Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. Will my search results suffer as a result of Hummingbird? Nothing new for inbound marketers, right?

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Hubspot

MAY 16, 2012

Basically, the intent behind the Knowledge Graph is for search engines to think more like a human -- and deliver results that reflect that. After the initial rollout is complete, Google will expand the Knowledge Graph to searches on mobile and tablet devices , then to languages other than English. A historic monument?

Google 28

Google Wikipedia SERP eCommerce 28

seo.co

OCTOBER 29, 2021

Combine phenomenal copywriting skills with SEO , and your content marketing strategy will be on the road to gaining highly targeted readers that instantly become hot leads and customers. But how do you come up with persuasive blog and content copy that’s also highly optimized for search ? Keyword search volume analysis.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Hubspot

OCTOBER 15, 2018

Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape, as well as a huge shift in the way people are actually discovering content. That’s not a situation any marketer wants to find themselves in. Search Engines are Changing.

Lead Ranking 78

Lead Ranking Marketing & Strategy Content Long Tail Marketing 78

Biznology

OCTOBER 18, 2011

Image via Wikipedia. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. Or at least the deities who wrote the Cluetrain Manifesto , where markets are conversations. Earned media is hard. It must be just short of impossible.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Hubspot

DECEMBER 11, 2015

Content marketers don't just write, they write with purpose. They're blogging about the topics that matter to their audience -- topics that their audience already searches for. Buyer-intent keywords. Phrases that are closely related to your niche and have good search volume. But they aren't just blogging about anything.

Relevance 28

Relevance Lead Scoring Lead Ranking Buyer Intent 28

Hubspot

JULY 24, 2014

billion searches a day , there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. Navigational Search. Though Google gets roughly 3.5

SEO 28

SEO SERP Domain Keywords 28

Hubspot

NOVEMBER 16, 2012

Most PPC advertisers come from a Google AdWords background, which is very rooted in “intent based” keyword searches. If a person searches for “running shoes,” and I have the snappiest copy and the highest bid on “running shoes,” I win the click, and we go from there. But as a PPC ad platform, Facebook is fundamentally different.

Advertising Agencies 28

Advertising Agencies Facebook Advertisements Advertising 28

Metadata

MARCH 18, 2021

I go in friends say gets a job but some search company. Marketing spends a lot of money to build a website. Ilya Volodarsky: It’s cool, because Guillaume, he’s just such an amazing like multiplicative force in marketing technology. There’s very clear categories of marketing technology, right?

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52