The Point

OCTOBER 30, 2013

If you utilize a marketing automation platform, the registration form on your landing page will be pre-populated with the prospect’s contact information, so conceivably all he/she has to do is click on the “submit” button. With a landing page, you’ll at least have the opportunity to capture his or her contact information.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

The Point

SEPTEMBER 30, 2013

Pre-populating landing pages with information previously provided by the prospect, thereby increasing conversion rates and campaign performance. Reflect campaign information (sent, opened, clicked) automatically within your CRM system, giving sales reps more information about prospect behavior.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

JUNE 20, 2012

Plus they display more information at a glance (i.e. Marketo users : Download a free set of professionally-designed email and landing page templates, along with complete instructions for how to download into Marketo, now available on the Spear Website. Sidebars allow you to showcase items (offer images, speaker bios, etc.)

Template 100

Template Tips Landing Pages Marketo 100

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Or if customers want to receive critical product updates, but not information on training classes.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

The Point

MARCH 25, 2016

An effective registration page, one that maximizes conversion rates, reinforces the value of the event – perhaps by providing additional, more detailed information like speaker bios or an agenda. Marketo, Pardot) with your Webinar platform (e.g. To maximize attendance, remind, remind, and remind again. Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

APRIL 8, 2010

Your subscribers, customers, prospects, ANYONE that you email regularly, should have an easy, intuitive, immediate accessible means of updating his/her contact information, including email address. Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation Lead Nurturing 100

The Point

FEBRUARY 11, 2013

HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? First, we’re focused on the data inside Salesforce.com to ensure we deliver complete and accurate database of information that can be shared across sales and marketing teams. HS: Thanks Bonnie!

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

The Point

JULY 13, 2012

Here’s why: The very nature of Twitter and Facebook means that followers are used to seeing a wide variety of content, precisely as you describe: some if it self-promotional, but much of it informational, or commentary, or sharing of third party content that we think our readers will find relevant or interesting or even humorous.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

The Point

JULY 21, 2016

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) If anything, the true value of marketing automation is that it allows you to email smarter, delivering information that’s more timely and relevant. Not investing in first-class, professional templates.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

The Point

NOVEMBER 16, 2011

Navicure uses Marketo and Salesforce.com to track marketing ROI.). Secondly, offer up additional resources (with links) at the end of the post, e.g. “For more information on this same topic, download our free white paper on [insert topic here].”. I, for one, don’t think the reasons are that complex.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Surprising?

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

The Point

DECEMBER 16, 2015

Whether you’re a marketing automation newbie or a hardened veteran, the guide offers useful information and insightful reading. . • A discussion of key trends and forecasts for the marketing automation space heading into 2016. Teaser: only one vendor was top-rated in all three categories.).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Point

MAY 8, 2012

The degree to which you still need to “sell” the offer at hand once your reader is at the landing page is influenced in large part by the amount of information he or she received on the front end of the campaign. Online display ads, text links, and PPC (search) ads impart very little information.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

The Point

JANUARY 25, 2012

No “For more information …” Make the reward specific and tangible. Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Here are 7 tips that can make a difference: 1. Include a clear, specific call to action.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

The Point

MAY 11, 2015

Good content ensures that the information you’re offering is topical and relevant. (One of my favorite direct marketing truisms: bad creative to a good list will always outperform good creative to a bad list.). But none of this renders creative unimportant. Good data ensures that you’re marketing to the right people at the right time.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

The Point

APRIL 16, 2014

Marketo announced an open ecosystem platform strategy. • Marketo has done a couple of acquisitions. We have many clients who use Marketo and Hubspot side-by-side, for example. Act-On raised $42 million and appears heading for an IPO. But don’t think the guide obsolete just yet. How should companies address that problem?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

The Point

FEBRUARY 14, 2012

By doing so you’ll broaden the appeal of the information and make the appeal of downloading each individual asset from your Website less attractive. Also, sell the offer in a way that stresses the convenience of responding via the form using phrases like “instant download,” or “emailed instantly to your inbox.”

Landing Pages 100

Landing Pages Marketing Websites Campaigns Lead Nurturing 100

The Point

MAY 30, 2012

Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform. Here’s how the campaign worked: 1. We think the campaign has much more potential,” says Raczkowski.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

The Point

JANUARY 6, 2012

At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their information elsewhere. Since the pages are hosted in Marketo , a marketing automation platform, information on the registration forms is pre-populated for repeat visitors.

Resources 100

Resources Lead Generation Paid Search Agency Generation 100