Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Litmus

AUGUST 2, 2021

Sending communications that are relevant to where they are in your journey could be a way around some of those laws. This reduces the reliance on just the click-through rate because not every email is designed to create a click-through. Where can we get more information on applying BIMI to our emails?

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Martech

OCTOBER 30, 2023

Permission means that the recipient has given you explicit and informed consent to send messages to them. A valid email address is one of the most valuable pieces of information you can receive from your customers. If you are sending too frequently, you may see a drop in your open rates.

Email Marketing 115

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 115

Vision6

AUGUST 23, 2021

Hyper-personalised content has greater relevance to subscribers, and relevant content is a key factor in everything from click-through rates to customer retention. You don’t want subscribers to be bombarded with too many emails that are repeating content or have no relevance to them. Source: Really Good Emails.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Our Email Analytics Survival Guide covers all the alternate KPIs you can use to measure success, aside from the open rates.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers who send messages powered by artificial intelligence (AI) increase their engagement rates by 22%. Einstein AI helps marketers make more informed decisions by sending the right number of messages in Pardot, sending messages at the right time in Automation Studio, and optimizing media plans with Datorama.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Litmus

DECEMBER 7, 2022

Organizations should see the value in collecting express consent for marketing emails from users—and take measures such as targeting/segmentation and email personalization to deliver relevant and high quality content. Will they shift toward measuring other (more meaningful) types of engagement—click-through rate and response rate?

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

DotDigital

SEPTEMBER 3, 2021

Email open rates have always been a controversial topic matter. So all marketers care about email open rates. Opens have always been a “noisy” metric. As a result, it should always be considered a guide, a possibility that the end recipient has opened your email. The post Who cares about open rates?

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Salesforce Marketing Cloud

APRIL 15, 2024

Sending relevant content to the subscriber inbox in a timely manner is the goal of the modern marketer, with the hope of driving engagement in the form of a purchase or sustained interest. Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

JUNE 17, 2021

Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. If your subject lines do veer more on the long side, front load the subject line with the most relevant part. The takeaway?

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Martech

JUNE 3, 2022

Marketers are trying to stand out in a crowded inbox by getting to know their customers and personalizing more messages to achieve greater relevance. But few marketers have the data they need to inform decision-making, a Capgemini survey found. The personalization imperative amid data pressures.

Marketing Automation Services 139

Marketing Automation Services Enterprise Management Work Management Marketing Management 139

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Each of these metrics has value (even the open rate) when you use them to track trends — whether they’re increasing or decreasing.

Budget Programs 115

Budget Programs Long Tail Marketing Ad Frequency Click Rate 115

Martech

MARCH 9, 2023

It gives us direction and informs our strategies, among many other benefits. At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data.

Open Rate 110

Open Rate Click Rate Paid Search Agency Privacy Protection 110

Litmus

JUNE 16, 2021

That data is automatically updated, so you’re always seeing the latest information. Add to that, increases in privacy protections that make the insights you gather even more important to building quality relationships with your subscribers and creating an exceptional email experience. No switching between various technologies.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

Outgrow

JUNE 15, 2022

So, the only way to get through to your target audience is by sending them relevant and personalized messages. . The greater the relevancy of your emails, the more engagement, and interaction they will invite. Greater Focus on Privacy. Here’s an email from Hover that conveys their respect for their subscriber’s privacy. .

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Litmus

APRIL 4, 2024

Together, we honed in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement, and sending relevant emails your subscribers actually want to read. Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox.

Email Marketing 95

Email Marketing Deliverability Tips Work Management 95

Martech

SEPTEMBER 30, 2021

Did you think open rates would drop? With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Read more here.

Multi-Touch Attribution 80

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 80

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. And what better way to boost your click-through rates than by using gifs to spice up your emails. They may not be relatable.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Through numerous tests, we discovered our audience valued highly-relevant suggestions directly on product pages rather than offered during checkout, and in doing so, we upped average purchase value.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Through numerous tests, we discovered our audience valued highly-relevant suggestions directly on product pages rather than offered during checkout, and in doing so, we upped average purchase value.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52