Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Streaming intent data provides the best, up-to-date intent information as it’s happening. It’s a win-win situation.

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Porch Group Media

DECEMBER 4, 2019

Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information. Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction.

Personalization 59

Personalization Purchase Intent Intent Data Mobile Advertising 59

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

ClearVoice

JUNE 22, 2022

Some are looking for guides that demonstrate how to solve their problems, while others already have their credit card on hand, eager to make a purchase. That’s why you need to be mindful of a keyword’s search intent. Search intent is the reason why someone goes online to find information. Reduce bounce rate.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Contently

MAY 13, 2024

There’s also a growing emphasis on “ zero-party data ,” or information that customers intentionally and proactively share with brands. This might include user preferences, purchase intentions, or direct feedback, which can be used to tailor experiences and offers more effectively.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Oktopost

APRIL 29, 2024

When you do, you will be able to be more relevant, become a more trusted brand, and build authority in your field. Paying attention to our audience engagement on social media and understanding it, is where social intent data comes in. It provides insights into customer behaviors, interests, and purchase intentions.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

DiscoverOrg

MARCH 5, 2018

Henry : Sales intelligence is actionable information on prospects, your target accounts. Sales intelligence includes information about events, contacts, structure of a department and technology stack – data that helps sales and marketing professionals prioritize who to target, in order to do their jobs more effectively.

Marketing Automation Services 265

Marketing Automation Services Purchase Intent Buying Cycle Marketing Prospects 265

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Binary Demand

MARCH 26, 2024

increase since March 2020, signifies a major change in how we perceive B2B intent data. The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies. This realization underscores the immense value of understanding the intent of these individual decision-makers.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Martech

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. Personalization at scale: Data-driven insights allow businesses to tailor their messages, ensuring relevance at every touchpoint.

Enterprise Management 114

Enterprise Management Customer Satisfaction Purchase Intent Touchpoints 114

Martech

FEBRUARY 8, 2024

So it’s better for us to quickly get customers willing to purchase our services or whose needs we can cover. Keyword research focused on purchase intent Keyword research isn’t something you’ve done once and can settle with that. The point is they draw them from purchased databases, which are not updated in real time.

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

Inbox Insight

OCTOBER 27, 2023

When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This information helps in understanding their perceived intent or their purchasing readiness. Firmographic data Firmographic data relates to the information about a prospective company.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

SmartBug Media

MAY 13, 2022

The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.

Intent Data 127

Intent Data Top of Funnel Intent Urgency Marketing 127

Heinz Marketing

MARCH 31, 2024

Understanding Koala Unlike traditional methods that rely on generalized data and assumptions, Koala provides an in-depth understanding of individual accounts’ intentions and behavior. This integration ensures teams can leverage intent data within their familiar tools without disruption.

Intent Signal 64

Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 64

SalesIntel

JANUARY 21, 2022

Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. According to surveys, an average B2B prospect is 67% of the way through the purchase experience before connecting with a salesperson.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Zoominfo

DECEMBER 23, 2020

Gather More First-Party Contact Information with Content. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. Although notorious, this information has been valuable as usable contact data. Personalize content (beyond just adding a first name) and make it relevant 3.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Streaming intent data provides the best, up-to-date intent information as it’s happening. It’s a win-win situation.

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. What is Buyer Intent Data?

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

PureB2B

MAY 30, 2022

97% of consumers research products and services before making a purchasing decision. You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Marketing Insider Group

FEBRUARY 27, 2023

By using topic modeling, identify a master list of keywords relevant to topics and objectives within your industry. Consider the best keywords based on rank, competitive gaps, purchase intent, etc. Identify the target mix of the best 50-100 keywords. Next, develop up to 100 topics using keywords with the most potential.

Lead Ranking 242

Lead Ranking Planning B2B Thought Leadership Lead Scoring 242

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 86

Service Purchase Intent Landing Pages Psychographics 86

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. They’re demonstrating a willingness to purchase, meaning they’re more likely to seal the deal in the near future.

Intent 91

Intent Paid Search Agency Allocation Marketing Budget 91

Martech

NOVEMBER 20, 2023

This real-time data lets you sync your messages with their current interests, ensuring relevance and timely engagement. Dynamic content uses customer insights to turn engaging content into actionable results, nudging subscribers from interest to purchase. A visit to your pricing page could signal purchase intent.

Email Marketing 129

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 129

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Explicit Intent: This is like your prospect shouting their needs from the rooftops.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Marketing Insider Group

NOVEMBER 22, 2021

Once you have that information, it’s time to optimize it even more. Information on this report includes how people arrive on your site, where they go from your landing page, and where the most frequent drop-off points are. Web analytics is a powerful tool that can be used to test these hypotheses and make informed, objective decisions.

Analytics 262

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 262

Only B2B

FEBRUARY 11, 2024

So how can you use this information? This paints a detailed picture of their intent and concerns. Must Read: How to Collect B2B Intent Data? Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data. First-party data is the rescue!

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Marketing Insider Group

JANUARY 5, 2023

As the examples above show, a marketing inquiry is an individual who has expressed interest in your company, your content, or your product by providing you with their contact information when they took an action such as downloading an eBook or subscribing to your blog. . And if they plan to make a purchase decision relatively soon.

Lead Ranking 266

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 266

ClickZ

JANUARY 15, 2021

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. Purchase prediction engine: The secret sauce.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Scoop.it

JULY 1, 2021

The first step to send out hyper-personalized emails is to collect all the relevant information from the subscribers. Mobile application analytics will provide you subscriber information collected through mobile apps. It can either be the subscriber’s gender, location, demographic data, or past purchases.

Marketing AI 65

Marketing AI Personalization Purchase Intent Lead Ranking 65

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? Final Thoughts What is Intent Data? Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service.

Intent Data 127

Intent Data Lead Gen Intent Lead Scoring 127

PureB2B

NOVEMBER 22, 2021

You also want to know what is causing them to put off purchasing, your buyer’s purchasing intent, or if they are interested in your product or services. On the other hand, the ‘intent data’ information is random, dispersed, and unconnected. An Overview of Behavioral Intent Data.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Binary Demand

JUNE 29, 2023

In this article Overview Functioning of B2B Intent Data Use Cases of B2B Intent Data Using B2B Intent Data in Campaigns Gathering Buyer Intent Data Conclusion FAQ’s [ps2id id=’functioning-of-b2b-intent-data’ target=”/]How Does B2B Intent Data Work A company analyzes the individual’s intent by gathering their data.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

In this article Overview Functioning of B2B Intent Data Use Cases of B2B Intent Data Using B2B Intent Data in Campaigns Gathering Buyer Intent Data Conclusion FAQ’s [ps2id id=’functioning-of-b2b-intent-data’ target=”/]How Does B2B Intent Data Work A company analyzes the individual’s intent by gathering their data.

Intent Data 52

Intent Data Intent ROI B2B 52

Heinz Marketing

DECEMBER 15, 2021

I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing. Intent data is an individual’s web content consumption, it monitors for key intent search terms. This enables informed, timely campaign responses as well as a well-crafted sales outreach.

Intent Data 121

Intent Data Intent Lead Ranking B2B Marketing 121