Paul Gillin

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. Marketing Charts – This is an invaluable daily digest of the latest market research in media and consumer behavior.

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How Much Should You Pay For Content?

Paul Gillin

So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. What’s that going to cost you? Like most things in life, it depends. Media Dividend.

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