Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Oktopost

DECEMBER 13, 2020

It’s of the utmost importance that sales leaders open the communication channel with marketing , in order to have a good understanding about the processes and tools marketers use to generate high-quality leads, especially when it comes down to a VP Sales managing the full sales process from qualifying leads (MQLs) to closing business.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

EveryoneSocial

AUGUST 3, 2021

Facebook, Twitter, LinkedIn, and other social networks were once primarily personal tools, but today, social media for business is essential — especially if you’re in sales. Because just as social media has evolved in recent years, so has the sales profession itself. Add a high-quality headshot.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Profiling Optimization 98

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 106

Twitter Marketing Strategy Marketing & Strategy Tips 106

Convince & Convert

NOVEMBER 16, 2016

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query. Here are five ways to ensure your social media posting helps your SEO.

Social Media 167

Social Media SEO Media Lead Scoring 167

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Embrace the social media wave and reap the rewards.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. This will make it easier to create high-quality content while hitting the key points you want to make. 5 Best Practices for Creating an Employee Spotlight. Final Thoughts.

Social Media 109

Social Media Media Linkedin Impressions 109

Hubspot

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? What is social prospecting? Social selling is a long-term game that can pay off in big ways.

Social Media 68

Social Media Advertising Channels Peer-to-peer Cold Calling 68

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? A social media plan is an essential part of any inbound marketing strategy , because it helps promote your content in a natural and organic way.

Social Media 71

Social Media Media Tips Buyer Personas 71

Buffer

JULY 14, 2022

Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. The article also mentions that influencers in the social media marketing industry might be influencing this idea. Is this true? The short answer is: no.

Social Media 77

Social Media Media Paid Search Agency Twitter 77

Webbiquity

JUNE 7, 2018

Generating high-quality leads is essential to get more sales and more revenue. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. Relevant, high-quality content can help leads start flowing in.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Hubspot

JULY 11, 2018

Twitter announced today the latest of its effort to fight platform abuse and maintain authenticity on its network. You should be confident that the follower numbers presented across Twitter are meaningful and accurate. You should be confident that the follower numbers presented across Twitter are meaningful and accurate.

Twitter 77

Twitter Lock-In Marketing Proposals Social Networks 77

Writing on the Web

SEPTEMBER 7, 2010

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The big 3: Facebook , Twitter and LinkedIn. You HAVE to be on Twitter. If your target audience spends their day on Twitter, then that’s where you should be engaging with them.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Oktopost

NOVEMBER 18, 2020

It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale. Why Do Sales Reps Need Social Engagement Insight To Win? Social media is the third-largest engagement channel just after email and website.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Outbound Engine

APRIL 28, 2020

Whether you’re posting to Facebook, Instagram or LinkedIn, the content you share on social media can make or break the way your brand is perceived. Do you have a process for selecting your content to share on social media? Here are our four tips to help you choose the best content to share on social media.

Social Media 124

Social Media Media Tips Best Practices 124

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Its top 25 US-based search advertisers alone spent more than $1.3

Paid Content 100

Paid Content PPC Twitter Linkedin 100

PureB2B

MAY 30, 2022

61% of B2B marketers say that generating high-quality leads is one of their biggest challenges. These are content asset-based methods that help attract qualified leads to your business and into your pipeline in a value exchange. Find In-Market Buyers on Twitter. Use Videos for High Engagement. It's not surprising.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

Adobe Experience Cloud Blog

JUNE 18, 2018

Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. Ultimately, the blood, sweat, and tears you put into your social media campaigns should translate to leads and sales. Start there.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Zoominfo

JUNE 4, 2018

Twitter followers. In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ). Social media followers. So, which data points are the common culprits? Facebook likes. Let’s jump right in!

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Nearly half of CMOs stated that employee advocacy was their best-performing social initiative.

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Biznology

MAY 8, 2014

We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons.

Linkedin 80

Linkedin Twitter Promotion Creativity 80

Schubert B2B

JUNE 7, 2019

Social media is a key component of an integrated digital marketing strategy. However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers! To help your chances, we’re dispelling 5 common B2B social media myths. Myth 1: Social Media Is Only for B2C.

Social Media 85

Social Media Media B2B Buyer Personas 85

EveryoneSocial

JUNE 29, 2022

We make quick judgments and form first impressions upon meeting someone, and research shows that we do the same thing when browsing social media profiles. That can affect your personal brand , your effectiveness at social selling , and more. But what you do need is a high-quality profile picture.

Ideal Customer Profiles 55

Ideal Customer Profiles Social Media Profiling Media 55

Zoominfo

OCTOBER 20, 2021

Sourcing means proactively searching for and qualifying candidates for a position, rather than relying on incoming resumes and applications to find candidates. Social media sourcing Social media platforms have transformed the way recruiters find candidates. What Does Sourcing Candidates Mean?

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Zoominfo

APRIL 21, 2019

Sourcing means proactively searching for and qualifying candidates for a job, rather than using incoming resumes and applications to find candidates. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job. 73% of companies successfully hired a candidate with social media.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Social Media Can Drive Page Views and Engagement. Well, not exactly.

Social Media 113

Social Media SEO Media Lead Scoring 113

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. People may find your company’s products on social media. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Why should you integrate email with social media strategy?

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

Valasys

FEBRUARY 10, 2023

The potential of content marketing in boosting the number of high-quality visitors to your website explains its significance in digital marketing. The key to raising awareness and producing high-quality leads that support stable sales growth is content. Moreover, the quality of your content is ultimately what matters.

Planning 99

Planning Content Marketing Advertising Agencies Paid Search Agency 99

Adobe Experience Cloud Blog

AUGUST 11, 2017

As you curate and share high-quality content , you’ll generate awareness and gain credibility. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. I subscribe to over 200 sites, so I organize them into categorized folders: Content Marketing , Social Media , SEO , etc.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Twitter revises its character limit. That’s why I’ve decided to bust some common social media myths that need to be put to rest.

Paid Content 97

Paid Content Social Media Paid Social Agency Media 97

Hubspot

JUNE 6, 2019

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media -- 45 percent of it, at least -- so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.

Social Media 78

Social Media Budget Programs Tools Media 78

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives. Video / YouTube.

Social Media 100

Social Media Media Case Study Case Studies 100

Hubspot

SEPTEMBER 9, 2019

A Twitter chat, or TweetChat, is a virtual meeting or gathering of people on Twitter to discuss a common topic. Companies like Cisco and FedEx have hosted their own TweetChats to engage with their audiences on a more personal level, and it's a great inbound marketing tactic for your social media strategy.

Twitter 52

Twitter Sales Qualified Leads Work Management Promotion 52

Schubert B2B

JUNE 7, 2019

Social media is a key component of an integrated digital marketing strategy. However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers! However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers!

Social Media 54

Social Media Media B2B Buyer Personas 54

Only B2B

FEBRUARY 23, 2022

Furthermore, social media is still very much in play in any industry, depending on your target demographic. Since the invention of the mobile phone, lead generating channels such as websites (through search engines) and social media networks have exploded. LinkedIn is still the go-to site for B2B.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Stevens & Tate

SEPTEMBER 9, 2022

If you don’t have a website or pages on social networks, odds are they will stumble upon your competitors instead. For example, if you regularly produce content for a blog on your website, your regular readers will be more likely to share that content on social media. Improve Your Authority As A Custom Home Builder.

Inbound Marketing 96

Inbound Marketing Advertising Agencies Top of Funnel Multi-Channel 96

Zoominfo

JUNE 11, 2019

Examples of marketing vanity metrics include: Page views Downloads Facebook likes Twitter followers An Alternative To Marketing Vanity Metrics In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. So, which data points are the common culprits?

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100