The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Adobe Experience Cloud Blog

MAY 30, 2017

The “Engagement Economy” represents a clear shift in the way marketers communicate with customers. To succeed in this new climate, you must adapt your tactics and shift your brand to become more human and digital native-friendly. It focuses on delivering a personalized and authentic experience that stems from trust and commitment.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Walker Sands

JULY 16, 2019

Fueled by advances in data analytics and marketing automation, a well-designed and executed ABM campaign can speed up your sales cycle and dramatically increase conversion rates. So, it’s imperative to begin the process by having sales and marketing work together and agree upon granular-level goals for each targeted customer.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

The Point

OCTOBER 30, 2013

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

NuSpark Consulting

JUNE 23, 2017

Now, companies using the platform’s lead ads option can create promos that automatically populate their contact forms with users’ Facebook profile information. With lead ads, potential customers can sign up for what you’re offering, and you’ll get contact info to follow up with them.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

SnapApp

MAY 12, 2015

You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. The modern B2B buyer does a huge amount of research during their purchase process. is perfect top-of-funnel content. Unconvinced? Stay with me.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t. Instead, the information can be passed into the tool on the “call”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Heinz Marketing

APRIL 22, 2019

Did you know back in 2015 we started producing a weekly radio program called Sales Pipeline Radio? It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 64

Top of Funnel PointClear Work Management Marketing Management 64

Adobe Experience Cloud Blog

AUGUST 22, 2018

Creating and managing a successful pay-per-click (PPC) campaign is hard work. In the pay-per-click world, there is a budget that needs to be set, there are keywords to bid on, and an audience that requires segmenting—and that’s barely cracking the surface of the things you need to manage to run successful paid campaigns.

PPC 107

PPC Advertisements Advertising Campaigns 107

Ambal's Amusings

OCTOBER 15, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Get Customers. Brian Carroll's book Lead Generation for the Complex Sale. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Tune and refine the buying process.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

MAY 17, 2011

by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. Improving lead quality requires a commitment from sales and marketing to focus on both quality and quantity, not just one or the other.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

Adobe Experience Cloud Blog

MAY 30, 2010

In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. Hear your customers.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

DealSignal

MAY 31, 2023

Here’s how to manage sales pipeline full when you aren’t getting the support you need from marketing. Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. Use this to create your ideal buyer profile.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

thePoint

MAY 25, 2018

You know how the industry works and the market opportunity: you have spoken with customers, you have a feel for the buyer’s journey, and you understand the competitive landscape. Advisors – search out the individuals in your company that really “get” the marketing, customers (pains/needs), your unique value to the market, etc.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Adobe Experience Cloud Blog

JULY 12, 2010

Sell the right product to the right customer. Increase customer loyalty. Customer Value Segmentation - Most advanced type of segmentations that looks at the revenue, frequency, and recency of behaviors and purchases of customers for segmentation. Things to keep in mind about lead scoring: Listen to sales.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. Why you need a social media management tool. Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms?

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

DealSignal

JANUARY 19, 2021

Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. Use this to create your ideal buyer profile. This doesn’t have to be a long, involved process. That’s not the type of sales activity that will drive pipeline and deals.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

JULY 10, 2019

Offering high-quality products and services to your customers is table stakes for any company to survive. And to deliver remarkable customer experiences, you need to shift from a lead-based only marketing approach to a combined lead and account-based marketing strategy. But it’s hardly the be-all and end-all of business success.

Account Based Marketing 115

Account Based Marketing Contact Marketing Contacts Marketing AI 115

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Perkuto

APRIL 2, 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. That being said, there are many Adobe products for Marketo users to understand and make sense of.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

Conversica

MARCH 12, 2019

Conversica Partner Marketing and Sales leaders and C-Level team members at IMPACT, LeanData, Metadata, SnapApp, Uberflip, Vengresso and Vidyard share their top Sales and Marketing trends and predictions for this coming year. With technologies like Bizible from marketo or Datorama from Salesforce. Gil Allouche, CEO, Metadata.

Advertising Agencies 69

Advertising Agencies Trends Ideal Customer Profiles Lead Ranking 69

The Mx Group

AUGUST 1, 2018

The marketing industry is constantly evolving, which means there are many dynamic processes and trends you have to stay on top of in order to remain a savvy marketer. Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows. Content Marketing Institute.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Valasys

DECEMBER 2, 2019

Therefore, we have compiled the ultimate list of resources for B2B marketers to help them with budget constraints, creative demands, channel decisions & most importantly, to attract, engage, target, convert, delight & retain – the ideal persona. B2B marketing is very different from marketing to individual customers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). This is one time when you should push back on sales. Don’t get me wrong.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Get Customers. Sales Lead Expert’s Learning Center. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

OCTOBER 18, 2018

Following up, nurturing, guiding, persuading, and selling customers on a product is a challenge. Leads indicate potential customer interest in your product or service either from filling out a form, signing up for your email newsletter, downloading your white paper, etc. Pretty shocking, right? Why does this happen?

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . Chatbots will become a primary channel for lead and customer education.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Onalytica B2B

JULY 16, 2018

This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. Creativity is very much a subtractive process, removing that assumption. René Power – Smile for the camera – Using video to deliver kickass B2B customer service! Attract new customers.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Full Circle Insights

JANUARY 28, 2021

Here are three ways to prepare to manage disruption. Keep Focusing on Customers. One dilemma companies struggled with in the pandemic economy was whether to focus on customer retention or retool their approach to accommodate a changed marketplace. Drive Process and Investment Efficiency Across Channels (Including Digital).

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

SWZD

OCTOBER 16, 2019

Its clients include a majority of the Fortune 1000 and FTSE 100, and it reported 2016 revenue of $4.3 Wealth – this includes managing 401k investment platforms, financial strategies etc. So here was a 23 years old managing people who had done collections for most of their life, and they tend to be somewhat crabby and jaded.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

KoMarketing Associates

APRIL 19, 2016

Qualities of this visitor: Before we go any further, these visitors are not interested in being pitched by sales. Here are some examples of content designed to drive brand awareness: 10 Examples of Highly Impactful LinkedIn Profiles. White Paper: Supercharge Your B2B Content Marketing Efforts With Interactive Audio.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

Full Circle Insights

SEPTEMBER 8, 2021

In recent years, high-profile companies have eliminated the CMO role, indirectly fueling more speculation about marketing’s future. Be fully informed about product development, the ideal customer profile (ICP) and how well the current customer base matches with the ICP. White Papers.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. Link naturally to your social profiles and/or discussion groups in your content. Share social links everywhere.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

Selena Narayanasamy: Selena Narayanasamy is Director of Strategy Development at BlueGlass where she focuses on overseeing the campaigns and processes for both the organic search strategy team and social media strategy team. Now that they’ve been widely adopted and effectively managed, prices have risen and easy ROI is no longer present.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48