White Papers: Refresh or Write Fresh?
WriteSpark
APRIL 8, 2014
The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* When you have identified a white paper that''s ready for renewal, a good copywriter can help you determine the specific changes and new information needed. How a Copywriter Can Help.
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