Martech
MAY 2, 2024
When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. Roles come in many flavors, most commonly specifiers, influencers, users, decision-makers, gatekeepers and purchasing agents.
Heinz Marketing
MARCH 31, 2024
By leveraging advanced analytics and machine learning algorithms, Koala identifies critical signals that indicate an account’s intent to purchase a product or service. Benefits Galore Precision Targeting: Koala enables marketers and sales teams to target accounts accurately.
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Zoominfo
OCTOBER 15, 2020
By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy.
Only B2B
AUGUST 21, 2023
The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. Identifying Real-Time Purchase Intent Intent data is most powerful when it’s captured in real-time.
Only B2B
FEBRUARY 28, 2024
The higher the quality of intent data and the conversion rate, the more likely you are to achieve desired marketing outcomes in marketing– whether it’s a sale, lead generation, or other desired actions. Prioritize Leads Based on Intent Signals: By analyzing the strength of a prospect’s intent signals (e.g.,
Aberdeen
FEBRUARY 4, 2019
The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.
Heinz Marketing
AUGUST 17, 2022
The need or desire for a B2C purchase is often more obvious than that of a B2B purchase. Buyers need more research and rationalization for a B2B product, and they don’t act on impulse like a B2C purchase could entail. Consumer purchases can act more on persuasion, which is a great opportunity for human contact in the process.
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