help Purchase Related Topics 
Digital B2B Marketing
DECEMBER 11, 2012
In B2B marketing organizations, content marketing aims to help buyers buy. But is your content really what stood between a prospect and a purchase? So before you start creating more content to move prospects through your buyers journey, step back and consider how to help prospective buyers buy. Wow, that sounds amazing.
Digital B2B Marketing
SEPTEMBER 10, 2013
Historically purchased lists have had a bad reputation for quality. Consider purchased lists if these points are true: You have a clear plan to make use of the data throughout the year. per contact for purchased lists, with some specialized (and much higher quality) sources costing as much as $3 per name. Buying a B2B List.
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Digital B2B Marketing
JUNE 6, 2013
Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. It is no secret, as a marketer you want to influence purchases. You use advertising, content marketing, PR, and the influencer programs Klout wants to sell, to change perceptions and purchasing behavior.
Digital B2B Marketing
JANUARY 5, 2012
We agonize over which smartphone to purchase (yes, that was me a year ago). Can marketers help? Only research and purchase products online through Amazon. Limit your time to 15 minutes for each purchase. We must assess all of the choices, and be confident we are making the best choice.
Digital B2B Marketing
AUGUST 14, 2012
Reach Influencers Do you work with analysts, press, investors and others that can help spread your news? Increase the Value of List Purchases A list of your competitors clients, purchasing decision makers or industry influencers is more valuable when you can reach them through additional channels.
Digital B2B Marketing
MAY 20, 2014
Progressive profiling can then be used to capture additional nice-to-have information, from location to current purchase plans to preferences and attitudes that can shape the following communications from both sales and marketing. Each response helps to build a more complete profile, but it isn’t critical information.
Digital B2B Marketing
AUGUST 22, 2013
Titles do not define people and personas should help you connect with people! Explore their role, experience and emotions around purchasing decisions that ended up being very successful and around those that failed. Don’t just focus the discussion on views of your category or company. The Title Persona.
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