Intent Data Intent Signal Trends Zoominfo 
Zoominfo
SEPTEMBER 22, 2023
At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers.
Zoominfo
MAY 23, 2023
But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor.
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Zoominfo
OCTOBER 15, 2020
The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.
DealSignal
MARCH 2, 2024
With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason. Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1.
Zoominfo
JANUARY 4, 2022
Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. a ZoomInfo partner.
DealSignal
DECEMBER 9, 2022
With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason. Table of Contents What is Intent Data? What is Intent Data?
Zoominfo
SEPTEMBER 7, 2021
However, while big data did indeed dig up tons of details, in some ways it became an unbridled force that was too much to handle. “It’s It’s a beast,” says Derek Smith, chief strategy officer at ZoomInfo. “It Today, smart sales teams still see potential in big data. We call that niche information “small data.”
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