WebMarketCentral

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New on WMC: Marketing Webcasts and Videos

WebMarketCentral

This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup.

Webcast 20
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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting. Social Tagging.

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Will Content Marketing Kill Trade Publications?

WebMarketCentral

Marketers today are relying more on producing thought-leadership content to attract prospects than on traditional in-your-face advertising, according to a recent study reported by HubSpot. As the report also notes, advertising still has its place, it just doesn't have the same priority, or share of budget, that it once did. Aggregation.

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Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

5 Ways to Re-Purpose Content for Blog SEO by TopRank Online Marketing Blog Search guru Lee Odden offers several ideas for re-using content to get the maximum return on your effort and investment, such as turning PowerPoint presentations into blog posts and rewriting press releases in language that's actually interesting.