7 Truths About Sales and Marketing (That CEOs Need to Know - Part 1)
ViewPoint
MAY 10, 2016
It’s essential to be able to inform the sales team about: our reason for existence, the direction of the company and why it’s the correct course, what we sell and why we sell it, which markets to pursue, the competitive landscape and the pricing model.”. Nuture leads until they’re ready to turn over to sales. In his book New Sales.
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