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Hosted Landing Pages vs. Embedded Forms

The Point

The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flexibility if we’re building pages in our CMS * The Web team owns the site and doesn’t want us creating pages on our own. Sensitive Data.

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21 HubSpot Integrations for Better Results

SmartBug Media

The service team is set up to deliver a personalized customer experience, make helpful product recommendations, and ultimately meet your needs better. This is useful for both sales and service teams. More Accurate Data. If you’ve dealt with disparate data, you need no explanation of how much of a headache it can cause.

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Our Favorite Marketing Automation Features in HubSpot

SmartBug Media

From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. For these customers, HubSpot allows you to utilize custom code to trigger a myriad of actions. Use a smart list.

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Which Webpages Should Have a Bot Versus Pop-Up Forms?

SmartBug Media

If it’s not converting, then it’s not being utilized to its fullest potential. One of the tried-and-true methods for quickly improving conversion rates is utilizing pop-up forms in HubSpot, but the conversation on bots is gaining steam across the landscape. What Is a Pop-Up Form?

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Consolidate Your Martech Stack to Fuel Inbound Marketing in 6 Steps

SmartBug Media

Content management software (CMS). Waste reduction: A Gartner study revealed that marketing leaders only utilize 58 percent of their martech stack’s potential. Include your CRM, CMS, email marketing platform, marketing automation platform, reporting and analytics tools, webinar platforms, and anything else you access digitally.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

If you use a CMS like WordPress you can use services like Amazon SES and popular plugins to send email newsletters directly from your website. Hosting webinars and events can be a good way to gain new readers. New platforms such as Klaviyo focus on marketing automations and multichannel messaging such as SMS.

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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Webinars: These live presentations are usually about an hour and are a great way to engage current and potential users in real-time online. Some organizations make webinars available to paid users only as a perk for existing customers, whereas others want non-users to sign up, as they can be a valuable lead generation tool.