ViewPoint

FEBRUARY 11, 2014

Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. How valuable are trade shows? The amount of data available to marketers today can be overwhelming.

Trade Show 120

Trade Show Cold Calling Emarketing Sales Qualified Leads 120

ViewPoint

OCTOBER 16, 2012

That they would completely fill out the trade show lead forms.”. That at trade shows, they stop pocketing leads from their area and avoid giving them to Marketing.”. That at trade shows, the sales reps would get off their cell phones long enough to do a proper demo.”.

Trade Show 120

Trade Show Sales Qualified Leads Forecasting CRM 120

ViewPoint

JANUARY 26, 2012

Business buyers themselves are looking for information to help them do their jobs, and they generally welcome and open letters as they arrive on their desks. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.

B to B 120

B to B netFactor Media SEM 120

ViewPoint

FEBRUARY 26, 2016

Ideally, the perceived value of the resource should be such that the individual is compelled to submit their contact information in exchange for the offer. Outbound marketing involves the use of advertising, trade shows, and other methods of pushing a message “outward” to generate a response.

Inbound Marketing 149

Inbound Marketing Enterprise Management Trade Show Lead Nurturing 149

ViewPoint

MAY 9, 2013

Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. Via Marketing Land.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

JUNE 15, 2012

Research indicates that prospects are completing 70% of the decision making process before they want to talk to a salesperson, but information sources for this self-education still needs to include direct mail pieces, emails and trade show participation. Use large flights of both direct mail and email. Use BANT qualifiers.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. They discovered that 42% of IT Decision-Makers found it extremely or very challenging to find trusted information.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120