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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

But not all intent data is created equal. There are many types of intent data, and an array of providers. Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world.

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Five Ways to Change Your Sales Strategy After COVID

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Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Check out this cold-calling poll on ZoomInfo’s Twitter page. I think COVID has humanized people.

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Five Ways to Change Your Sales Strategy After COVID

Zoominfo

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Cold calling has become even more effective.” — Zach Stoia, account executive, ZoomInfo.

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Lead Conversion: How Do You Stack Up?

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An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. Social Media Campaigns A good rule of thumb for social media campaign conversion rates is between 2-5%. Get a demo today to learn more.

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How Small Datapoints Can Drive Big Deals

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It’s a beast,” says Derek Smith, chief strategy officer at ZoomInfo. “It Scoops , a feature in the ZoomInfo platform, offers a good example of small data. Company Attributes is another ZoomInfo tool that showcases small data. Big data, buyer intent signals, and small data don’t exist without each other.

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B2B Marketing Trends: What to Expect in 2022

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“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ).

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B2B Lead Generation: The Ultimate Guide

Zoominfo

With this strategy, you want to call leads who have shown interest as website visitors, through somewhat regular interactions on social media, by engaging with content, and other activities that fall into your lead scoring rubric. Tools Even though “cold” is in the name of the strategy, you want to go into this practice as anything but.