Adobe Experience Cloud Blog

FEBRUARY 16, 2011

by Maria Pergolino Originally thought to be more effective for B2C markets, mobile email marketing is fast becoming an effective way to communicate with B2B prospects and boost lead generation. If a longer subject line is required, keep the most relevant information at the beginning instead of the end. million people in the U.S.

Mobile Marketing 48

Mobile Marketing Email Marketing Paid Search Agency RSS 48

Adobe Experience Cloud Blog

MARCH 3, 2011

The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding. With the mass amount of resources devoted to lead generation, the act of following up on leads has to be improved to experience growth in conversion rates. It’s another to close them.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking Lead Scoring Buying Cycle 48

Adobe Experience Cloud Blog

OCTOBER 6, 2010

With the right marketing automation solution, the marketer will have no problem organizing data, creating reports and sharing that information to those that’s it’s relevant to. Forecasting – Creating an informative B2B marketing forecast is key to every marketing team.

B2B Marketing 48

B2B Marketing B2B Forecasting Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2011

Rather, relevant information generates increased response rates. Once prospects have given you their information and are locked in the drip cycle, don’t overcrowd their inbox with irrelevant information. Provide contextual information to first help them answer questions, solve problems or navigate to products of interest.

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

Adobe Experience Cloud Blog

MARCH 31, 2011

Successful content appeals to the community-oriented atmosphere and offers valuable information that research-oriented viewers crave. Leveraging relevant keywords ensures that the content is optimized and your press release can be found when prospects are searching for information.

Press 48

Press B2B Marketing Tips B2B 48

Adobe Experience Cloud Blog

MARCH 7, 2011

by Bill Binch To create the best lead generation process, you’ve got to keep sales and marketing on the same page. There is a continuing challenge for marketing to fill the sales lead coffers. But before marketing can bring in the right leads for sales to close, both need to agree on what constitutes a qualified sales lead.

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking Marketing Management 48

Adobe Experience Cloud Blog

MARCH 28, 2011

However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good. If visitors are clicking to multiple pages on your site, we can often assume that they are more likely to have found information relevant to their search.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Adobe Experience Cloud Blog

FEBRUARY 7, 2011

Leveraging social channels involves creating unique and informative content for your audience over a long period of time. Creating and distributing quality information is only half the battle. Become a master at using Google and similar tools to find information to inspire your writing and help you put together winning content.

Barriers 48

Barriers Social Media Social Marketing B2B Marketing 48

Adobe Experience Cloud Blog

APRIL 19, 2011

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. This doesn’t leave room for unessential information or excessive self-promotion. The same holds true when developing strategies for Twitter.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

MARCH 18, 2011

Both formal (plans, objectives, feedback) and informal (relationships) communication issues have to be planned and managed with great care to keep remote reps engaged help them integrate into the company culture. Communication: Challenge - Remote teams can be unwieldy.

Marketing Management 48

Marketing Management Lead Ranking Lead Scoring B2B Sales 48

Adobe Experience Cloud Blog

APRIL 12, 2011

by Maria Pergolino Market leaders require better ideas, information and unique thinking over their competitors, who may simply be regurgitating the same B2B marketing campaigns and statistics over and over. Why Marketers Should Think Like Entrepreneurs was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

RSS 48

RSS Marketo Lead Nurturing Marketing & Strategy 48

Adobe Experience Cloud Blog

SEPTEMBER 1, 2010

Here at Marketo, we believe all of this is changing. The sales person now needs to support the needs of the informed buyer and respond to the buyer when he is ready to buy. They have to either cut 10% of their lead generation budget or 10% out of the sales budget, what should you do? The Numbers Game. Look at the numbers.

Lead Ranking 48

Lead Ranking Lead Scoring Marketo Paid Search Agency 48

Adobe Experience Cloud Blog

MAY 30, 2010

Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. By incorporating A/B testing as a tactic of your B2B marketing strategy, you can maximize conversion rates and get more leads for your money. When it comes to landing pages, test, test, test.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Online Marketing Institute

NOVEMBER 1, 2010

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. It’s time to make those Web sites generate and capture demand since 73% of marketers believe that corporate sites play a bigger role in 2009 marketing plans. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Track opportunities and pipeline, manage contact and account information. Use this information accordingly. Marketing Automation. Business Goal. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Sprout Social

JULY 20, 2022

When searching for your company’s missing piece, an informed decision is the best decision. Defining your goals creates clarity, which leads to more informed decisions. By now, you should have all the information you need to choose a tool that complements both your existing processes and tech stack. What is it?

Enterprise Management 79

Enterprise Management Digital Asset Management Work Management Social Media 79

SalesIntel

AUGUST 29, 2023

Extensive company coverage: Database Size: SalesIntel boasts an extensive database containing information on millions of accounts, providing a vast repository of potential leads and prospects. Data on buying intent: Topics Covered: SalesIntel provides information on buying intent across a range of more than 12,000 topics.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Marketing Automation Services Zoominfo 40

Industrial Marketing Today

OCTOBER 13, 2010

What does that have to do with lead generation and content marketing? Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. Trust me, there is a connection. Let me explain.

Lead Ranking 60

Lead Ranking Leads Lead Marketing Qualified Leads 60

Adobe Experience Cloud Blog

FEBRUARY 14, 2011

by Maria Pergolino As marketing and sales teams align, both become more accountable to effectively managing leads within the pipeline. The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role. Quality Lead Generation.

Work Management 48

Work Management Marketing Management Lead Management Marketing Automation Services 48

Webbiquity

FEBRUARY 11, 2013

Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. In a world where media brands are competing for attention, Twitter is the strongest channel for media brands to focus on for people’s discovery of news and information.” ” Twitter Tools.

Twitter 100

Twitter Tips Tools Tactics 100

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. Click paths, return visits, lead and shopping cart conversions are critical for blogs that use content and valuable information to stimulate the cash register. We treat it as a privilege.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Adobe Experience Cloud Blog

APRIL 19, 2012

To increase lead generation? Offer information in a way that’s not “I’d really like you to retweet this”, but “I thought you might find this interesting”. Who would you recommend adding to your RSS readers? Joe founded The Content Marketing Institute and their feed is invaluable and probably the leading publication.

Paid Content 48

Paid Content Marketing & Strategy Marketing Strategy Content Marketing 48