Hubspot

JANUARY 15, 2015

At HubSpot, we call this "smart content.". In Lead-Gen Content. 13) Include case studies in your lead gen efforts. It includes a visual guide including sample interview questions as well as a template so you can get started straight away. Get Inspired: Have you completed our Inbound Certification course yet?

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

JANUARY 5, 2012

Here's a sampling of ideas for where you should add this button: To every individual blog post you publish. To the landing pages for your lead gen offers. And, oh yeah, have you Liked HubSpot's Facebook page yet? ;o). Connect with HubSpot : To your website's homepage. To you website's case studies pages.

Facebook 28

Facebook Social Marketing Planning Paid Search Agency 28

Hubspot

JANUARY 20, 2014

Do you have a lead gen goal? I certainly do -- we''ve had an SLA established with Sales for years, and part of the blog team''s SLA is delivering a certain amount of net new organic leads to Sales each month. If you need help determining what your leads goal should be, check out this traffic and leads calculator.

Lead Gen 28

Lead Gen Leads Lead Marketing Qualified Leads 28

Hubspot

AUGUST 5, 2019

The Rock & Roll Hall of Fame , a HubSpot customer, wanted to boost brand awareness and get more ticket purchases to their museum. In 2017, HubSpot's social media team embarked on an experiment where they pivoted their video goals from lead generation to audience engagement. Facebook Lead Gen Case Study: Major Impact Media.

Case Studies 77

Case Studies Case Study Paid Content Studies 77

Directive Agency

MAY 26, 2017

It’s important that you know the difference between demand generation and lead generation before we get started. Lead gen campaigns capitalize on that interest by collecting contact information with form submissions for your sales team to follow up with. The key here is to remember not to put the cart before the horse.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Moz

DECEMBER 19, 2019

A really common culprit is if you're using a tool like Marketo or HubSpot or Unbounce to build landing pages, it's really easy to forget to put Analytics on those pages. Site Speed Sample Rate. The first one is the Site Speed Sample Rate. So instead they use a sample, a sample set of pages to give you page timings.

Marketing Analytics Tools 66

Marketing Analytics Tools Analytics CMS Development Sample 66

Hubspot

MARCH 14, 2014

The sample we used for our research is a random sample of the clients for whom we have permission to aggregate and anonymize their data," said Lauryn Bennett, Head of Brand at Chartbeat. That being said, if you''re looking to reach short-term traffic and lead gen goals, trying to newsjack could help you attain them.

Spending 28

Spending Banner Ads Banners Ad Exchange 28

SnapApp

AUGUST 1, 2017

Demand gen vs. lead gen. Demand gen challenges (and how to overcome them). How lead nurturing and lead scoring fits into your model. Picking up where demand gen leaves off, lead gen delivers consistently relevant messaging to identified prospects. Lead Nurturing. . Source ). .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Hubspot

AUGUST 7, 2012

And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Creating slide decks is a regular practice for many marketers. But an even better method is to leverage a call for more content.

Traffic 28

Traffic Lead Scoring Lead Ranking Optimization 28

Hubspot

FEBRUARY 4, 2015

In the SlideShare presentation and post below, we''ll go over five quick and easy methods that can boost your lead flow with very little time investment. And if you want even more tried and tested tactics for lead gen, sign up to our free four-week email course Double Your Lead Flow in 30 Days. 3) Use Facebook dark posts.

Lead Generation 28

Lead Generation Peer-to-peer Generation Leads 28

Webbiquity

JANUARY 17, 2011

40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Marketers Put More Lead Gen Budgets Online by eMarketer. 75% of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

DECEMBER 3, 2014

As a second example, let’s say you run a swimming pool installation business and that, instead of generating sales, you’re focusing more on the number of leads your content marketing campaigns create. You can then either base your ROI calculations on lead generation metrics or translate these numbers into revenue figures.

ROI 28

ROI Multi-Touch Attribution Top of Funnel Lead Ranking 28

ClearVoice

JUNE 24, 2019

If you want to boost your content for lead generation purposes, then be sure to check out Beacon. Beacon is a great tool to create vivid, attractive, and professional content for lead gen purposes in a matter of minutes. Beacon can also be integrated with other content marketing tools, such as WordPress and HubSpot.

Interactive Marketing 98

Interactive Marketing Tools Top of Funnel Content 98

SnapApp

JULY 7, 2017

We then hit those people who viewed it and have revealed their interest with a number of ads featuring lead magnets - more videos, quizzes, ebooks, cheatsheets, guides. Then we hit those people with video testimonials and offers, before completing the funnel with lead gen ads which work really effectively for us. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

JULY 22, 2015

Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). We implemented a new strategy to update, optimize, and republish old posts to increase organic traffic and lead gen. Only weekday results.

Analysis 28

Analysis Lead Gen Ad Frequency Advertising Benchmark 28