Information Landing Pages Marketo Microsite 
The Point
MAY 8, 2012
An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. Online display ads, text links, and PPC (search) ads impart very little information.
The Point
DECEMBER 16, 2013
Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Virtually none. I doubt it. What do you think?
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SmartBug Media
AUGUST 31, 2020
Establish Consistency Between Your Content and Landing Page. Once this content is mapped out and added to your profile page, it’s equally important to ensure that the page where users go next on your website (i.e., the landing page) is aligned with your review site profile page.
Valasys
JULY 1, 2021
c) Landing pages. Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. Here are some of our favorite picks for marketing automation tools in no particular order: Marketo.
LeadSloth
AUGUST 11, 2009
For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Terry: Yes, some do – and yes, we certainly can and do use that to inform our target cost/lead for various clients. There is no set amount of fields that are best.
SnapApp
MAY 24, 2016
This data also allows the right follow-up information to be sent to the right people at the right time. Having specific content like assessments, roi calculators, and product pickers starts capturing that critical information as part of your content-enabled campaigns, pre-sales. Content results : 52% click rate on landing page.
Adobe Experience Cloud Blog
SEPTEMBER 14, 2011
by Carol Fox In The Rise of the Revenue Marketer , part of Marketo’s Revenue Masters webinar series, Pedowitz Group CRO Debbie Qaqish and Andrew Gaffney of the DemandGen Report come together to discuss what it takes to be a Revenue Marketer. Revenue-Focused Creative and Revenue-Focused Content. How are you a Revenue Marketer?
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