Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Long-Tail Keywords Only. Lead generation costs (costs per conversion).

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Image source: HubSpot. Lead generation and nurturing.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Single Grain

MAY 26, 2023

Databox ) 75% of marketing professionals say SEO is “extremely” or “very” effective for achieving marketing goals such as lead generation and sales. HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

SEPTEMBER 4, 2012

Here at HubSpot, we know a thing or two about webinars. Having an established history of providing quality, educational content -- whether via your blog content, written lead generation content, or previous webinars -- can help boost your webinar attendance. HubSpot typically runs webinars at 1 p.m. tons of cool stuff!

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Hubspot

OCTOBER 15, 2018

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Lead Ranking 78

Lead Ranking Marketing & Strategy Content Long Tail Marketing 78

ClearVoice

MARCH 19, 2020

Lead generation. HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. Ongoing SERP reporting.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

QuanticMind

NOVEMBER 15, 2018

A highly-effective, high converting landing page can become the foundation for creating a successful lead generation strategy. To counteract the problem, digital marketers can use 301 redirects to link the pages of lesser importance to a single definitive version that is no longer fighting for views and SERP ranks. Not ideal.

PPC 40

PPC Keywords Cost Per Click CPC 40

Directive Agency

MAY 26, 2017

It’s important that you know the difference between demand generation and lead generation before we get started. Demand generation focuses on building awareness and intrigue in your brand and service. B2B marketing is all about staying cost-effective and generating leads with a profitable ROI, after all.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

accelerate agency

JANUARY 10, 2021

The kind that boost both lead generation and lead conversion rates. A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SERPs only display what searchers want – and need – to see. .

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Hubspot

FEBRUARY 20, 2020

Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. Takeaway: Identify the single most important actions you want your visitors to take (lead generation, sales, etc.) Of course, in 2020, most companies get the importance of blogging. Keyword difficulty is rising.

Organic Leads 99

Organic Leads Lead Ranking Lead Scoring SEO 99

accelerate agency

AUGUST 10, 2021

The kind that boost both lead generation and lead conversion rates. A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SERPs only display what searchers want – and need – to see. .

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Scoop.it

JUNE 22, 2021

SERP is volatile. Our marketing team has tried numerous different methods over the years to improve our SERP. For example, we reached out to Hubspot to turn their lead generation list into this simple infographic. Source: Hubspot. Also, note the related keywords and long-tail keywords.

SEO 88

SEO Lead Scoring Lead Ranking Keywords 88

Hubspot

JULY 19, 2016

This post will walk you through why you might want to remove certain webpages from the SERPS (search engine results pages), and exactly how to go about doing it. Any marketer who understands the value of landing pages understands how important it is to capture those visitors as leads first, before they can access your offers.

De-duplication 28

De-duplication Google Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 6, 2012

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. no additional marketing effort required. 1) Don't try something new.

Tips 28

Tips Content SERP Viral Marketing 28

Hubspot

APRIL 5, 2013

And of course, ensure the goals you set are measurable, For instance, if your goal is to increase visitor-to-lead conversion rate, think about whether you have the tools in place to measure whether you’re doing that. Here at HubSpot, for instance, we have five core personas! 2) Establish exactly who your audience is.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Hubspot

MARCH 30, 2013

This post will walk you through why you might want to remove certain web pages from the SERPS (search engine results pages), and exactly how to go about doing it. So if your thank-you pages are easily discoverable through a simple Google search, you may be leaving valuable leads on the table. Instructions for HubSpot Customers.

Lead Scoring 28

Lead Scoring Lead Ranking Google Adsense 28

Single Grain

JANUARY 29, 2020

SaaS companies such as Pepipost, PDF Pro and Maptive invested heavily in SEO and were able to increase organic traffic and generate leads: Pepipost saw a 2x increase in leads generated via organic results. Let's take HubSpot for instance. Why do you need to get to the top of the SERPs so bad?

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Hubspot

OCTOBER 9, 2019

The more traffic your post generates, the higher it will rank in search engines. At HubSpot, we do this by using the pillar/topic cluster model. Then, you write "cluster content," or supporting blog posts, targeting long tail keywords that show you've covered a topic exhaustively. Topic expertise.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Single Grain

AUGUST 24, 2023

Top-tier marketers will also be versed in leveraging tools like Google Analytics, Semrush or HubSpot, ensuring that they continually optimize campaigns based on real-time data. By identifying both short-tail and long-tail keywords, agencies can create content strategies that address specific queries.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Marketing Insider Group

MARCH 22, 2021

Generating leads. In that order too: Customer loyalty, sales, lead nurturing, and even lead generation all come second to those main goals. Focused: Stick with a single main topic (usually a question or long-tail keyword) and dig into the details with subheadings. Earning credibility and trust.

Top of Funnel 303

Top of Funnel Paid Content Lead Scoring Lead Ranking 303

Hubspot

JANUARY 13, 2014

For example, HubSpot experimented with offering stock photography instead of the tried and tested ebooks, and it was a huge hit with our audience. Spend some time carefully, and analytically, picking keywords (both short and long-tail) to optimize your content and website pages. Experimental Content. Landing Pages.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

NOVEMBER 6, 2012

"SEO is not about optimizing for search, it's about optimizing for humans." - Dharmesh Shah , HubSpot CTO (Tweet This Quote!). You might find quick and meaningful success with long-tail keyword phrases -- keywords that are more than two words in length -- particularly if they're problem-oriented.

SEO 28

SEO Tips High Quality Lead Lead Scoring 28

Optinmonster

AUGUST 27, 2023

According to the CMI, 72% of marketers say content marketing increases engagement and is a great lead generation tool. And nobody wants to miss out on getting more leads, right? Decide on Your Lead Magnet Content is an ideal lead-generation tool. For best results, deliver your lead magnet immediately.

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

Webbiquity

NOVEMBER 28, 2011

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 SERPs: The Benefits of Being No. And 73% of U.S. companies now use social media for marketing. Fridays at 4 p.m.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100