Vidyard

SEPTEMBER 22, 2014

With more than 1 billion unique visitors each month , it’s no wonder YouTube is one of the top video distribution sites, but with all that traffic going directly to YouTube how can your B2B company use your channel and draw valuable prospects back to your website?

Youtube 51

Youtube Advertising Channels Optimization Marketing Websites 51

Vidyard

MAY 21, 2021

If they’ve watched your video to completion, they’ve demonstrated clear interest (or they would’ve bounced ten seconds into the video). Get a custom demo – If a prospect has watched your entire video, that means they are interested in what you have to say. They have already expressed interest in what you do!

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

JULY 12, 2021

In looking at numerous reports across the internet, we found 25 very interesting social media marketing facts about video we wanted to share with you. YouTube remains ubiquitous among video marketers–with 87% leveraging the platform. YouTube has the best ROI for video content, followed by Facebook and Instagram.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

DECEMBER 17, 2019

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Then, decide how your video could be more helpful, exciting, interesting, etc.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Or maybe you’re a B2B tech company explaining a complex topic like how video marketing works and want something with an even tempo that adds interest without drawing attention. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. How to Add Automatic Closed Captioning on YouTube 3.1

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Ranking 75

Vidyard

MAY 21, 2021

If they’ve watched your video to completion, they’ve demonstrated clear interest (or they would’ve bounced ten seconds into the video). Get a custom demo – If a prospect has watched your entire video, that means they are interested in what you have to say. They have already expressed interest in what you do!

Video Marketing 50

Video Marketing Examples Webinar Metrics Landing Pages 50

Vidyard

MARCH 4, 2020

There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. Post it on YouTube , for discoverability.). Plus, you can always end with a link to a longer demo for those who are interested. These displays can be borderline mesmerizing. Contents 1. Keep it short.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Vidyard

MAY 5, 2017

You’ll notice I didn’t say “on YouTube” While YouTube is an amazing (and incredibly important) distribution channel, it’s not a strategy. At the end of the day YouTube has an interest in keeping people on their site, whereas you can really only prompt conversion on your own site.

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

Vidyard

JANUARY 10, 2018

A video is more efficient than emails or phone calls and is shown to increase comprehension, interest, and information retention. Marketing teams might use YouTube while sales teams use Dropbox, product teams SharePoint, and all others nothing because they couldn’t get around their email clients’ file size limits.

Video Marketing 89

Video Marketing Youtube Distribution PR 89

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. How to Add Automatic Closed Captioning on YouTube 3.1

Youtube 65

Youtube Video Marketing Statistics Paid Search Agency 65

Vidyard

OCTOBER 10, 2017

Just look at Luis Fonsi’s Despacito , the top YouTube video at the time of writing. billion views—that’s 62,000 times more than the average YouTube video. He’s among an elite 1 percent of video creators who attract 93 percent of all views on YouTube according to Digital Music News. It has over 3.8

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

Vidyard

OCTOBER 27, 2019

When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report. You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. But, that doesn’t mean you should ignore YouTube.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

JULY 4, 2019

Money can be a tough subject, and FinServ representatives, commonly referred to as “trusted advisors,” have an obligation to act in the best interests of their clients. How do people assess whether someone is acting in their best interests?

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Vidyard

OCTOBER 27, 2019

Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. As always, Google was looking ahead when they bought YouTube all the way back in 2006. But, that doesn’t mean you should ignore YouTube. video SEO)? Quite a lot, in fact.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

OCTOBER 16, 2019

Or maybe you’re a B2B tech company explaining a complex topic like how video marketing works and want something with an even tempo that adds interest without drawing attention. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. YouTube Audio Library.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Or maybe you’re a B2B tech company explaining a complex topic like how video marketing works and want something with an even tempo that adds interest without drawing attention. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Vidyard

DECEMBER 17, 2019

The rising popularity of this type of video , along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Then, decide how your video could be more helpful, exciting, interesting, etc.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

JULY 9, 2019

Money can be a tough subject, and FinServ representatives, commonly referred to as “trusted advisors,” have an obligation to act in the best interests of their clients. How do people assess whether someone is acting in their best interests?

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Vidyard

MAY 19, 2022

However, sales and customer conversations replaced YouTube as the third most used distribution channel in 2021 compared with 2020. Brand videos, product demos, and social videos were the most common types of on-demand marketing videos published. Social media and websites remained the top two channels for online video distribution.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Vidyard

JUNE 8, 2017

TED Talks – Not Just a YouTube Phenomenon. Whether the topic is Business , Health , Science & Medicine , or the top-level TED Talks: Ideas Worth Spreading, the innovative video and live event series showcasing thought leaders has long been one of the most popular YouTube channels in history.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Vidyard

AUGUST 10, 2017

What’s interesting with video is it can help your SEO plans from a few different perspectives. If you’re using YouTube to host your videos, and to then link to the YouTube version from your site, it’s not going to help your website’s SEO at all.

SEO 70

SEO Video Marketing Domain Lead Scoring 70

Vidyard

SEPTEMBER 3, 2019

YouTube’s audience alone is 2 billion users and counting, and 43% of monthly podcast listeners say they listened to podcasts on YouTube in the past year. Hot Tip: Try adding a border or colorful frame to jazz up your split screen display and make it look more interesting and professional!

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Vidyard

FEBRUARY 12, 2015

Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. YouTube TrueView Ads I’m starting with YouTube first because, well, YouTube.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Vidyard

JANUARY 7, 2020

Whether you’re targeting YouTube, LinkedIn, Facebook, Instagram, promo videos should be short and sweet (30 seconds is ideal). You’ve probably clicked skip on a million YouTube video ads by now, but once in a while, you see one that is genuinely attention-grabbing. Social Ads. Video For Other Forms of Content.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

MARCH 4, 2020

There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. Post it on YouTube , for discoverability.) Plus, you can always end with a link to a longer demo for those who are interested. These displays can be borderline mesmerizing. Contents 1. Keep it short.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Vidyard

FEBRUARY 4, 2014

Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest. If you’ve piqued their interest with good top-of-funnel content in advance, you’ll score high quality leads as they’ve watched a few videos before the mid-funnel email gate.

Top of Funnel 63

Top of Funnel Video Marketing Lead Ranking Lead Scoring 63

Vidyard

JUNE 2, 2016

In the beginning, there was YouTube. That said, while YouTube wasn’t the first site to feature video on the internet, it did change the way video existed online. But what happens now, a mere 11 years later, when YouTube has over one billion users, and well over one billion videos? Well, close to the beginning. Okay, maybe not.

Advertising Channels 50

Advertising Channels Video Marketing Ad brokers Youtube 50

Vidyard

DECEMBER 13, 2018

Use your smartphone to take the video and walk about the office, the park, or a conference – wherever the backdrops are interesting. Add music Leaders at the video marketing agency Storyboard Media like to add a rare touch of music, not to mention interesting backdrops, that give their videos an enchanting quality. No problem.

Video Marketing 110

Video Marketing Examples Paid Search Agency Sales Qualified Leads 110

Vidyard

MAY 30, 2017

A lot of YouTube stars and B2B marketers seem to take forever to get into the meat of their videos, but this 18 second intro is clear and it’s all the video really needs to get viewers on board. Remember, if your audience has clicked through based on your splash screen , they’re interested, so give ’em the content already!

Skype 84

Skype B2B Thought Leadership Television marketing Thought Leadership 84

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Score leads: Set scoring rules based on viewers’ interest in a particular feature or product.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

DECEMBER 28, 2016

And that other location might be a whole lot more interesting than what they’re doing right now! Best YouTube Ad. Hotels.com is known for being quirky and humorous in all their ads, which is probably the exact reason they decided to have fun with the “Skip this Ad” button we’re all too familiar with on YouTube.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

Vidyard

MARCH 24, 2014

News broke late today that the Walt Disney Company has acquired YouTube network, Maker Studios in a $500M deal. What I find most interesting in all of the news reports is that Maker Studios is commonly referenced as a “YouTube Network” or a “YouTube Developer”, which really only tells a small part of the story.

Acquisitions 51

Acquisitions Video Marketing Marketing & Strategy Paid Search Agency 51

Vidyard

AUGUST 30, 2016

If you didn’t know, YouTube is the second largest search engine in the world. While YouTube is the second largest search engine, Google is the first. Meaning you can create more targeted follow-ups or have better information on who’s interested and more likely to buy. Get on the second largest search engine in the world.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

MARCH 1, 2016

The rapid growth of YouTube, Facebook, and social video platforms (Meerkat, Periscope, Snapchat, Instagram and so on) has fueled the popularity of using video to market a brand or oneself as an expert in a specific industry. Focus on Your Niche. Snapchat: 17 minutes. Upload Frequently.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Vidyard

NOVEMBER 21, 2016

You can’t put internal (and confidential) information on YouTube, and you probably don’t have a background in IT or development to figure out how to embed video files on your site. YouTube isn’t always a great solution for internal communication teams due to security, and also because some locations around the world block the site.

Video Marketing 50

Video Marketing Tools Best Practices Youtube 50

Vidyard

NOVEMBER 21, 2016

You can’t put internal (and confidential) information on YouTube, and you probably don’t have a background in IT or development to figure out how to embed video files on your site. YouTube isn’t always a great solution for internal communication teams due to security, and also because some locations around the world block the site.

Video Marketing 50

Video Marketing Tools Best Practices Youtube 50