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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Social Media Today “Not everyone gets it – not our parents or friends or loved ones.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

Generate Direct Leads through Targeted Outbound Channels Outbound marketing channels, including paid ads and promoted social posts, are invaluable for generating direct leads in the B2B market. LinkedIn is generally considered the best option for B2B social media ads because its tools make it much easier to target your ideal decision-maker.

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5 Marketing Trends to Dominate Your Competition in 2021

The Marketing Blender

During those busy days, weeks, and months where time seems to be flying away, it can be challenging to send tweets or posts on Instagram and Linkedin consistently. Starting 2021, with the intention to grow a personal brand will help you cultivate a one-on-one connection with your potential customers from day one. Community Marketing.

Trends 130
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Topics vs. Keywords: What’s More Important for SEO?

ClearVoice

For instance, your copywriting blog may be organized around subtopics like email copywriting, social media copywriting, and public relations copywriting. This algorithm can evaluate the search intent behind a query and determine if a user is looking for transactional, navigational, or informational content.

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A Two-Part Guide to Working with Freelancers – Part 1

ClearVoice

A virtual PR agency primarily staffed by freelancers: April Margulies began her career working at top agencies including Weber Shandwick, Edelman, and Rubenstein Public Relations. When she started her own PR agency, Trust Relations , she considered it almost an extension of her successful freelance career.

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The Real Roadblock to Social Business Success

Webbiquity

This is different than the point above; it’s not fear that employees will purposely waste time, but rather that employees, with the best of intentions, will use social networks inefficiently. Employees intentionally wasting work time are a sign of poor hiring, poor motivation, and/or poor management.

Business 100
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How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

In general, buyers go through three phases when making a decision: Awareness, Consideration, and Intent. Intent: By now, your buyer is well versed in the available solutions for her problem and thinks your solution is the right fit (of course, it is!). Promote Your Content (Again). Now, he’s considering his options.