Zoominfo

FEBRUARY 12, 2018

Shorten Your Forms to Improve Your Inbound Marketing [Infographic]. If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. For more posts like this one, check out our sales and marketing blog.

Zoominfo 165

Zoominfo Buyer Personas Paid Search Agency B2B Sales 165

Zoominfo

FEBRUARY 11, 2018

Shorten Your Forms to Improve Your Inbound Marketing [Infographic]. If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. For more posts like this one, check out our sales and marketing blog.

Lead Scoring 157

Lead Scoring Lead Ranking Zoominfo Buyer Personas 157

Zoominfo

FEBRUARY 2, 2021

ZoomInfo found that there was a higher amount of interest in cross-selling and integrations compared to product development at Fortune 500 companies. link] pic.twitter.com/dLyIYpLOiU — ZoomInfo (@ZoomInfo) November 12, 2020 How Does Cross-Selling Increase Customer Lifetime Value? How Do You Know When To Cross-Sell?

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Zoominfo

APRIL 8, 2018

60% of marketers say blog content creation is their top inbound marketing priority ( source ). 37% of marketers say blogs are the most valuable type of content marketing ( source ). Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts ( source ).

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo How to Qualify Marketing Leads Knowing when to pass the baton to sales can be tricky. Why Inbound Marketing Makes MQL Sense Inbound marketing attracts prospects to your brand, allowing them to choose content that interests them.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 130

Zoominfo

JANUARY 28, 2018

Check out some of our other infographics: A B2B Marketing Thanksgiving [Infographic]. Shorten Your Forms to Improve Your Inbound Marketing [Infographic]. If you’re interested in finding more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today.

Zoominfo 153

Zoominfo Urgency Marketing Buyer Personas B2B Sales 153

Zoominfo

DECEMBER 16, 2018

A B2B Marketing Thanksgiving [Infographic]. Shorten Your Forms to Improve Your Inbound Marketing [Infographic]. The post Give the Gift of Automated Data Maintenance [Infographic] appeared first on ZoomInfo Blog. A B2B Sales Thanksgiving [Infographic]. Catch Them If You Can: Passive Candidates Edition [Infographic].

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Zoominfo

JANUARY 30, 2018

Shorten Your Forms to Improve Your Inbound Marketing [Infographic]. If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. For more posts like this one, check out our sales and marketing blog.

Zoominfo 182

Zoominfo Buyer Personas B2B Sales Marketing Automation Services 182

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. Here are our top four intent data provider recommendations and how marketers can use their products.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Webbiquity

JANUARY 18, 2022

DiscoverOrg didn’t make the list because it’s owned by ZoomInfo.) The Demand Gen reports quotes Caleb Rule, inbound marketing manager at The Pedowitz Group , advising that “You should be combining data from various sources, but the reliance on first-party data has only become greater.”. Source: TrustRadius.

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019 Take Atlatl Software , a ZoomInfo customer that was trying to capture customers in an unestablished market. Yet inbound leads don’t just magically appear. We want to hear your story.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Zoominfo

FEBRUARY 7, 2019

Integrate conversational marketing seamlessly into your current inbound marketing strategy. A successful inbound marketing strategy revolves around an organization’s ability to provide value at exactly the right time and place. Contact ZoomInfo today to learn more about our data intelligence platform.

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

Zoominfo

MARCH 9, 2021

B2B demand generation strategies tend to be one of two kinds: Broad-Reach Marketing: This is an ongoing approach that works on improving the demand generation incrementally. It is the most commonly used strategy and relies heavily on inbound marketing tactics.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

AUGUST 6, 2019

Example: HubSpot (an inbound marketing and sales platform) created a free ‘Marketing Grader’ tool that allows users to test the effectiveness of their website. In other words, the tool helps analyze the performance of your website and marketing campaigns.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Zoominfo

JANUARY 8, 2020

Not only do providers like ZoomInfo offer the highest quantity of contact information, but also a wide variety of attributes that will help you on your search: including job title, function, company hierarchy, and much more. Inbound marketing is a great add-on to any list-building option, and should always be utilized.

Top of Funnel 100

Top of Funnel Ad Building Planning Zoominfo 100

Zoominfo

AUGUST 9, 2018

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. B2B demand generation strategies tend to be one of two kinds: Broad-Reach Marketing: This is an ongoing approach that works on improving the demand generation incrementally. It is the most commonly used strategy and relies heavily on inbound marketing tactics.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

SmartBug Media

SEPTEMBER 3, 2022

The theme is to grow your revenue with inbound marketing. Meet with RollWorks , ZoomInfo , Brandfolder , Aircall , Chargebee, GetAccept and InGo. Registration is required, and tickets are free. Donuts + Coffee at the ABM Lounge by RollWorks.

Zoominfo 72

Zoominfo Account Based Marketing ABM Hubspot 72

Zoominfo

FEBRUARY 25, 2021

There are a host of ways that sales and marketing professionals can attract potential customers, with some tactics that undoubtedly work better than others. When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns. Inbound Marketing.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Who is most likely to buy and when? Intent data can tell you all of this.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Zoominfo

DECEMBER 13, 2018

HubSpot not only coined the phrase, “inbound marketing” but the company also creates top-notch content for sales professionals, marketers, and so much more. Head over to the HubSpot YouTube channel for a wealth of inbound sales resources. 7. HubSpot. Featured Video: Managing Salespeople One at a Time.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

SmartBug Media

AUGUST 30, 2021

Creating a successful introduction email is even more important when you are cold email prospecting through a list acquired through sites such as ZoomInfo. Your first email to a ZoomInfo list should be focused on the recipients, not your product or service. Anatomy of a Successful Welcome Email to a ZoomInfo Database.

Top of Funnel 98

Top of Funnel Campaigns Zoominfo Open Rate 98

SmartBug Media

NOVEMBER 8, 2021

Email marketing is at the heart of any good inbound marketing campaign. In addition, for those of you using ZoomInfo , NeverBounce is offered within this platform to clean your data before lists are even exported. Whether or not we want to believe it, email is by no means dead.

Validation 98

Validation Tools CAN-SPAM Hubspot 98

SmartBug Media

AUGUST 31, 2021

Even for organizations that have inbound marketing fully ramped up and are getting boatloads of leads coming in, many sales teams also have members who execute outbound sales campaigns to supplement inbound leads. As an inbound marketer , it’s no surprise that I placed HubSpot on this list first. Prospecting Tool.

Budget Programs 87

Budget Programs Tools Hubspot Lead Scoring 87

Zoominfo

JUNE 20, 2018

SEO has taken over as one of the most important marketing tactics. In fact, 61% of marketers say improving SEO is their top inbound marketing priority ( source ). While all marketers know the importance of organic search, mastering SEO best practices has its own set of unique challenge.

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

Rev

SEPTEMBER 27, 2023

3 ZoomInfo ZoomInfo is a powerful sales prospecting tool that gives you access to the contact data of professionals working at companies worldwide. 4 HubSpot HubSpot has emerged as one of the most popular inbound marketing platforms. 4 HubSpot HubSpot has emerged as one of the most popular inbound marketing platforms.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Jay Baer is a personal favorite of ours at ZoomInfo, and he’s even made an appearance at several of our events and webinars. Featured Video: How to Be Really Good at Marketing in 2020.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SmartBug Media

JULY 13, 2021

To see even more success from your virtual efforts, consider incorporating an account-based marketing (ABM) approach into your online events. Just as with inbound marketing, for an ABM campaign to be successful, you need to build it with your personas and their buyer’s journey in mind. Understand your ABM audience.

Account Based Marketing 105

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 105

SalesIntel

JANUARY 12, 2023

What Makes Data Actionable – ZoomInfo vs SalesIntel When evaluating B2B data providers, you need to consider the data quality you’re using. As a competitor to ZoomInfo , we consistently hear the woes of former customers who were not satisfied with the data they were receiving. Actionable data is accurate.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

SmartBug Media

AUGUST 31, 2022

The success or failure of your next inbound marketing campaign is determined by more than just the brilliant strategy you come up with. To be successful in the execution of your strategy, you also need the right inbound marketing tools. Account-Based Marketing Tools. Content Optimization Tools.

Marketing Automation Services 98

Marketing Automation Services Inbound Marketing Paid Content Work Management 98

ClearVoice

APRIL 30, 2020

If your leads lists are disorganized or mismanaged, and segmenting audiences is a giant pain, then ZoomInfo is the answer. ZoomInfo is a cloud-based, AI-enabled lead generation tool that triggers users when a lead, prospect, or customer fills out a form, downloads a gated asset, or completes the onboarding process. Salesforce.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

markempa

SEPTEMBER 10, 2009

Check out my guest post for ZoomInfo, a blog that offers advice on all aspects of sales and marketing.  I agreed to contribute to ZoomInfo with this topic because I believe very strongly in the power of the phone.   The site features industry news, analysis, and surveys.

Rules 120

Rules Lead Scoring Lead Ranking Cold Calling 120

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Jay Baer Jay Baer is a personal favorite of ours at ZoomInfo, and he’s even made an appearance at several of our events and webinars. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

DECEMBER 13, 2018

HubSpot not only coined the phrase, “inbound marketing” but the company also creates top-notch content for sales professionals, marketers, and so much more. Head over to the HubSpot YouTube channel for a wealth of inbound sales resources. Featured Video: Managing Salespeople One at a Time. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

SmartBug Media

APRIL 9, 2020

According to HubSpot , 55 percent of marketers say blog content creation is their top inbound marketing priority. Meanwhile, 72 percent of B2B marketers report that having a solid content strategy has been key to their success. Of course, blog content can feed visitors at the consideration and decision stages too.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

SmartBug Media

APRIL 26, 2021

This company data is updated in real time on your contact and company records, and it allows your sales and marketing teams to spend more time doing what they do best: sales and marketing. That means less time scouring LinkedIn and ZoomInfo for information on leads and prospects. How Business Insights Works.

Tools 98

Tools Enterprise Management Business Hubspot 98

Zoominfo

FEBRUARY 25, 2021

There are a host of ways that sales and marketing professionals can attract potential customers, with some tactics that undoubtedly work better than others. When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177