Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles. These behavior-based buying signals are a goldmine for your sales and marketing teams.

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Lead Ranking Buy Work Management Marketing Management 309

Madison Logic

OCTOBER 11, 2022

You can when you use buyer intent data. . Intent Data Explained . Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution. First party vs. Third-party Intent Data . Using Both Buyer Intent Data Types .

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Intent Data Intent Marketing Budget Buyer Intent 52

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Only 23% contacted a sales representative.

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Intent Data Top of Funnel Intent Work Management 52

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

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Intent Data Intent Marketing AI Marketing Analytics Tools 52

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time.

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Heinz Marketing

MARCH 31, 2024

Streamlined Workflows: Koala seamlessly integrates with existing CRM and marketing automation platforms, streamlining workflows and enabling efficient execution of marketing and sales strategies. This integration ensures teams can leverage intent data within their familiar tools without disruption.

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Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 64

DealSignal

MAY 3, 2021

What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real-time.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Oktopost

MAY 23, 2022

But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest.

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Intent Paid Search Agency Allocation Marketing Budget 88

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data , positioning your team to tailor prospect-focused communications. Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles. These behavior-based buying signals are a goldmine for your sales and marketing teams.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Madison Logic

JULY 6, 2023

So, how can marketers leverage a data-driven account-based marketing (ABM) strategy to identify buyers, engage them with relevant content, and optimize campaigns for maximum impact on pipeline and revenue? If an account is not advancing through the pipeline, marketers should review their targeting strategy based on data analysis.

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Advertising Mediums Research Account Based Marketing SMB 52

QuanticMind

NOVEMBER 13, 2018

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months. What is Intent Data?

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Intent Data Intent Sales Management Long Tail Marketing 40

Madison Logic

MARCH 6, 2024

But tight budgets, limited resources, and longer, more complex sales cycles require you to work more efficiently. Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Content4Demand

OCTOBER 16, 2020

Think of orchestration as a data-fueled car engine driven by your buyers. The first- and third-party intent data , sourced from prospective and customer account activity, fuels the engine. The engine takes in this data and subsequently keeps all your campaigns’ moving parts running in sync with each other.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Madison Logic

AUGUST 10, 2023

To stand out, marketers need a smarter approach to identify key decision-makers, engage them with relevant content, and optimize their campaigns for maximum impact on pipeline and revenue. Click on the links below: What is Intent Data?

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Enterprise Management Work Management Marketing Management Account Based Marketing 52

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

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In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

SalesIntel

FEBRUARY 9, 2023

In this piece, we will look in depth at the benefits, applications, and trends of B2B data. As a sales leader, you’ll primarily be interested in Buying Intent data as the newest B2B data source. What is B2B data? B2B data is defined as any relevant information about your prospects or other businesses.

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. For those in the back – what is intent data?

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Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . For those in the back – what is intent data?

Intent Data 20

Intent Data Intent Bombora Dwell 20

Madison Logic

OCTOBER 26, 2023

Power Personalized Experiences at Every Stage of the Sales Cycle To increase engagement, marketers of fintech solutions must create persona-relevant and easily consumable content focused on how fintech enhances the customer and employee experience.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

SEPTEMBER 24, 2021

An ABM strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company, and ABM tools automate many of the data and workflow processes that enable this approach. Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors. Shortened sales cycles.

Account Based Marketing 121

Account Based Marketing Enterprise Management Work Management Paid Content 121

Heinz Marketing

NOVEMBER 22, 2020

Sales opportunities from your CRM system, And combine it with third-party data, such as: Research activity on keywords relevant to the customer, including those that are researching competitors, pulled from over 3.5 There is no influence or interpretation here—the data speaks for itself.

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Marketing Automation Services Work Management Marketing Management Buying Cycle 139

PureB2B

MAY 19, 2022

Now, switch gears and think about the concept of intent data. Just like that kooky metal detector combing the sands of your favorite beach, intent data serves as a beacon for B2B marketers searching for highly qualified leads in a sea of potential customers. And what kind of signals indicate purchase intent?

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Purchase Intent Paid Content Purchase Intent 62

Aberdeen

JANUARY 3, 2019

The green part of the bar indicates the number of companies within each industry actively engaging with web content relevant to Benefits Insights and Analytics. Depending on average sales cycles, it provides a demand forecast by industry 3-9 months out. Good news – It is now possible to know this, with up to 91% accuracy.

Marketing Management 40

Marketing Management Software Analytics Forecasting 40

Aberdeen

JANUARY 2, 2019

The green part of the bar indicates the number of companies within each industry actively engaging with web content relevant to Parcel Shipping. Depending on average sales cycles, it provides a demand forecast by industry 3-9 months out. Good news – It is now possible to know this, with up to 91% accuracy.

Software 40

Software Forecasting Segmentation Purchase Intent 40

Valasys

JANUARY 23, 2020

To develop an impregnable B2B sales strategy, marketers need to get more qualified leads, which helps maintain a healthy sales pipeline. Also, filling the pipeline with high-quality leads helps in efficient pipeline management as marketers have surplus resources to last whilst long sales cycles. Use Intent Data.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

QuanticMind

DECEMBER 17, 2018

And they have a point — all too often digital ads fail to take into account the customer experience, often seen as self-serving and even aggressive, as opposed to relevant, timely and helpful for consumers. While it might seem obvious, landing page relevance is another factor that clearly affects the customer experience.

Advertisements 40

Advertisements Advertising Optimization Landing Pages 40

Aberdeen

DECEMBER 20, 2018

From a sales perspective, it can be used to document and store organizational knowledge built and shared informally across sellers, including new sales rep onboarding procedures, selling guides for specific products, etc. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Digital Asset Management Contacts Marketing AI Enterprise Management 45

Aberdeen

JANUARY 31, 2019

If you’re pitching a solution, you need to prove the relevancy of the product to the company and to the person you’re engaging. To determine the relevancy, your data needs context. According to Bertuzzi, looping in other people who are often involved in buying decisions shortens the sales cycle.

Optimization 40

Optimization Ideal Customer Profiles Lead Scoring Lead Ranking 40

Aberdeen

JANUARY 31, 2019

If you’re pitching a solution, you need to prove the relevancy of the product to the company and to the person you’re engaging. To determine the relevancy, your data needs context. According to Bertuzzi, looping in other people who are often involved in buying decisions shortens the sales cycle.

Optimization 40

Optimization Ideal Customer Profiles Lead Scoring Lead Ranking 40

Zoominfo

JANUARY 27, 2023

Sales prospecting is a foundational element for a revenue team — it’s the practice of identifying and connecting with potential customers to initiate the sales cycle. Try it Now The Process of Sales Prospecting, Step-by-Step What does effective sales prospecting look like, and how should you go about it?

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Ideal Customer Profiles Buyer Personas Intent Data Lead Scoring 130

Madison Logic

FEBRUARY 28, 2024

By prioritizing quality over quantity, ABM allows you to narrow your time and resources on accounts demonstrating the highest propensity to purchase and deliver more personalized experience across all members of the buying committee. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

SalesIntel

APRIL 16, 2021

Understand purchase patterns of customers during rare personal, recurring personal, and universal occasions and certain days of the week to stay more relevant to customers. Firmographic customer segmentation enables B2B sales and marketing teams to create highly tailored and targeted campaigns. Request Demo.

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Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

SalesIntel

MAY 28, 2024

Secondly, the intel gleaned by sales through interacting with the ideal targets on the most suitable channels informs marketing on the themes and content formats that resonate with your perfect audience. Purchase intent data: Home in on prospects exhibiting buying behavior , indicating they’re actively considering solutions.

Sales Management 52

Sales Management Ideal Customer Profiles Top of Funnel Enterprise Management 52

PureB2B

JANUARY 3, 2022

Providing articles relevant to the interests and needs of your target audience will result in more opt-ins for your database, as interested, qualified buyers seek to learn more about the product or service you're promoting. Getting Toasty with Predictive Analytics and Buyer Intent. Is my pipeline full of purchase-intent opportunity?

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Top of Funnel High Quality Lead Lead Gen Sales Qualified Leads 62

Albacross

JANUARY 13, 2021

Similarly, sales professionals lack insight about buyers, making it difficult to know who to reach out to, when and how. Intent data helps overcome that issue. It makes sales easier. Intent data is information collected about a company’s digital activity to provide insight into their buying intent and research behaviour.

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Intent Leads Ideal Customer Profiles Intent Lead Ranking 52