Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

OCTOBER 14, 2019

Having a well-placed strategy for omnichannel reputation management is more important for brands in current times than it has ever been before. For the sake of convenience, we will primarily be keeping our blog contextual to online reputation management practices. Brands need to polite, professional & empathetic online.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

NOVEMBER 8, 2019

Talking about the best marketing books for B2B marketers in 2019, the first question that comes to our minds is why, at all, we need them? Furthermore, specialists are training people on how to read more books. B2B marketing is all about apt strategizing & execution. People don’t like reading anymore, or do they?

B2B Marketing 55

B2B Marketing Enterprise Management Planning B2B 55

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Hubspot

DECEMBER 23, 2022

That includes how prospects are identified. HubSpot’s 2022 Sales Strategy Survey found that 18% of salespeople cite a lack of high-quality leads as their top challenge. Additionally, these solutions help teams find accurate contact data and manage outreach. You can automate parts of the search process to save time and resources.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. Why Customer Experience Management is Important. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. How to Excel At Customer Experience Management (CXM).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. The ABM strategy is popular among enterprise-level sales organizations.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. As the old saying goes, “if you measure it, you can manage it”.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Terminus

SEPTEMBER 17, 2018

The Disconnect Between ABM Strategy and Technology. Perhaps the most universal challenge facing marketing and sales teams today is the disconnect between strategy and technology. Adopting a target account strategy is a no-brainer for most organizations. Despite the proliferation of ABM, the fact is, it’s still in its infancy.

Account Based Marketing 36

Account Based Marketing Work Management Marketing Management Paid Search Agency 36

Webbiquity

MARCH 26, 2021

B2B customers have come to expect the same type and level of personalization as B2C customers. Consequently, businesses must personalize interactions across channels to form a rich, cohesive experience for B2B customers. It optimizes the entire experience to suit their needs rather than applying a set of generic, universal (i.e.,

Personalization 292

Personalization Marketing Management Tips B2B 292

Hubspot

MARCH 10, 2016

What: An Event Apart is brought to you by the folks behind design publication A List Apart , and brands itself as “the design conference for people who make websites.” Designers, developers, marketers, content creators, and project managers come together for three days of talks and workshops. 1) An Event Apart.

Advertising Agencies 28

Advertising Agencies Paid Search Agency CMO Enterprise Management 28

sagefrog

OCTOBER 25, 2023

Display advertising in the B2B landscape is more than just a visual spectacle; it is a strategic tactic that, when implemented well, can deliver results. With display ads, you can grab the attention of decision-makers, solidify your brand’s top-of-mind presence, and significantly trim the complexities of B2B sales cycles.

Display 52

Display Paid Search Agency Ads B2B 52

Webbiquity

SEPTEMBER 6, 2022

Customers’ purchasing decisions can be significantly influenced by your video content. Given the influence, value, and popularity of online video, it probably makes sense to prioritize video marketing as one of the anchoring techniques in your company’s overall marketing strategy. What distinguishes videos?

Video Marketing 302

Video Marketing Product Generation Lead Scoring 302

Sana Commerce

OCTOBER 11, 2023

An e-commerce integration is the flow of data between your e-commerce data management system and back-end channels like your ERP or inventory management systems. What exactly are these integrations, particularly in the context of B2B? What makes e-commerce integrations important in B2B?

Efficiency 52

Efficiency Work Management Marketing Management B2B 52

Sana Commerce

MAY 16, 2023

In this blog, we will uncover the cutting-edge features of enterprise e-commerce platforms that fuel growth and scalability and show you how to take your online presence to the next level. Flexibility for large product catalogues Businesses can organize and manage thousands of products in a streamlined and intuitive way.

Enterprise Management 52

Enterprise Management Features Digital Asset Management Marketing Management 52

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Valasys

NOVEMBER 26, 2019

Much like the B2B SEO program is successful to bring high-quality traffic on the website; it is also possible to generate more MQLs from B2B SEO program. Learn more: How Deep Learning Revolutionizes B2B SEO. Though, the steps to generate more MQLs from B2B SEO strategy are not as simple as they appear.

Lead Ranking 71

Lead Ranking Marketing Qualified Leads SEO Generation 71

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

SpotMe Blog

JUNE 16, 2023

You know how hard it is to get HCPs to pay attention these days. But, it’s your job to figure out how to cut through the noise and engage HCPs with your important messages and services. Management of speaker programs, advisory boards and other live events. What are HCP engagement platforms?

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

SpotMe Blog

JUNE 29, 2023

Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. How much do companies spend on pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

TrustRadius Marketing

SEPTEMBER 1, 2022

How Customer Engagement Platforms Work. Customer Relationship Management (CRM) Software Marketing automation Mobile marketing , Cross-channel campaign management , Sales engagement Helpdesk Contact center software. . These software can measure how, when, and even why customers are engaging with your brand.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 98

SendX

SEPTEMBER 8, 2020

Salesforce Essentials is a combined sales and customer relationship management (CRM) software optimized for small businesses. Its features include data analytics, email templates, account management, contact management, and more that will help your small business grow in an organized way. Cyber Monday 2019 is upon us!

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

Valasys

MARCH 19, 2020

Are you sticking to a content strategy impactful enough to engage the audiences and help you accomplish your marketing & sales goals? With the right content strategy, your business can harvest the maximum returns. Read more on How to Design, Manage & Optimize Multichannel B2B Content Strategies.

Paid Content 59

Paid Content Top of Funnel B2B Marketing Planning 59

Sharpspring

APRIL 30, 2020

With customer expectations for seamless service in the digital age continuing to rise, how can you ensure that you’re offering the best possible experience on every channel? In order to offer this level of service, you need to adopt an omnichannel customer experience mentality for your marketing and sales strategy.

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

Valasys

DECEMBER 2, 2019

Prologue: The B2B marketers have a lot to juggle around with while developing an effective marketing strategy. B2B marketing is very different from marketing to individual customers. Learn more: How to Assimilate Competitive Benchmarking in Social Media.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Valasys

AUGUST 6, 2019

Prelude: B2B marketing is an ever-evolving field. Marketers need to constantly upgrade their marketing strategies & can’t really settle for stagnant ones. Isn’t B2B marketing tough? Doing it right, doing it effectively & timely should be the mantra for modern B2B marketing. Well, it is. Definitely not.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Inbox Insight

NOVEMBER 26, 2018

60% of marketers create at least one piece of content each day ( eMarketer ). But is that enough to guarantee effective B2B demand generation? You may be creating killer B2B content but without the right distribution channels to scale up your efforts and reach the right audience, at the right time – who’s going to see it?

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 45

PureB2B

NOVEMBER 29, 2016

At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies. According to Sirius Decisions , up to 85% of B2B companies have yet to use these tools to their optimum potential. Improved lead management and nurturing.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies. According to Sirius Decisions , up to 85% of B2B companies have yet to use these tools to their optimum potential. Improved lead management and nurturing.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Sana Commerce

FEBRUARY 8, 2023

Product information management (PIM) is top of mind for e-commerce companies whether they sell B2B, B2C or both. But how can e-commerce businesses accomplish this? Especially ones with complex product management and order processes , like B2B companies?

Work Management 52

Work Management Marketing Management Display B2B Sales 52

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Seth Godin famously prophesied that content marketing would be the only kind of marketing.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Valasys

JULY 22, 2019

The backdrop of B2B marketing has now evolved & companies have started brainstorming about the swathe of their digital footprints, left on several platforms at web, which are utilized in creating hyper-targeted advertisements or campaigns to attract, engage & convert their potential buyers.

Enterprise Management 53

Enterprise Management Work Management B2B Marketing Marketing AI 53

SnapApp

MARCH 2, 2018

If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . Multichannel Tracking. Marketing Directors are confronted with these questions every single day, and the answer becomes more complex as the multichannel B2B buyer journey evolves. . .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Engagio

JANUARY 9, 2017

To say account based strategies were prominent in 2016 is an understatement. But before we move into 2017, it’s important to lodavok back at 2016 and the state of ABM to see how far we’ve come. But before we move into 2017, it’s important to lodavok back at 2016 and the state of ABM to see how far we’ve come. Jill Rowley.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Valasys

JULY 9, 2019

According to Professor Malcom McDonald, Emeritus Professor from Cranfield University School of Management, account-based marketing (ABM) is on the threshold of revolutionizing the marketing domain by bringing about a much-needed paradigm shift. ABM helps marketers achieve their bottom-line goal of Conversion Rate Optimization (CRO).

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Single Grain

MARCH 28, 2023

Your innovative tool stands to serve a pocket of your industry, and you need to figure out how to put it in front of people. Get My Free SaaS PPC Marketing Plan Why PPC Is Important for SaaS PPC is a powerful digital marketing strategy that is particularly important for Software as a Service products.

Paid Content 52

Paid Content PPC Paid Search Agency Marketing Budget 52