The Point
MAY 8, 2012
An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. In these situations, the landing page should simply reinforce the key selling message and get out of the way.
Webbiquity
AUGUST 18, 2020
Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. Communique.
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The Point
DECEMBER 16, 2013
Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Virtually none. I doubt it. What do you think?
SmartBug Media
AUGUST 31, 2020
Establish Consistency Between Your Content and Landing Page. Once this content is mapped out and added to your profile page, it’s equally important to ensure that the page where users go next on your website (i.e., the landing page) is aligned with your review site profile page.
Valasys
JULY 1, 2021
c) Landing pages. Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. Here are some of our favorite picks for marketing automation tools in no particular order: Marketo.
LeadSloth
AUGUST 11, 2009
For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Jep: What are you tips for creating effective landing pages and/or microsites? We have never found microsites to be a good investment of our time.
Customer Experience Matrix
DECEMBER 8, 2011
This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems. Looking at the chart as a whole, what stands out is the sheer variety: once you get past the basics, no features are common enough to consider them standard.
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