Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

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Intent Data Intent Marketing Analytics Tools Intent Signal 230

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor.

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Intent Data Intent Work Management Marketing Management 130

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

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Zoominfo Intent Signal Work Management Intent Data 246

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Zoominfo

OCTOBER 28, 2020

Constantly challenging previous assumptions is the first step towards extracting value from actionable data in new ways, no matter what the arena (or game). It’s these periodic breakthroughs that help find underlying beauty in the (data) beast, and lead to exponential returns. Get a Demo How (And Why!)

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Zoominfo Intent Data Buyer Intent Intent 100

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Zoominfo

JULY 12, 2021

Coupled with ZoomInfo, Chorus will surface deep insights about deal participants and buying committees, and execute automated campaigns via triggered keyword mentions. ZoomInfo + Chorus will allow managers to prepare reps for the most challenging conversations. But the sales conversations include “deal-risk” language (e.g.,

Zoominfo 130

Zoominfo Forecasting Intent Data Paid Search Agency 130

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

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Buyer Intent Intent Data Intent Budget Programs 182

Only B2B

OCTOBER 13, 2021

We’ve all seen how difficult and time-consuming it can be to lead customers through your sales pipeline. Finding quality leads might feel like a never-ending task. A percentage of the leads you discover will always fall out of the pipeline along the way. In this case, intent data can be useful.

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Intent Data Intent Enterprise Management Work Management 118

Zoominfo

NOVEMBER 1, 2022

In this post, we’ll meet three ZoomInfo customers — Alan, Nic, and Thomas — to learn how ZoomInfo has helped them streamline their workflows, improve their performance, and grow in their careers. This was how Nic Castro, a business development representative and new ZoomInfo user, felt after using the platform for the first time.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Retain and upsell customers.

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Intent Data Work Management Intent Marketing Management 98

Zoominfo

OCTOBER 5, 2021

That’s why we created the ZoomInfo Data Passport. The Best Go-to-Market Data for Global Business The ZoomInfo Data Passport offers the most accurate business contact data, tailored to specific regions across the globe. ZoomInfo Data Passport Europe offers: More than 10.6

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Zoominfo Privacy Marketing Analytics Tools Opt-out 130

Zoominfo

MAY 18, 2022

These big “data cubes” augment a company’s first-party data and are used to build a reliable go-to-market data foundation that teams can use for analyzing, predicting, and engaging with the right accounts. What is a ZoomInfo Data Cube? It also produces a more diverse, comprehensive data lake.

Zoominfo 130

Zoominfo Ideal Customer Profiles Marketing Analytics Tools Lead Ranking 130

Zoominfo

MAY 18, 2022

These big “data bricks” augment a company’s first-party data and are used to build a reliable go-to-market data foundation that teams can use for analyzing, predicting, and engaging with the right accounts. What is a ZoomInfo Data Brick? It also produces a more diverse, comprehensive data lake.

Zoominfo 130

Zoominfo Ideal Customer Profiles Marketing Analytics Tools Lead Ranking 130

Heinz Marketing

MAY 23, 2023

That’s where intent data comes into play. What is Intent Data? Intent data captures a potential customer’s behavior or interest in a specific product or service. This data is collected from various sources, including website behavior, social media activity, and content consumption.

Intent Data 98

Intent Data Paid Search Agency Marketing Analytics Tools Intent 98

Zoominfo

AUGUST 14, 2020

We refine and refine as much as we can, applying learnings in real-time, based on outcome-powered lead scoring and routing to scoring a rep’s performance. Because data doesn’t lie , at ZoomInfo, we like to convey the performance metrics we quantify and try to make incremental improvements toward every new rep. .

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Zoominfo Marketing Analytics Tools Work Management Marketing Management 200

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. These leads are perfect for your sales team because they’re already hot! What Is Intent Data?

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Intent Data Intent DemandBase Account Based Marketing 98

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

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SalesIntel

MARCH 8, 2023

According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. What is Buyer Intent Data? What are B2B Intent Data Providers ?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

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Buyer Intent Intent Data Intent Budget Programs 100

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

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Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

MAY 5, 2023

If you’re searching for a comprehensive solution for prospecting and maintaining a contact database for your growing business, you may have encountered ZoomInfo. Here, we will explore ZoomInfo’s pricing and plans to help you determine whether the investment is worthwhile for your business needs. What is ZoomInfo’s Pricing?

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Zoominfo Pricing Price Ideal Customer Profiles 52

DealSignal

MARCH 17, 2023

In A Nutshell Looking for fresh, accurate leads that won’t break the bank? Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. DealSignal is the answer.

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Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. link] — ZoomInfo (@ZoomInfo) January 27, 2021.

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Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. Coming Soon: From the moment someone starts a conversation on your website ZoomInfo Chat will help you to have conversations with context.

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Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 100

Zoominfo

DECEMBER 28, 2020

You’re about to get that hot lead on the phone. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications.

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Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? Plus, let’s not forget, every customer starts out as a lead. No matter where the lead was sourced. But how do we distinguish good leads from bad leads? How do you define a lead?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. We have all been hearing that data is the new oil. Sure, but how do businesses leverage this data? Dive in as we discuss more about B2B intent data, and how you can utilize it to grow your business. . What Is Intent Data? First-Party Intent Data.

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Intent Data Intent Peer-to-peer Outgrow 52

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

OCTOBER 13, 2023

As such, utilizing ZoomInfo to find businesses that are in the market for your products and services will help you meet the bar for implied consent. How to Use ZoomInfo in Germany ZoomInfo provides access to relevant business data in a compliant and responsible way.

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Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Zoominfo

SEPTEMBER 5, 2023

With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside. Here’s how adding best-in-class ZoomInfo B2B data to your data supply chain can further optimize your AI models to produce new data insight, create realistic simulations, and design novel solutions.

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Marketing AI Lead Ranking Zoominfo Optimization 130

Zoominfo

MAY 31, 2023

With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Bottom line: intent data is gold. Studies have shown the vendor that responds to a lead first has the best shot of winning the deal.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? Plus, let’s not forget, every customer starts out as a lead. No matter where the lead was sourced. But how do we distinguish good leads from bad leads? How do you define a lead?

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data, on the other hand, is a universal language. Data collaboration allows key stakeholders to view consistent data at any point throughout the day, thus streamlining workflows. But what is it?

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Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

DealSignal

DECEMBER 1, 2022

Table of Contents Precision Targeting: Unleashing Data Accuracy Precision Targeting 101 Data – The Foundation of Precision Targeting The High Cost of Mistargeting Precise Data with DealSignal: the #1 Zoominfo Competitor Conclusion Learn more about Data Accuracy. Precision Targeting: Unleashing Data Accuracy.

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Zoominfo B2B Sales Word of Mouth Customer Satisfaction 52

SalesIntel

APRIL 19, 2024

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP).

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Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40