Zoominfo

MAY 27, 2021

In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent? But how does ZoomInfo Intent work?

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Zoominfo

MARCH 29, 2023

As budgets remain tight and layoffs loom, more care and consideration is put into every purchasing decision. In today’s economy, software spend is being scrutinized more than ever — it’s no longer just a department lead making purchasing decisions,” Vendr co-founder and CEO Ryan Neu says.

Sales Cycle 130

Sales Cycle Top of Funnel Intent Signal Zoominfo 130

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. This latest product enhancement is just the latest chapter in our ongoing effort to put actionable data directly into technologies, channels, and workflows that go-to-market teams use and love. . ZoomInfo Salesforce Sync for Territory Management.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. How to spot buying signals. All of these signals show optimal conditions for a sale.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

AUGUST 16, 2021

In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent? That’d be something. Pretty cool, right?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple. Contradiction?

Lead Ranking 119

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 119

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Maybe there’s a product out there that can automate most of the work you spend half your day working on. ZoomInfo MarketingOS Finally, ABM with data you can trust. In other words, they have pain points they need fixing.

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Zoominfo

SEPTEMBER 7, 2021

It’s a beast,” says Derek Smith, chief strategy officer at ZoomInfo. “It Scoops , a feature in the ZoomInfo platform, offers a good example of small data. It’s one answer to one question by one person, and it’s potentially more valuable than a million data points we have that make up one [buyer] Intent signal.”

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Intent Signal Zoominfo Buyer Intent Gartner 130

Zoominfo

JULY 25, 2023

Sales qualified leads (SQLs), who are further on their journey and have engaged in a way that indicates readiness for the purchasing discussion. The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them.

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Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

JULY 13, 2023

At ZoomInfo, we tend to think of a successful customer retention and expansion strategy as having three key phases: planning, execution, and enablement. Here are some specific plays to try out: Cross-sell targeting , web visit upsell , and product feature announcement. Here’s how we put it all together.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Zoominfo

JULY 12, 2021

The foundation of go-to-market success begins with data and intelligence,” says Justin Withers, senior vice president of product strategy and product marketing at ZoomInfo. Companies use an average of 75 technologies, with the amount going up as the number of employees increases, according to 2020 research from ZoomInfo.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ).

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Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

JULY 20, 2021

The foundation of go-to-market success begins with data and intelligence,” says Justin Withers, senior vice president of product strategy and product marketing at ZoomInfo. Companies use an average of 75 technologies, with the amount going up as the number of employees increases, according to 2020 research from ZoomInfo.

Work Management 130

Work Management Marketing Management Zoominfo Ad Building 130

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar.

Buying Cycle 110

Buying Cycle Intent Buy Intent Signal 110

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Who is most likely to buy and when?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Only B2B

OCTOBER 13, 2021

To analyze customer behaviour, intent data uses IP addresses and web cookies. Must Read: What Is Intent Data and How It Can Help Your Company? We can determine what the customer is interested in purchasing based on this information. 6sense is a provider that focuses in revealing anonymous purchasing patterns.

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Intent Data Intent Enterprise Management Work Management 118

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. This latest product enhancement is just the latest chapter in our ongoing effort to put actionable data directly into technologies, channels, and workflows that go-to-market teams use and love. In fact, just 17% is spent meeting with potential vendors.

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. ZoomInfo ZoomInfo is a data enrichment and prospecting platform with a vast business and contact information database. You get insights into prospects’ behavior indicating interest in purchasing.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. ZoomInfo ZoomInfo is a data enrichment and prospecting platform with a vast business and contact information database. You get insights into prospects’ behavior indicating interest in purchasing.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

MAY 13, 2024

Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. Improved Products and Services: Customer data provides valuable insights into customer needs, pain points, and preferences.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What Are Customer Buying Signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. How to Spot Buying Signals When B2B buyers need to solve a problem, they start researching online.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Multistep campaign: Email / Phone / Social media.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Heinz Marketing

SEPTEMBER 28, 2021

They can focus their time on the leads that are more likely to turn into opportunities, and increase productivity. They also touch on some more advanced concepts, like using AI models to identify buyer personas and including intent signals in your scoring models. . Win-win for all. Preparing for Successful Lead Scoring.

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Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 109

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. A sales intelligence tool that primarily offers email lists and contact data is not truly a ZoomInfo alternative.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. We took a random sample of 100 companies and tested them before and after we enhanced the product.

Zoominfo 130

Zoominfo Contacts Top of Funnel Intent Signal 130

Aberdeen

FEBRUARY 8, 2019

He also predicted smart advertising: “Devices … will know your purchasing trends and will display advertisements that are tailored toward your preferences.”. In data-driven news, DiscoverOrg has acquired ZoomInfo (Zoom Information, Inc.). The guidelines are based on the intent of the product in development.

Intent Data 40

Intent Data Intent Zoominfo Purchase Intent 40

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals. ZoomInfo is a privacy-first organization.

Zoominfo 130

Zoominfo Intent Contacts Top of Funnel 130

Content4Demand

MAY 21, 2020

During her session , DeAnn Poe, SVP of ZoomInfo, cited recent research from HubSpot that highlighted a renewed interest in marketing but less interest in speaking with a sales rep, which could be because budgets are in flux. Yee noted there can be big payoffs to focusing on the customers who are already familiar with your product and process.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

AUGUST 7, 2023

For instance, users must purchase email credits in addition to an existing subscription, and phone numbers are exclusively available in its most expensive subscription plans. One of the standout features of DealSignal is its cutting-edge Intent Data, a pivotal tool that holds immense value for businesses of all sizes and industries.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Valasys

APRIL 3, 2023

” Most organizations are centered around better comprehension their client experience across the purchaser’s excursion. Zeroing down: Intent data gives data about the thing being looked for and how high the buy goal for an item or administration is.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

AUGUST 30, 2023

Prospects who love your product may not be ready to buy. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Zoominfo

AUGUST 23, 2023

For quite some time, ZoomInfo has been thought of as a contact database platform that helps sales reps find their best customers. Historically, ZoomInfo has been strongly associated with sales and data, including our No. 1 G2 rated intent signals. But that’s only the beginning of how we help businesses go to market.

Marketing Analytics Tools 130

Marketing Analytics Tools Campaigns Zoominfo Brand Identity 130

SmartBug Media

DECEMBER 12, 2019

Earlier this year, Vancouver-based market intelligence company, DiscoverOrg acquired ZoomInfo for a reported $500 million. The new ZoomInfo platform, a combination of DiscoverOrg and the former ZoomInfo platform, is a cloud-based SaaS (software-as-a-service) platform currently in use by more than 13,500 customers.

Zoominfo 81

Zoominfo Marketing Automation Services Class Enterprise Management 81

Zoominfo

AUGUST 23, 2022

The products being sold have become more sophisticated. Data from Salesforce states that 72% of B2B decision-makers expect a similar experience from a B2B website as they would from a B2C website — expectations that persist across the entirety of the purchasing journey. Customers have become more demanding.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Zoominfo

MAY 21, 2021

Eighty-seven percent of shoppers research products online before they make a purchase, according to research from Salesforce and Publicis.Sapient. Sales and marketing teams armed with these behavioral signals can then prioritize accounts that are spiking on relevant topics over equally qualified accounts that don’t show intent.

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Intent Data Intent Lead Ranking Marketing Websites 130