WriteSpark

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White Papers: Refresh or Write Fresh?

WriteSpark

The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* When you have identified a white paper that''s ready for renewal, a good copywriter can help you determine the specific changes and new information needed. How a Copywriter Can Help.

Paper 120
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Buyers Increase Use of New Info Sources

WriteSpark

Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. Business news and information websites. Social media. The resources with the highest levels of increased usage (20% or more): . Virtual events. Search engines. Vendor websites.

Paper 120
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Why NOT to Publish an Audio or Video Transcript

WriteSpark

But the primary reason I like text: It allows me to save time by skimming the content for information of interest. Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant.

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Content Marketing Insights for Technology Companies

WriteSpark

As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. That's a good point, however, the report doesn't offer any ideas or resources for how to make that match.

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Content Marketing Insights for Technology Companies

WriteSpark

As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. That's a good point, however, the report doesn't offer any ideas or resources for how to make that match.

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Who Are Your Thought Leaders, Really?

WriteSpark

Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials. Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights.

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Who Are Your Thought Leaders, Really?

WriteSpark

Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials. Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights.