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Everything You Need to Know to Dominate Local Search

Hubspot

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). Target long-tail keyword variations. What is local search marketing?

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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs).

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Answers to Your Top 7 Questions About the State of SEO in 2012

Hubspot

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

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SEO Channel Context: An Analysis of Growth Opportunities

Moz

You're not making an automated report — even a HubSpot intern can do that. This, along with partnerships with influencers, helps "The Broze Fellaz" take up a half of the first page on the SERP for several lucrative topics. Imperial units used in arbitrary numbers that are hard to imagine and thus feel very large.

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The Quick Guide to Enterprise SaaS SEO

Single Grain

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

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12 Reasons Your SEO Strategy Is Failing

Single Grain

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Long-Tail Keywords Only. Check out the SERP for that keyword. Guess what?

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