sales and marketing professionals , second only to websites and landing pages. You can collect registrations on your homepage, and keep the recorded version on your website for future on-demand viewing. Webinars have a long lifespan.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

MARCH 31, 2020

Consider this: 20% of people will read the text on a page, but 80% will watch a video. . Digital marketing : Use screen capture videos to share website updates with internal teams in a way that enables you to explain both the what and the why. Customer Experience Teams.

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Vidyard

APRIL 24, 2014

Why you need to design video landing pages for mobile While destination sites like YouTube and Vimeo are already fit for mobile when it comes to video player size, if you’re serious about video marketing, you know that YouTube is only a small part of a larger video strategy and you’ll need to drive folks to your own, optimized site to convert.

Optimization 65

Optimization Video Marketing Campaigns Top of Funnel 65

Vidyard

APRIL 24, 2014

Why You Need to Design Video for Mobile Landing Pages While destination sites like YouTube and Vimeo are already fit for mobile when it comes to video player size, if you’re serious about video marketing, you know that YouTube is only a small part of a larger video strategy and you’ll need to drive folks to your own, optimized site to convert.

Optimization 65

Optimization Video Marketing Top of Funnel Landing Pages 65

Vidyard

MAY 18, 2017

The first is attracting audiences into your website and into your digital properties. There are lots of different ways in which video can help you drive more inbound traffic to your website. First and foremost is using video across your site to drive better SEO results.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

SEPTEMBER 18, 2019

Those videos are being used to support website landing pages, email marketing, ABM, social media engagement, and more. Marketers have the flexibility to customize the pages and facilitate content consumption to meet their goals, with easy access to player analytics and insights.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65