Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Marketing Insider Group

JUNE 23, 2020

As someone who does content marketing for a living, AdAge is practically required reading. Not so much for what it teaches us about modern marketing. More so for the comic material it provides that marketing is so much more than advertising. To see it in this legacy advertising industry publication, though, took me aback.

Paid Search Agency 331

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 331

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. According to ChiefMartech the average enterprise now uses 120 marketing technology (Martech) tools. It did for me.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may notice some overlap between the challenges for different roles.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. In reality, the CMO role is evolving, as it should , and companies are restructuring, as they do. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital.

CMO 85

CMO Enterprise Management Planning Work Management 85

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Enterprise Management Work Management 117

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. At Autodesk, content marketing started as a program to drive demand within a new audience segment.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. A company’s SEO content strategy should be built around this core distinction.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Engineers consider this type of content as the most valuable when considering work-related purchases. See Content Preferences of Engineers and Industrial Buyers ).

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. In this blog post, we will demystify the concept of buyer personas for startups, shed light on their pivotal role, and equip you with the knowledge and skills to create them effectively.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. They give you valuable insight into your audience and provide a roadmap and foundation for your marketing efforts.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Seismic

MARCH 12, 2024

We’ve partnered closely with industry giants, sharing our expertise and developing technology and plans that address the unique needs of Financial Services clients. A pivotal collaboration with Seismic involves establishing a centralized repository that serves as a unified hub for storing all relevant content.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. What are all these sales titles, and what do they even mean? If you’ve ever found yourself walking in circles trying to understand what makes up a sales team, what each role does, and what all these different acronyms stand for—you’re not alone.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S.,

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

SalesGrape

OCTOBER 16, 2023

Does account-based marketing work for long sales cycles? Understanding the Role of Account-Based Marketing in Long Sales Cycles Account-based marketing (ABM) has gained significant popularity in recent years as a highly effective strategy for targeting and engaging key accounts.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

Binary Demand

JUNE 27, 2023

In this content, we will delve into the working methodologies of B2B lead generation companies, their techniques of acquiring leads, and the benefits of working with them, thereby highlighting their processes and value. In this article Overview Understanding B2B Lead Generation Role of a B2B Lead Generation Company How Do They Work?

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. That’s where strategy comes into play.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. Decision makers need content to stay informed.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. As a result, CMOs are getting questions from the CEO regarding the role and importance of social media in driving business impact. Here’s a list of key things CEOs should know about social media in business marketing.

Social Media 81

Social Media Media B2B Advertising Agencies 81

Heinz Marketing

SEPTEMBER 20, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In the fast-paced world of B2B marketing, effective communication is critical to winning over potential clients and nurturing existing relationships. Suppose marketing needs help communicating the value of a high-value yet difficult-to-message product.

B2B Sales 94

B2B Sales B2B Marketing B2B Case Studies 94

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. After the event, what happened to all that content? That digital component means libraries of great content are just waiting to be reused. It comes down to ownership.

Lead Scoring 122

Lead Scoring Lead Ranking Top of Funnel Budget Programs 122

Top Rank Marketing

OCTOBER 17, 2023

During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. This new study highlighted the challenges marketers face with webinars as well as their potential.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

B2B Digital Marketer

APRIL 25, 2024

B2B Digital Marketer What Are Digital Sales Rooms? As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. In this episode, you’ll learn: The definition and purpose of digital sales rooms.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

ClearVoice

JANUARY 8, 2024

Crafting a successful marketing strategy requires a clear roadmap, and goals are the guiding lights directing efforts, resources, and creative initiatives toward achieving specific outcomes. This article explores the pivotal role of goal setting in marketing strategy.

Allocation 94

Allocation Planning Paid Search Agency Marketing Analytics Tools 94

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Heinz Marketing

APRIL 5, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing I was recently asked during a client meeting what the importance was for developing personas. And it’s true, personas and the people we market to are always changing based on their needs, goals, limitations, resources, and many other variables.

Ideal Customer Profiles 101

Ideal Customer Profiles Intent Signal Work Management Verticals 101