The Effective Marketer

NOVEMBER 6, 2009

A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

AUGUST 14, 2009

Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. United States License.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

JULY 12, 2009

Did we generate quality leads? The story your slides are telling and your charts are emphasizing should lead to a certain climax that will ask for action or actions to be taken. Did we generate quality leads? Here’s five simple rules I use when presenting data on a chart format: 1. What is the summary? Are we losing customers?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JULY 29, 2009

Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them. Do you ever stop at some point during the week to rethink your actions, rethink your role, rethink your strategy?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JULY 16, 2009

At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. Sure, call us pack rats but we like going back in time and talking about the old days and how things changed. Not only that, we feel a certain pride when we look back in time and realize how much we have accomplished.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Content Marketing Institute

OCTOBER 19, 2018

From its comical viral videos taking the p**s out of everybody’s poo problems to its recent book The Woo of Poo (I can’t make this stuff up), the marketers at Poo-Pourri are masters of steering into the skid. to receive your free subscription to our print magazine every quarter. Your Content Marketing Success Depends on It.

Budget Programs 87

Budget Programs Content Work Management Case Studies 87

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. The answer, my dear friends, is a resounding NO !

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Anyone can learn how to become more effective as long as they apply themselves to it and marketers are no exception. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Online Marketing Institute

NOVEMBER 8, 2010

The three leading obstacles B2B marketers face are insufficient personnel to maintain (about 50%) and a three-way tie between lack of organizational knowledge, preference for traditional marketing and perceived irrelevance to their field (about 45% each).

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

APRIL 1, 2018

The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. Just 11 years later, the answer was 1 of 2, according to TIME Magazine.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

NOVEMBER 22, 2011

When a story is published in a magazine, we know how many people are subscribed to that publication, but we can never truly measure how many additional people have seen it. In HubSpot's case, the graph hints that the number of posts published does not directly correlate with the total shares or reach. And the virality of it ?!

Facebook 28

Facebook Tools Business Viral Marketing 28

Hubspot

NOVEMBER 13, 2017

Disorderly conduct could lead to injuries, or even death, but instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012. Just 11 years later, the answer was 1 of 2, according to TIME Magazine.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Hubspot

OCTOBER 4, 2012

We believe in the merits of channels like Google, Facebook, Twitter, LinkedIn , and the whole wide interwebs for marketers and business owners to spread their message, and generate leads and customers. I don't need the whole office inadvertently catching me watch the latest viral video craze. Here's what I'm talking about.

Media 28

Media Burn Rate Paid Search Agency Social Media 28

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 10 MORE of the Most Remarkable Campaigns in History. commercial or ad.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Scoop.it

MARCH 17, 2022

Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. When done correctly, a content strategy can drive qualified leads to your website and boost your brand in the long run. A real-life example is Cosmopolitan magazine, which considers 18- to 34-year-old women their core target audience.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Hubspot

NOVEMBER 6, 2018

For generating revenue: Leads, sales, upsells. What magazines do they read? Check out tools like HubSpot , Buffer , and MailChimp to help you schedule and manage your campaign promotions. This stage — the conversion stage — is all about how your campaign can lead to that “particular result.”. What TV shows do they watch?

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

seo.co

NOVEMBER 8, 2021

Social Media Examiner is the largest online social media magazine in the world. In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? Imagine this: your brand was just featured in a premium magazine. Interviews.

Practices 43

Practices Examples WOM Media 43

seo.co

MARCH 8, 2020

Social Media Examiner is the largest online social media magazine in the world. In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Hubspot

NOVEMBER 4, 2014

Fast moving cause-marketing campaigns like Movember and the recent Ice Bucket Challenge may seem to erupt out of nowhere and become viral through luck alone, but there are patterns behind every successful movement. Virality, thy name is Kian. Finding Viral Triggers. Most Viral Blog Post: Art of Manliness.com.

Viral Marketing 28

Viral Marketing Campaigns Top of Funnel Long Tail Marketing 28

Hubspot

APRIL 8, 2021

In fact, in a recent HubSpot poll, 51% of respondents reported primarily using Facebook for product research. A recent HubSpot experiment found that, overall, businesses should aim to post on Facebook two to five times per week. Here’s another example from the HubSpot Facebook account of a cross-post from LinkedIn.

Facebook 98

Facebook Business Ideal Customer Profiles User-Generated Content 98

Hubspot

AUGUST 16, 2017

The campaign was meant to bring some life to a "boring" product, ad executives told TIME Magazine. In a sense, 'Priceless' became a viral, social campaign years before there was a social media.". It makes you think of glossy magazine pages featuring strong, beautiful women with long lashes staring straight down the lens.

Paid Search Agency 101

Paid Search Agency Brand Identity Branding Companies 101

The Effective Marketer

AUGUST 11, 2010

Their creators vary widely, from bloggers, marketing companies, to nationally recognized magazines. Here are some of the more interesting ones I found that try to map out the social media or social networking landscape. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

The Effective Marketer

JULY 5, 2009

The Copywriting Wimp The workshop instructor was Sandra Blum, a renowned copywriter, columnist for Dynamic Graphics magazine , and more recently one of the judges for DMA’s Echo Award. That in itself is a good indication that the material was above average. It’s not how long you make it, is how you make it long ”. United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Hubspot

AUGUST 16, 2017

The campaign was meant to bring some life to a "boring" product, ad executives told TIME Magazine. In a sense, 'Priceless' became a viral, social campaign years before there was a social media.". It makes you think of glossy magazine pages featuring strong, beautiful women with long lashes staring straight down the lens.

Paid Search Agency 78

Paid Search Agency Brand Identity Branding Companies 78

Optinmonster

JULY 27, 2021

These marketing examples from the business world will help you find new ways to get creative and create your own inspirational content marketing to win leads and sales. Content marketing is the intentional creation and curation of content with the goal of both attracting new prospects and nurturing them into leads. 3) Hubspot.

Impressions 145

Impressions Paid Content Examples Content Marketing 145

Single Grain

FEBRUARY 23, 2022

That means they have experts in SEO, lead gen, PPC, social media and content marketing, all of which will help you generate the highest ROI on your crypto products. Single Grain helps your coins build a good reputation in leading crypto community platforms such as Viber, Telegram, and Discord. Top clients: Amazon. Saferrmoon.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Hubspot

SEPTEMBER 7, 2015

They talk about things like how to get a branded entertainment video to go viral or how to reach consumers across different channels to increase the odds of a purchase decision -- but these two considerations are not always relevant to people in B2B marketing. HubSpot's seen these results firsthand. Pretty impressive, right?

B2B Marketing 28

B2B Marketing B2B Thought Leadership Content Marketing B2B 28

Hubspot

JULY 20, 2015

For instance, “I just met with @AlexPirouz from @Linkfluencer and found out they've just won the readers choice award from Anthill Magazine.” Within a matter of hours the article had gone viral -- achieving over 70K views, 11K+ shares, and close to 500 comments. Talk about an event you are attending or have attended.

Linkedin 28

Linkedin Planning Content Marketing Work Management 28

Hubspot

MAY 30, 2015

This post originally appeared on HubSpot's Agency Post. ContentTools is an interactive content platform aimed at helping businesses generate leads, drive website traffic, and increase social engagement. To read more content like this, subscribe to Agency Post. It'll be fun," they insist. Infographics. 4) ContentTools.

Tools 28

Tools Paid Search Agency Lead Scoring Lead Ranking 28

Webbiquity

AUGUST 28, 2012

6 Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. Pinterest is doing a great job of driving traffic, leads, and sales,” Jesica Meher outlines six benefits of Pinterest, from generating inbound links to integration with existing Twitter and Facebook accounts. This one is different.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Hubspot

APRIL 12, 2016

But, after vehement denial, mini breakdowns and tearful calls to our moms, we content creators have had to accept a difficult truth: Our talent alone isn’t always enough to generate leads. With a clever quip and a nice visual, you could enjoy semi-viral exposure and earn your brand hundreds of likes for free. Far from it, in fact.

Distribution 28

Distribution Paid Content Marketing Analytics Tools Advertorials 28

Webbiquity

JANUARY 5, 2016

Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. The Storyteller by Content Magazine. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. Jumpstart: The Guide To Growing A Startup With Inbound Marketing by HubSpot (on SlideShare). 5 STARS.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Hubspot

JUNE 17, 2015

I swoon over Christian Louboutin's red-soled shoes, pay more for the shampoo that claims it will make my hair 10X stronger than the leading competitor, and crave anything that comes out of a food truck. March 2011: Matthew Inman published a viral love letter to Sriracha on The Oatmeal. simply because it came out of a food truck.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Webbiquity

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. Wondering which social network is most effective at generating b2b leads?

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Hubspot

OCTOBER 10, 2014

According to a 2007 report in Training magazine, companies spend an average of $1200 annually for training one employee. You can’t build a huge email list in a day, you can’t make things go viral, and five tweets do not build you an empire." -- Scott Stratten. So let’s talk hard numbers for a second, okay?

Effectiveness 28

Effectiveness Planning Paid Search Agency Work Management 28

Optinmonster

AUGUST 27, 2023

Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Down the road, that means more leads and sales. According to the CMI, 72% of marketers say content marketing increases engagement and is a great lead generation tool. And nobody wants to miss out on getting more leads, right?

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94