Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Intent data offers much better predictive capabilities than standard firmographic filters (like industry , headcount , location or revenue ). Intent data is powerful. There’s no doubt about it.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Is there a compelling event that’s driving demand signals? For how long?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Leadspace

FEBRUARY 14, 2020

And it’s all thanks to intent signals. Let’s take a closer look at what intent signals are. What Are Intent Signals? Intent signals, or intent data , are indicators that identify accounts who are actively researching your line of products on the web. .

Intent Signal 62

Intent Signal Intent B2B Marketing Top of Funnel 62

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Given that, if your competitor doesn’t already use the Intent Data, they might soon start using it.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Valasys

SEPTEMBER 8, 2023

So, how can a data-driven marketing plan function in the absence of user-specific data? There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. That’s where AI-derived Intent Data comes in.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

The Point

JULY 27, 2021

Choosing the right target accounts is a blend of art and science: “Art” in the sense of sales goals, wish lists, or personal connections (the “rolodex factor”), “Science” in the sense of intent data, lookalike analysis, and proven engagement. Are there intent signals that the account is a high-propensity opportunity?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. It’s the type of data that can give B2B companies a competitive edge as they look to identify engaged, active prospects at prioritized accounts that show a clear pattern of interest in a product, service, or solution. Reading Time: 4 minutes.

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

Zoominfo

DECEMBER 28, 2020

Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. What are examples of data-based buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

SalesIntel

MARCH 26, 2022

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

6sense

NOVEMBER 7, 2021

Not long ago, we hosted a pretty terrific webinar that complemented and celebrated our recent acquisition of Slintel. In it, Slintel founder and CEO Deepak Anchala explained the ins and outs of the go-to-market intelligence platform, which helps businesses discover and connect with high-intent buyers. We recorded the webinar.

Webinar Metrics 62

Webinar Metrics Intent Signal Sales Qualified Leads Paid Search Agency 62

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. They’re not a lead volume driver.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

SalesIntel

AUGUST 6, 2021

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Aberdeen

FEBRUARY 6, 2019

It’s not particularly sexy or especially exciting, but it has finally had its “ glow up ” and has emerged as a key component of today’s enterprise data strategies. And, as Lock explores in the webinar, leading companies are embracing the calls for analytics with greater ease-of-use. Providing data on 12.8 Providing data on 12.8

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40

Engagio

JULY 31, 2017

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. Act quickly on news and trends that affect the opportunity.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 70

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 70

NetLine

APRIL 14, 2022

Here are a few key highlights from this volume: Professionals registering for webinars are 29% more likely to make a purchase decision within 6 months. H owever, there was one thing we uncovered in producing this report that we’d never included or had access to before: Buyer-level intent data. ~31% On-Demand Webinar.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Brightedge

JUNE 10, 2022

Example From Intent Signal, Bright Edge’s On-Site Optimization Engine. Intent Signal is BrightEdge’s feature for identifying ranking opportunities in existing content. This Intent Signal feature monitors so-called “Defend” keywords and alerts users to any drops in rankings.

SEO 111

SEO Research Enterprise Management Tools 111

SalesIntel

APRIL 25, 2024

With this in mind, Chelsea Madden, VP of Customer Success and Partnerships at SalesIntel, and Kara Smith Brown, CRO & Founder of LeadCoverage , partnered on an in-depth webinar to provide supply chain marketers with key sales and marketing tactics to create a commanding presence market presence in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. By leveraging our extensive buyer-level intent insights, we’ve identified that, despite economic uncertainties, the propensity for B2B purchases remains strong. YOY increase.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

DemandBase

MAY 12, 2020

For all their real (and necessary) value in filling their pipeline, that’s how many sales reps and marketers might view the webinar platform. The Webinar’s Back Story. But just because the webinar channel is relatively old (in the tech world of things), it doesn’t make their value obsolete. Woe was yesterday’s webinar.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

Madison Logic

MAY 15, 2024

Accounts continuing to interact with ABM content and messaging after the sale may be ripe for cross-sell or upsell activities, while those with a drop in engagement behavior might signal that they require more nurturing. Third-party intent data is useful to identify any active competitor research that might indicate a flight risk.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

6sense

DECEMBER 8, 2021

Missed Intent Data Signals in B2B. For B2B marketers, the signals we’re looking for are buyers’ behaviors that signify intent to buy. Those signals happen all the time—when people search the Web, engage with us or our competitors, download content, attend webinars… the list goes on.

Intent 62

Intent Intent Signal Intent Data CMO 62

Zoominfo

DECEMBER 28, 2020

Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data , positioning your team to tailor prospect-focused communications. All of these signals show optimal conditions for a sale.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

6sense

SEPTEMBER 23, 2021

Missed Intent Data Signals in B2B. For B2B marketers, the signals we’re looking for are buyers’ behaviors that signify intent to buy. Those signals happen all the time—when people search the Web, engage with us or our competitors, download content, attend webinars… the list goes on.

Intent 62

Intent Intent Signal Intent Data CMO 62

NetLine

APRIL 11, 2023

Here are a few key highlights from this volume: Professionals registering for Webinars are 43.5% This last bullet on buyer-level intent data is where we’ll pick up in just a moment. more likely On-Demand Webinars were 43.4% less likely Live Webinars were 25.4% and Live Webinars grew a staggering 132.7%.

Demand 52

Demand B2B Webinar Metrics Intent 52

Content4Demand

MAY 21, 2020

During her session , Cheri Keith, Head of Strategy for ON24, highlighted ways to ease into a digital-only environment: Personalize communications for specific accounts; Keep branding consistent to avoid confusion; and Make the presentation/webinar/session available on-demand. Specificity is important.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Aberdeen

APRIL 17, 2019

Earlier this month I presented a webinar with our friends over at Drift that delved into just that. It was filled with tips and tricks that are useful for marketers everywhere who are looking to take their strategy to the next level — specifically three intent-driven alternatives to email that are just as (if not more) effective.

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Intent-driven marketing is set to play a pivotal role in shaping the future of B2B demand generation.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Content4Demand

APRIL 9, 2021

With this abundance of signals (often mixed with faulty information), how can companies improve their lead scoring efforts to determine the signals that indicate action? If your lead visited on their own, they probably won’t buy something immediately,” Cunningham explained in the webinar. Refining Lead Scoring Through AI.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69

SalesIntel

MARCH 22, 2024

In a recent webinar , Jason Bay, CEO of Outbound Squad, provided valuable insights and strategies to help sales professionals enhance their cold-calling effectiveness. By leveraging intent data, sales reps …. Our research delves into the proven techniques these successful salespeople use in their cold call outreach efforts.

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

SalesIntel

MARCH 22, 2024

In a recent webinar , Jason Bay, CEO of Outbound Squad, provided valuable insights and strategies to help sales professionals enhance their cold-calling effectiveness. By leveraging intent data, sales reps …. Our research delves into the proven techniques these successful salespeople use in their cold call outreach efforts.

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

Outreach

JUNE 15, 2021

Determine which prospects to reach out to using buyer intent data. Buyer intent data can help them make these decisions with greater accuracy. Buyer intent data can help them make these decisions with greater accuracy. Engage with prospects effectively using behavior data.

Top of Funnel 52

Top of Funnel Webinar Metrics Intent Signal Buyer Intent 52

Leadspace

NOVEMBER 6, 2019

In a webinar earlier this year, Paul explained how this groundbreaking initiative is transforming the way Extreme Networks drives sales, by harnessing the power of intent data together with cutting-edge data management capabilities — powered by Leadspace ( watch the webinar here ).

Bombora 79

Bombora B to B Enterprise Management Intent Signal 79

Martech

DECEMBER 14, 2021

Use buyer and intent signals to your advantage. Leverage intent data and signals to target accounts that meet the ICP, then capitalize on those accounts in the market. Get to truly know and understand your customers – and their pain points – so you can create targeted buyer experiences. The solution?

Ideal Customer Profiles 109

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 109